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I’m an Analytics Engineer and MarTech architect based in Johannesburg, focused on building reliable measurement systems for complex web and SPA experiences. I design and deploy server-side tracking infrastructure, craft custom data layers, and implement user identity normalization so analytics stay accurate and resilient across multiple environments. I also partner closely with product and engineering teams using Git-based workflows (branching, PRs, and multi-environment deployment) to reduce operational data risk and prevent tracking degradation. Alongside that, I configure privacy and consent frameworks such as Cookiebot Consent Mode v2 and Google Consent Mode to balance compliance with essential attribution signals.…I’m an Analytics Engineer and MarTech architect based in Johannesburg, focused on building reliable measurement systems for complex web and SPA experiences. I design and deploy server-side tracking infrastructure, craft custom data layers, and implement user identity normalization so analytics stay accurate and resilient across multiple environments. I also partner closely with product and engineering teams using Git-based workflows (branching, PRs, and multi-environment deployment) to reduce operational data risk and prevent tracking degradation. Alongside that, I configure privacy and consent frameworks such as Cookiebot Consent Mode v2 and Google Consent Mode to balance compliance with essential attribution signals.

Relebogile Lamola

Data Engineer, Data Scientist, Web Developer, +2

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I’m an Analytics Engineer and MarTech architect based in Johannesburg, focused on building reliable measurement systems for complex web and SPA experiences. I design and deploy server-side tracking infrastructure, craft custom data layers, and implement user identity normalization so analytics stay accurate and resilient across multiple environments. I also partner closely with product and engineering teams using Git-based workflows (branching, PRs, and multi-environment deployment) to reduce operational data risk and prevent tracking degradation. Alongside that, I configure privacy and consent frameworks such as Cookiebot Consent Mode v2 and Google Consent Mode to balance compliance with essential attribution signals.…I’m an Analytics Engineer and MarTech architect based in Johannesburg, focused on building reliable measurement systems for complex web and SPA experiences. I design and deploy server-side tracking infrastructure, craft custom data layers, and implement user identity normalization so analytics stay accurate and resilient across multiple environments. I also partner closely with product and engineering teams using Git-based workflows (branching, PRs, and multi-environment deployment) to reduce operational data risk and prevent tracking degradation. Alongside that, I configure privacy and consent frameworks such as Cookiebot Consent Mode v2 and Google Consent Mode to balance compliance with essential attribution signals.

Available to hire

I’m an Analytics Engineer and MarTech architect based in Johannesburg, focused on building reliable measurement systems for complex web and SPA experiences. I design and deploy server-side tracking infrastructure, craft custom data layers, and implement user identity normalization so analytics stay accurate and resilient across multiple environments.

I also partner closely with product and engineering teams using Git-based workflows (branching, PRs, and multi-environment deployment) to reduce operational data risk and prevent tracking degradation. Alongside that, I configure privacy and consent frameworks such as Cookiebot Consent Mode v2 and Google Consent Mode to balance compliance with essential attribution signals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

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Work Experience

Analytics Engineer & MarTech Consultant at Freelance / Remote

September 1, 2024 - Present

Owned end-to-end measurement architecture and GA4/GTM instrumentation across SaaS, FinTech, and subscription platforms. Designed and implemented server-side tracking pipelines using GTM Server-Side, Stape.io, and Meta CAPI to reduce signal loss and data degradation. Configured and optimized Cookiebot Consent Mode v2 frameworks to maintain attribution signals while supporting privacy compliance. Embedded into client engineering teams, managing tracking code deployment through Git workflows, feature branching, PR-based review, and structured code reviews. Implemented multi-environment QA safeguards with regression testing and post-release monitoring to prevent tracking degradation.

E-Commerce Lead / Specialist at Rooster eCommerce Consulting

November 1, 2021 - October 31, 2024

Managed full-scope digital platform architectures including server configurations, DNS records, and payment gateway infrastructure across Shopify and WordPress. Planned and executed site migration projects, ensuring data continuity and zero downtime during theme and domain shifts. Conducted technical analytics audits using GA4, Hotjar, and platform-native datasets.

Web Administrator / Retail Associate at Rightland

March 1, 2020 - October 31, 2021

Deployed web hosting administration, server environments, and email infrastructure during initial business onboarding. Maintained e-commerce inventory structures and implemented custom frontend adjustments to support digital merchandising layouts.