Available to hire
I’m Gareth Pike, a creative director and B2B copywriter/editor based in Cape Town. I’ve built experience across retail advertising, FMCG, property, banking and finance, facilities management, digital publishing, corporate PR, and—most recently—software and tech marketing. I’m known for turning complex, technical topics into clear, compelling messaging, and for moving quickly from ideas to deliverables in both solo and team environments.
Over the past several years I’ve helped SaaS and tech companies grow through content marketing and LinkedIn—supporting daily organic and sponsored efforts while producing strong collateral such as web copy, blogs, instructional videos, and white papers. I’ve also managed and mentored junior writers, led content teams, and acted as a servant-leader across strategy, creative direction, and execution. I enjoy finding practical solutions, aligning stakeholders, and communicating with clarity for both technical and non-technical audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
Work Experience
Freelance Consultant at Company (PR firm)
August 1, 2024 - October 31, 2025Part-time B2B LinkedIn specialist work alongside a busy PR firm. Responsibilities included LinkedIn management and content for media releases, op-eds, website content, brand strategy, and client liaison for clients in South Africa and the Middle East.
Freelance Consultant at PR firm (unnamed)
August 1, 2024 - October 1, 2025Part-time B2B LinkedIn specialist and content support for a busy PR agency. Duties include LinkedIn management plus media releases, op-eds, website content, brand strategy, and client liaison for customers in South Africa and the Middle East.
Freelance Consultant & Company at Freelance / PR firm (name not provided)
August 1, 2024 - October 31, 2025Part-time B2B LinkedIn specialist supporting a busy PR firm with LinkedIn management and content production including media releases, op-eds, website content, brand strategy, and client liaison. Served clients in South Africa and the Middle East, balancing editorial quality with deadlines.
Consulting Copywriter & Community Manager at SciChart
March 1, 2023 - June 30, 2026Remote management of SciChart’s LinkedIn engagement (organic and paid), with ancillary activity across X/Twitter, Facebook, and Reddit. Focuses on communicating complex, technical information for both developers and non-developers, supporting content strategy, engagement growth, and paid campaign alignment.
Founder and Owner at Meaningful Digital
January 1, 2019 - PresentIndependent B2B content marketing consultant supporting SaaS/software clients across South Africa, the UK, EU, UAE, and New Zealand/Australia. Leads LinkedIn strategy and execution (organic and sponsored), plus end-to-end creation of web copy, blogs, instructional videos, and white papers. Works with teams and stakeholders to translate technical value into compelling, business-ready messaging.
Head of Content / Team Manager (Scrum Master) at Topco Media
October 1, 2016 - December 1, 2018Leads content strategy and team delivery across multiple B2B publications and events. Takes ownership of HR tech platform The Future of HR and the Top 500 Companies initiative, driving high-level international engagement across events, publications, and multiple digital channels.
Head of Content / Team Manager at Topco Media
October 1, 2016 - December 31, 2018Strategic creative leadership across multiple B2B publications and events. Took ownership of HR tech platform The Future of HR and Top 500 Companies initiative, driving high-level international engagement through events, publications, and multiple digital channels. Managed the team as Team Manager/Scrum Master and coordinated content plans, writing direction, and delivery.
Copywriting Manager at HomeChoice Holdings
March 1, 2016 - September 30, 2016Owned seasonal copywriting, conceptualisation, typesetting, and proofreading for print-first retail advertising (catalogues and flyers), with limited digital support. Worked in a high-pressure environment where print errors carried significant financial impact, while mentoring a junior copywriter.
Senior Copywriter & Strategist at Modern Museum
October 1, 2014 - December 31, 2015Partly remote senior strategy and creative direction role across blue-chip clients including Times Media Limited, helping navigate a digital future for a long-running publication. Provided copywriting, messaging strategy, and creative oversight for campaigns and digital adaptations.
Senior Copywriter at PurpleBerry Communications
July 1, 2012 - September 30, 2014Delivered brand strategy, creative direction, and internal communications copy for all divisions of Nedbank South Africa & Namibia. Produced websites and intranet content, staff guides and campaigns, plus AV scripting and direction. Also contributed to social media and branch-level POS collateral to support Nedbank’s client-facing audiences.
Managing Editor (Interactive Digital Magazine) at John Brown Media
October 1, 2011 - June 30, 2012Managing editor on Cell C’s interactive digital consumer magazine, focused on increasing audience engagement. Also drafted tech-based blog articles aligned with public interest.
