I’m an art director and creative designer with more than 10 years of experience in entertainment marketing, campaign design, key art, motion graphics, and visual storytelling. I’ve worked with major streaming and media brands including Netflix, HBO, Apple TV+, FX, Prime Video, MTV, Comedy Central, and Nickelodeon, developing concepts and delivering polished creative across print, product, social, OOH, and digital campaigns. My work on the Squid Game Season 2 poster earned both a Golden Trailer Award and Graphis Gold. Originally from Buenos Aires and based in Amsterdam since 2017, I enjoy working across cultures, teams, and time zones. I’m multilingual, values-driven, and equally comfortable leading creative ideas, coordinating production, teaching creative software, or executing detailed design work at a high level. I’m drawn to purposeful projects that combine craft, clarity, and strong creative relationships.

Luci Conchado

I’m an art director and creative designer with more than 10 years of experience in entertainment marketing, campaign design, key art, motion graphics, and visual storytelling. I’ve worked with major streaming and media brands including Netflix, HBO, Apple TV+, FX, Prime Video, MTV, Comedy Central, and Nickelodeon, developing concepts and delivering polished creative across print, product, social, OOH, and digital campaigns. My work on the Squid Game Season 2 poster earned both a Golden Trailer Award and Graphis Gold. Originally from Buenos Aires and based in Amsterdam since 2017, I enjoy working across cultures, teams, and time zones. I’m multilingual, values-driven, and equally comfortable leading creative ideas, coordinating production, teaching creative software, or executing detailed design work at a high level. I’m drawn to purposeful projects that combine craft, clarity, and strong creative relationships.

Available to hire

I’m an art director and creative designer with more than 10 years of experience in entertainment marketing, campaign design, key art, motion graphics, and visual storytelling. I’ve worked with major streaming and media brands including Netflix, HBO, Apple TV+, FX, Prime Video, MTV, Comedy Central, and Nickelodeon, developing concepts and delivering polished creative across print, product, social, OOH, and digital campaigns. My work on the Squid Game Season 2 poster earned both a Golden Trailer Award and Graphis Gold.

Originally from Buenos Aires and based in Amsterdam since 2017, I enjoy working across cultures, teams, and time zones. I’m multilingual, values-driven, and equally comfortable leading creative ideas, coordinating production, teaching creative software, or executing detailed design work at a high level. I’m drawn to purposeful projects that combine craft, clarity, and strong creative relationships.

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Language

Spanish; Castilian
Fluent
English
Fluent
Dutch
Intermediate

Work Experience

Video Editor & Motion Graphics Artist at Mediamonks
January 1, 2021 - January 1, 2021
Produced optimized video assets for YouTube campaigns for a major technology client under NDA. Delivered motion graphics within a fast-paced social and digital marketing environment.
Art Director at The Refinery Creative
January 1, 2019 - January 1, 2026
Concepted and designed key art for print and product campaigns for Netflix, Apple TV+, HBO, FX, and Prime Video. Contributed to social and OOH campaigns, pitched creative concepts within integrated teams, and designed internal agency branding and marketing materials. Won a Golden Trailer Award and Graphis Gold for the Squid Game poster. Originally hired to launch the Amsterdam office and later continued working remotely after its closure.
Design & Production Coordinator at Amazon Prime Video / Netflix - Submarine Studio Amsterdam
January 1, 2018 - January 1, 2020
Liaised between directors, artists, and producers across film production projects. Managed concept design, layouts, and compositing coordination, bridging creative and production pipelines.
Graphic Designer at Paramount (ex Viacom)
January 1, 2017 - January 1, 2018
Created visual platform assets for major brands including MTV, Comedy Central, Paramount, and Nickelodeon. Helped develop an online image platform for external clients.
Assistant Professor & Creative Software Instructor at National University of Lanus / Harper Lee
January 1, 2015 - January 1, 2019
Taught video editing, graphic design software, and creative direction at undergraduate level. Assisted thesis preparation courses covering research methodology and delivered software-focused creative courses in a private academy.
Freelance Graphic Designer & Community Manager at Independent
January 1, 2015 - January 1, 2019
Provided ongoing design and social media creative across multiple industries. Built long-term client relationships through referrals and repeat business while working between Buenos Aires and Amsterdam.
Technical Operations & Broadcast at Viacom
January 1, 2015 - January 1, 2017
Served as the final step before broadcast for regular programming and major live US award shows. Ensured broadcast-ready output under high-stakes live production conditions and was recruited directly by a professor following strong academic performance.

Education

Bachelor's Degree in Sound & Image Design at National University of Lanus
January 11, 2030 - January 1, 2014
UI Design Virtual Bootcamp at Product Design Academy
January 11, 2030 - January 1, 2020
Music Production at United Pop Academy
January 11, 2030 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet