I’m a Hanoi-born, US-trained multi-disciplinary designer focused on brand identity, branding strategy, and creative direction. I help brands define and own their “sparks” by leading visual development from concept through execution across campaign and brand work. In my recent roles at DENTSU REDDER, I’ve built art direction systems for photography, video, and visual language across both digital and print. I also bring hands-on design experience from earlier positions in Chicago and New York—collaborating with strategists, creative directors, and production teams to deliver consistent design systems, strong pitch presentations, and polished client-ready assets.…I’m a Hanoi-born, US-trained multi-disciplinary designer focused on brand identity, branding strategy, and creative direction. I help brands define and own their “sparks” by leading visual development from concept through execution across campaign and brand work. In my recent roles at DENTSU REDDER, I’ve built art direction systems for photography, video, and visual language across both digital and print. I also bring hands-on design experience from earlier positions in Chicago and New York—collaborating with strategists, creative directors, and production teams to deliver consistent design systems, strong pitch presentations, and polished client-ready assets.WWWW…