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I’m Mindy Wu, a digital marketing professional currently deepening my expertise in digital marketing and customer behavior through an M.Sc. program at the University of Manchester. I enjoy turning data into growth ideas—whether that’s improving short-form content performance, refining conversion paths, or building customer-focused omnichannel strategies. In my recent roles, I led TikTok Shop growth initiatives, optimised high-volume content operations, and used performance analytics and A/B testing to drive revenue and product discovery. Previously, I helped deliver large employer branding and campus marketing programs through various channels, achieving strong registration growth and streamlining campaign workflows. I bring a collaborative, results-driven mindset to every project and love learning from fast-moving digital environments.…I’m Mindy Wu, a digital marketing professional currently deepening my expertise in digital marketing and customer behavior through an M.Sc. program at the University of Manchester. I enjoy turning data into growth ideas—whether that’s improving short-form content performance, refining conversion paths, or building customer-focused omnichannel strategies. In my recent roles, I led TikTok Shop growth initiatives, optimised high-volume content operations, and used performance analytics and A/B testing to drive revenue and product discovery. Previously, I helped deliver large employer branding and campus marketing programs through various channels, achieving strong registration growth and streamlining campaign workflows. I bring a collaborative, results-driven mindset to every project and love learning from fast-moving digital environments.

Yu-Min Wu

Digital Marketer, Growth Marketer, Performance Marketer, +2

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I’m Mindy Wu, a digital marketing professional currently deepening my expertise in digital marketing and customer behavior through an M.Sc. program at the University of Manchester. I enjoy turning data into growth ideas—whether that’s improving short-form content performance, refining conversion paths, or building customer-focused omnichannel strategies. In my recent roles, I led TikTok Shop growth initiatives, optimised high-volume content operations, and used performance analytics and A/B testing to drive revenue and product discovery. Previously, I helped deliver large employer branding and campus marketing programs through various channels, achieving strong registration growth and streamlining campaign workflows. I bring a collaborative, results-driven mindset to every project and love learning from fast-moving digital environments.…I’m Mindy Wu, a digital marketing professional currently deepening my expertise in digital marketing and customer behavior through an M.Sc. program at the University of Manchester. I enjoy turning data into growth ideas—whether that’s improving short-form content performance, refining conversion paths, or building customer-focused omnichannel strategies. In my recent roles, I led TikTok Shop growth initiatives, optimised high-volume content operations, and used performance analytics and A/B testing to drive revenue and product discovery. Previously, I helped deliver large employer branding and campus marketing programs through various channels, achieving strong registration growth and streamlining campaign workflows. I bring a collaborative, results-driven mindset to every project and love learning from fast-moving digital environments.

Available to hire

I’m Mindy Wu, a digital marketing professional currently deepening my expertise in digital marketing and customer behavior through an M.Sc. program at the University of Manchester. I enjoy turning data into growth ideas—whether that’s improving short-form content performance, refining conversion paths, or building customer-focused omnichannel strategies.

In my recent roles, I led TikTok Shop growth initiatives, optimised high-volume content operations, and used performance analytics and A/B testing to drive revenue and product discovery. Previously, I helped deliver large employer branding and campus marketing programs through various channels, achieving strong registration growth and streamlining campaign workflows. I bring a collaborative, results-driven mindset to every project and love learning from fast-moving digital environments.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Lead TikTok Shop Growth Agency in the UK at Mesoo Digital Ltd.

February 1, 2026 - May 1, 2026

Managed a non-influencer TikTok Shop account in the UK, delivering over £27.4K revenue within three months by optimizing content, running rapid SKU testing, and applying platform growth strategies. Operated high-volume content workflows by publishing 125+ TikTok videos per week to accelerate product discovery, content iteration, and identification of scalable growth opportunities. Analyzed TikTok Shop metrics including traffic sources, engagement, conversion rate, GMV, and product performance to strengthen account strategy and inform product selection. Conducted continuous A/B testing across creative elements and posting strategies, validating winning content approaches and identifying scalable products that improved conversion performance. Collaborated with creators and internal teams to develop high-performing video concepts, optimize hooks, and improve short-form storytelling for TikTok Shop conversions.

Employer Branding & Talent Acquisition Intern, China & East Asia Operations at Schneider Electric (Fortune Global 500)

September 1, 2024 - June 1, 2025

Led Taiwan market activation for Schneider Electric’s global Go Green competition, achieving a 900% increase in team registrations and delivering the strongest performance in the past five years. Co-managed development of a recruitment landing page, coordinating agencies, business units, and marketing teams while overseeing budget, timeline, and vendor management; delivered the project under budget (NTD 20,000 saved). Developed multiple employer branding campaigns including recruitment videos, interview content, and EVP materials, collaborating with internal stakeholders and external agencies to produce the highest-view employer branding video across company channels. Conducted competitor benchmarking and social media performance analysis to identify opportunities to improve employer brand visibility and audience engagement. Streamlined internal workflows by mapping cross-functional communication processes to improve efficiency for employer branding-related campaigns and continuity f

Digital Marketing Intern (Consumer Goods / FMCG Division), Campus Marketing at Formosa Biomedical Technology Corp.

July 1, 2024 - August 1, 2024

Developed a campus marketing strategy across three universities, leading ambassador recruitment and group-buying initiatives to increase product awareness and student engagement. Presented an online store interface optimization proposal to senior executives, proposing restructuring of product categories and optimizing homepage UX, benchmarked against 5+ domestic and international competitors.