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Hi, I’m Shafaq Kazmi—an experienced direct-response copywriter focused on health, wellness, and beauty for DTC eCommerce brands and service-based businesses. I write email sequences, landing pages, and ad/videogstyle? content that’s built to move people from attention to action, using clear messaging and proof-driven structure. With 15+ years of teaching experience behind me and 5+ years in conversion-focused copywriting, I research the mechanism behind the offer, understand the customer’s psychology, and then explain the solution in a simple, engaging way. I also handle end-to-end messaging work—positioning, tone of voice, audience profiling, ad angles/variants, and sales-page copy that supports objections and drives bookings and purchases.…Hi, I’m Shafaq Kazmi—an experienced direct-response copywriter focused on health, wellness, and beauty for DTC eCommerce brands and service-based businesses. I write email sequences, landing pages, and ad/videogstyle? content that’s built to move people from attention to action, using clear messaging and proof-driven structure. With 15+ years of teaching experience behind me and 5+ years in conversion-focused copywriting, I research the mechanism behind the offer, understand the customer’s psychology, and then explain the solution in a simple, engaging way. I also handle end-to-end messaging work—positioning, tone of voice, audience profiling, ad angles/variants, and sales-page copy that supports objections and drives bookings and purchases.

Shafaq Kazmi

Copywriter, Brand Strategist, Marketing Consultant, +2

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Hi, I’m Shafaq Kazmi—an experienced direct-response copywriter focused on health, wellness, and beauty for DTC eCommerce brands and service-based businesses. I write email sequences, landing pages, and ad/videogstyle? content that’s built to move people from attention to action, using clear messaging and proof-driven structure. With 15+ years of teaching experience behind me and 5+ years in conversion-focused copywriting, I research the mechanism behind the offer, understand the customer’s psychology, and then explain the solution in a simple, engaging way. I also handle end-to-end messaging work—positioning, tone of voice, audience profiling, ad angles/variants, and sales-page copy that supports objections and drives bookings and purchases.…Hi, I’m Shafaq Kazmi—an experienced direct-response copywriter focused on health, wellness, and beauty for DTC eCommerce brands and service-based businesses. I write email sequences, landing pages, and ad/videogstyle? content that’s built to move people from attention to action, using clear messaging and proof-driven structure. With 15+ years of teaching experience behind me and 5+ years in conversion-focused copywriting, I research the mechanism behind the offer, understand the customer’s psychology, and then explain the solution in a simple, engaging way. I also handle end-to-end messaging work—positioning, tone of voice, audience profiling, ad angles/variants, and sales-page copy that supports objections and drives bookings and purchases.

Available to hire

Hi, I’m Shafaq Kazmi—an experienced direct-response copywriter focused on health, wellness, and beauty for DTC eCommerce brands and service-based businesses. I write email sequences, landing pages, and ad/videogstyle? content that’s built to move people from attention to action, using clear messaging and proof-driven structure.

With 15+ years of teaching experience behind me and 5+ years in conversion-focused copywriting, I research the mechanism behind the offer, understand the customer’s psychology, and then explain the solution in a simple, engaging way. I also handle end-to-end messaging work—positioning, tone of voice, audience profiling, ad angles/variants, and sales-page copy that supports objections and drives bookings and purchases.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Urdu

Intermediate

Work Experience

Direct Response Copywriter at Self-employed

January 1, 2025 - Present

I create conversion-focused copy for health, wellness, and beauty DTC eCommerce brands and service-based businesses. Responsibilities include researching target audiences, competitors, and brand positioning; developing core messaging (value proposition, tone of voice, audience profile, differentiators); writing copy across decks and landing/sales pages; and building ad angles and variants designed to drive traffic and conversions. I also write email sequences for different stages (welcome/nurture/promotional/retention) and build complete landing-page experiences using proven conversion components such as hero benefits, problem agitation, mechanism explanation, ingredient/service breakdowns, social proof, risk reversals, objection handling, and multiple CTAs.

Landing Page & Sales Page Copywriter at Seran iova (Skincare)

January 1, 2025 - Present

Researched the skincare brand, target avatar, and competitive landscape. Developed full landing pages using conversion-focused structures including hero sections, problem agitation, mechanism explanations, ingredient breakdowns, social proof, risk reversals, and multiple CTAs. Wrote copy to move cold visitors from awareness to purchase decisions in a single-page experience through proof stacking and objection handling.

Facebook Ad Copywriter at Collagen Supplement

January 1, 2025 - Present

Researched the collagen market and identified target avatars and competitive angles before writing multiple Facebook ad variations. Tested different angles targeting pain points such as skin aging, joint health, and hair and nail strength, structuring each ad to sell the click and push traffic to landing pages.

Direct Response Copywriter (Independent Health Coach Brand Deck & Consultation Booking)

January 1, 2025 - Present

Created copy for an independent health coach brand deck, including headlines, positioning statements, service descriptions, and overall deck messaging. Built email sequences to nurture leads and drive consultation bookings, while researching the target audience and competitive landscape to improve brand positioning and conversion rates.

Direct Response Copywriter

January 1, 2025 - Present

Write conversion-focused copy for health, wellness, and beauty brands and service-based businesses. Responsible for email sequences (welcome, nurture, promotional, retention), landing and sales page copy, and advertorials. Conduct audience and competitor research, develop core brand messaging (value proposition, tone of voice, audience profile, differentiators), and produce deck and ad copy that focuses on selling the click and guiding users through decision stages using hooks, curiosity, proof, and objection handling.