Group Digital Editor at John Brown Media
October 1, 2011 - June 30, 2012Managing Editor for Cell C’s interactive digital consumer magazine, increasing audience engagement. Drafted tech-focused articles for the Cell C blog and supported digital editorial planning and publication execution.
Owner at Pike Communication
March 1, 2008 - September 30, 2011Ran a freelance operation providing concepts, copywriting, and editorial writing to media houses, advertising agencies, and corporates. Secured retainer relationships with agencies including Modern Museum and Topco Media (and JWT Cape Town), and worked with a property-focused agency and its associated group.
Senior Copywriter at King James RSVP
March 1, 2007 - February 29, 2008Conceptualised and wrote multi-channel advertising for major brands including Johnnie Walker, Bell’s, Kulula.com, Allan Gray, Cape Union Mart, Parmalat, Hang Ten, and Levi’s. Drove the multichannel creation of Johnnie Walker’s Striding Man campaign.
Head Copywriter & Strategist at Modern Museum (Durban) – retained agency
January 1, 2004 - January 1, 2007Head copywriter and strategist role within a retained agency arrangement for Mr Price, supporting brand and campaign copy work during an early-career phase.
Head Copywriter & Strategist at Modern Museum (Durban)
January 1, 2004 - January 1, 2007Head Copywriter & Strategist on retained agency work (including for Mr Price), supporting creative strategy and copy execution.
Head Copywriter & Strategist at Modern Museum Durban
January 1, 2004 - December 31, 2007Worked as Head Copywriter & Strategist for a retained agency setup, contributing to concepting and copy strategy (including for Mr Price).
Group Editor at Euphony Communications (Reading, UK)
January 1, 2003 - December 31, 2003Edited and supported telecom-related communications serving the UK and Europe.
Group Editor at Euphony Communications
January 1, 2003 - PresentEditorial role in the UK supporting telecom communications serving the UK and Europe.
Mid Copywriter at Ogilvy (Durban)
January 1, 2002 - PresentWorked as a mid-level copywriter handling multiple blue-chip accounts.
Mid Copywriter at Ogilvy
January 1, 2002 - PresentCopywriting role across multiple blue-chip accounts.
Junior-Mid Copywriter at International Trend Institute (Durban)
January 1, 1997 - January 1, 2001Early-career copywriting role supporting Mr Price and related work.
Junior-Mid Copywriter at International Trend Institute
January 1, 1997 - December 31, 2001Junior to mid copywriting work for the Mr Price account.
Education
Postgraduate Diploma in Copywriting at University of KwaZulu-Natal
January 11, 2030 - August 31, 2026Postgraduate Diploma in Copywriting at University of KwaZulu-Natal (University of KZN), Pietermaritzburg
January 11, 2030 - August 31, 2026Bachelor of Arts in History & English at University of KwaZulu-Natal (University of KZN)
January 11, 2030 - August 31, 2026Certification in Fundamentals of LinkedIn Marketing at IQ Business, Cape Town
January 11, 2030 - August 31, 2026Postgraduate Diploma in Copywriting (Merit) at University of KwaZulu-Natal
January 1, 2015 - January 1, 2015Bachelor of Arts in History & English (First) at University of KwaZulu-Natal
January 1, 2001 - January 1, 2003LinkedIn Certification in Fundamentals of LinkedIn Marketing at IQ Business
January 1, 2020 - January 1, 2020Agile Bootcamp (Scrum Master) at AAA School of Advertising
January 1, 2017 - January 1, 2017Qualifications
Bachelor of Arts in History & English
January 11, 2030 - August 31, 2026Certification in Fundamentals of LinkedIn Marketing (LinkedIn Marketing Certification)
January 11, 2030 - August 31, 2026Agile Bootcamp (Scrum Master)
January 1, 2019 - August 31, 2026Postgraduate Diploma in Copywriting
January 11, 2030 - August 31, 2026Two-day Agile Bootcamp: Scrum Master
January 11, 2030 - August 31, 2026LinkedIn Certification in Fundamentals of LinkedIn Marketing
January 11, 2030 - August 31, 2026Two-day Agile Bootcamp: Scrum Master
January 11, 2030 - August 31, 2026LinkedIn Certification in Fundamentals of LinkedIn Marketing
January 1, 2020 - January 1, 2020Agile Bootcamp (Scrum Master)
January 1, 2017 - January 1, 2017Industry Experience
Software & Internet, Media & Entertainment, Financial Services, Retail, Real Estate & Construction, Professional Services, Telecommunications, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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