Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Laura Mineo, a Digital Strategist and Visual Design Specialist based in Palermo. I blend visual identity, UI/UX design, and performance marketing to create cohesive digital campaigns—from landing pages and social ads to newsletters—while keeping user experience and brand consistency at the center. Across my roles, I manage the full creative cycle: from concept and art direction to designing prototypes, motion and micro-animations, and production-ready assets for multi-channel campaigns. I also coordinate multidisciplinary teams, monitor KPIs with analytics, and support clients with data-driven creative strategy that helps maximize business results.…I’m Laura Mineo, a Digital Strategist and Visual Design Specialist based in Palermo. I blend visual identity, UI/UX design, and performance marketing to create cohesive digital campaigns—from landing pages and social ads to newsletters—while keeping user experience and brand consistency at the center. Across my roles, I manage the full creative cycle: from concept and art direction to designing prototypes, motion and micro-animations, and production-ready assets for multi-channel campaigns. I also coordinate multidisciplinary teams, monitor KPIs with analytics, and support clients with data-driven creative strategy that helps maximize business results.

Laura Mineo

Digital Marketer, Brand Strategist, UI Designer, +2





I’m Laura Mineo, a Digital Strategist and Visual Design Specialist based in Palermo. I blend visual identity, UI/UX design, and performance marketing to create cohesive digital campaigns—from landing pages and social ads to newsletters—while keeping user experience and brand consistency at the center. Across my roles, I manage the full creative cycle: from concept and art direction to designing prototypes, motion and micro-animations, and production-ready assets for multi-channel campaigns. I also coordinate multidisciplinary teams, monitor KPIs with analytics, and support clients with data-driven creative strategy that helps maximize business results.…I’m Laura Mineo, a Digital Strategist and Visual Design Specialist based in Palermo. I blend visual identity, UI/UX design, and performance marketing to create cohesive digital campaigns—from landing pages and social ads to newsletters—while keeping user experience and brand consistency at the center. Across my roles, I manage the full creative cycle: from concept and art direction to designing prototypes, motion and micro-animations, and production-ready assets for multi-channel campaigns. I also coordinate multidisciplinary teams, monitor KPIs with analytics, and support clients with data-driven creative strategy that helps maximize business results.

Available to hire

I’m Laura Mineo, a Digital Strategist and Visual Design Specialist based in Palermo. I blend visual identity, UI/UX design, and performance marketing to create cohesive digital campaigns—from landing pages and social ads to newsletters—while keeping user experience and brand consistency at the center.

Across my roles, I manage the full creative cycle: from concept and art direction to designing prototypes, motion and micro-animations, and production-ready assets for multi-channel campaigns. I also coordinate multidisciplinary teams, monitor KPIs with analytics, and support clients with data-driven creative strategy that helps maximize business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Intermediate

French

Intermediate

Work Experience

Design and Visual support (Freelance) at IL FOGLIETTONE S.r.l.s.

January 1, 2024 - Present

Freelance design contributions including promotional assets and editorial support, aligned with brand identity guidelines and production requirements for digital formats.

Visual Designer | UI/UX Designer (Editorial contributor) at TRAVELINO GROUP S.P.A.

January 1, 2024 - Present

Design and optimisation of web and digital experiences, supporting brand consistency across interactive touchpoints. Contribute to editorial and visual content while collaborating with teams to ensure a cohesive visual system aligned with the digital identity.

Graphic Designer at RICAMIFICIO LA NUVOLA

January 1, 2023 - January 1, 2024

Production of graphic content for social media and creation of print and fabric graphics (e.g., T-shirts and sweatshirts). Prepare mock-ups for client approval and use printing equipment such as heat presses and screen printing machines.

Graphic Designer at CARLO ALBERTO SAUSA “THAT’S IT S.r.l.s.”

January 1, 2017 - January 1, 2021

Produce graphics for web and digital advertising, including logos for online sales projects, advertising banners, landing page layouts, window decals, and editorial materials as part of corporate rebranding. Support team workflows through planning and approval cycles.

Graphic Designer (Freelance) at DIGITREND S.R.L.

January 1, 2016 - January 1, 2017

Create promotional and digital assets for printing and web, including layouts and graphic mock-ups for client approval. Support rebranding efforts through consistent visual language across multiple formats.

Editorial contributor (Graphic/UI content creation and responsive layouts) at IL FOGLIETTONE S.r.l.s.

January 1, 2015 - January 1, 2024

Work on online publication layouts and responsive reading experiences, including digital covers, hero images, infographics, vector illustrations and social media graphics to support news articles and editorial launches. Create and maintain brand book guides and promotional assets across digital and print.