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I’m Santosh Kaushik, a content strategy and product communications leader with 10+ years of experience shaping brand narratives and driving audience growth across banking and fintech, consulting, and digital-first businesses. I translate product features into customer-centric value propositions through campaign storytelling, customer lifecycle content, and integrated content-led marketing. I focus on measurable outcomes—like improving organic and web traffic, optimizing content performance with GA4 and analytics, and scaling impact through influencer collaborations and video-first storytelling. Over my career, I’ve delivered 350%+ growth in organic/social/web traffic and generated 70M+ cumulative social and influencer campaign views, while earning recognition for creative and strategic excellence.…I’m Santosh Kaushik, a content strategy and product communications leader with 10+ years of experience shaping brand narratives and driving audience growth across banking and fintech, consulting, and digital-first businesses. I translate product features into customer-centric value propositions through campaign storytelling, customer lifecycle content, and integrated content-led marketing. I focus on measurable outcomes—like improving organic and web traffic, optimizing content performance with GA4 and analytics, and scaling impact through influencer collaborations and video-first storytelling. Over my career, I’ve delivered 350%+ growth in organic/social/web traffic and generated 70M+ cumulative social and influencer campaign views, while earning recognition for creative and strategic excellence.

Santosh Kaushik

Content Strategist, Product Marketer, Brand Strategist, +2

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I’m Santosh Kaushik, a content strategy and product communications leader with 10+ years of experience shaping brand narratives and driving audience growth across banking and fintech, consulting, and digital-first businesses. I translate product features into customer-centric value propositions through campaign storytelling, customer lifecycle content, and integrated content-led marketing. I focus on measurable outcomes—like improving organic and web traffic, optimizing content performance with GA4 and analytics, and scaling impact through influencer collaborations and video-first storytelling. Over my career, I’ve delivered 350%+ growth in organic/social/web traffic and generated 70M+ cumulative social and influencer campaign views, while earning recognition for creative and strategic excellence.…I’m Santosh Kaushik, a content strategy and product communications leader with 10+ years of experience shaping brand narratives and driving audience growth across banking and fintech, consulting, and digital-first businesses. I translate product features into customer-centric value propositions through campaign storytelling, customer lifecycle content, and integrated content-led marketing. I focus on measurable outcomes—like improving organic and web traffic, optimizing content performance with GA4 and analytics, and scaling impact through influencer collaborations and video-first storytelling. Over my career, I’ve delivered 350%+ growth in organic/social/web traffic and generated 70M+ cumulative social and influencer campaign views, while earning recognition for creative and strategic excellence.

Available to hire

I’m Santosh Kaushik, a content strategy and product communications leader with 10+ years of experience shaping brand narratives and driving audience growth across banking and fintech, consulting, and digital-first businesses. I translate product features into customer-centric value propositions through campaign storytelling, customer lifecycle content, and integrated content-led marketing.

I focus on measurable outcomes—like improving organic and web traffic, optimizing content performance with GA4 and analytics, and scaling impact through influencer collaborations and video-first storytelling. Over my career, I’ve delivered 350%+ growth in organic/social/web traffic and generated 70M+ cumulative social and influencer campaign views, while earning recognition for creative and strategic excellence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Manager – Content Strategy at IndusInd Bank Limited

September 1, 2022 - Present

Lead content strategy, product marketing communications, and audience engagement for consumer banking products across digital channels. Own customer-facing content, campaign narratives, and communication frameworks supporting acquisition, engagement, and retention. Partner with product, analytics, and marketing teams to convert product features into value propositions, launch communications, adoption and lifecycle journeys. Lead integrated campaigns spanning content marketing, influencer collaborations, video storytelling, scripts, website and product communication, and multi-touchpoint customer engagement. Use audience insights with GA4 and Power BI to optimize performance and business outcomes.

Senior Copywriter – Brand Marketing at Freecharge (Axis Bank)

April 1, 2021 - September 30, 2022

Led brand communications and campaign messaging for product launches, customer acquisition, and engagement initiatives in a neo-banking environment. Developed campaign content and messaging aligned to brand and growth goals. Recognized with the Emerging Star Award for contributions toward a successful neo-banking product launch.

Writer at Paisabazaar.com

July 1, 2019 - June 30, 2020

Created SEO-focused content strategies and customer education initiatives using analytics and audience insights to improve relevance and performance. Focused on translating financial concepts into clear, customer-friendly education content.

Senior Analyst – Creative Writer at Accenture

April 1, 2017 - June 30, 2019

Developed campaign messaging and creative content assets for global brands including Nike, ASICS, and Sony. Contributed to award-recognized creative work and received recognition for key contributions and performance (Key Contributor and Road Runner Awards).

Marketing Associate at Zenith Webtech

January 1, 2016 - April 30, 2017

Created social media content, email campaigns, marketing collateral, and product communications. Supported go-to-market communications through structured content creation across channels.