I’m Shamus Seow, an MBA-qualified communications professional and freelance writer/editor based in Perth. Over the past 20+ years, I’ve worked across healthcare, technology and public relations—turning complex information into clear, audience-focused stories and practical customer communications. I’m the founder and editor of Chronicles of Perth, where I develop, research, interview and publish original profiles and feature stories—from first concept through to web publishing and promotion. Alongside that, I support organisations with editorial-quality content for websites and newsletters, stakeholder engagement, and content governance, including user-acceptance testing and training materials that help teams communicate with confidence.…

Shamus Seow

I’m Shamus Seow, an MBA-qualified communications professional and freelance writer/editor based in Perth. Over the past 20+ years, I’ve worked across healthcare, technology and public relations—turning complex information into clear, audience-focused stories and practical customer communications. I’m the founder and editor of Chronicles of Perth, where I develop, research, interview and publish original profiles and feature stories—from first concept through to web publishing and promotion. Alongside that, I support organisations with editorial-quality content for websites and newsletters, stakeholder engagement, and content governance, including user-acceptance testing and training materials that help teams communicate with confidence.…

Available to hire

I’m Shamus Seow, an MBA-qualified communications professional and freelance writer/editor based in Perth. Over the past 20+ years, I’ve worked across healthcare, technology and public relations—turning complex information into clear, audience-focused stories and practical customer communications.

I’m the founder and editor of Chronicles of Perth, where I develop, research, interview and publish original profiles and feature stories—from first concept through to web publishing and promotion. Alongside that, I support organisations with editorial-quality content for websites and newsletters, stakeholder engagement, and content governance, including user-acceptance testing and training materials that help teams communicate with confidence.

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Skills

Experience Level

Language

English
Fluent
Chinese
Advanced

Work Experience

Founder, Freelance Writer & Editor at Chronicles of Perth
August 1, 2026 - Present
Create original Perth profiles and feature stories about people, makers, businesses and culture. Own the full editorial workflow: story development, research, interviewing, writing, editing, image selection, WordPress publishing, and promotion via social channels. Maintain a consistent editorial tone and publication standards, while ensuring accuracy and clarity. Also produces digital content for Bloom Mandarin Studio, supporting a growing children’s Mandarin education venture.
Member Care & Corporate Consultant at Health Insurance Fund of Australia (HIF)
February 1, 2012 - Present
Responsible for communications, stakeholder engagement and customer communications across multiple business areas. Develop and review customer communications including letters, emails and SMS for accuracy, clarity and customer experience. Conduct User Acceptance Testing on more than 100 communications for the Airdocs Customer Communication Management platform, identifying defects and content quality issues before release. Support communications for CRM enhancements, system implementations, organisational change and legislative updates. Review brochures, website copy and marketing materials, proactively correcting content and usability issues. Prepare campaign materials and maintain relationships with members, corporate partners and internal stakeholders.
HIF Project & Retention Consultant at Health Insurance Fund of Australia (HIF)
January 1, 2011 - January 1, 2012
Develop targeted customer communication and retention initiatives, rewriting communications for greater clarity and consistency. Plan communications for engagement events (including a 300-member Moonlight Cinema event at Kings Park), managing postponement and rescheduling communications. Ensure customer-facing content supports business outcomes while remaining accurate and easy to understand.
Partner / Communications Director at 9Fruit
January 1, 2010 - January 1, 2014
Created marketing communications, promotional materials, website content and Mailchimp email newsletters. Represented the business at national trade events and built relationships with retailers, suppliers and strategic partners to support growth and brand visibility.
Training Team Leader at HIF - Internal Secondment
September 1, 2009 - December 1, 2010
Lead the creation and rollout of clear training documentation for paperless workflow adoption. Wrote HIF’s first e5 workflow training manuals and delivered organisation-wide training to approximately 60 employees. Supported adoption through instructional content, facilitation and stakeholder support.
Member Care & Corporate Consultant at Health Insurance Fund of Australia (HIF)
December 1, 2006 - September 1, 2009
Responsible for communications, stakeholder engagement and customer communications across multiple business areas. Develop and review customer communications including letters, emails and SMS for accuracy, clarity and customer experience. Conduct User Acceptance Testing on more than 100 communications for the Airdocs Customer Communication Management platform, identifying defects and content quality issues before release. Support communications for CRM enhancements, system implementations, organisational change and legislative updates. Review brochures, website copy and marketing materials, proactively correcting content and usability issues. Prepare campaign materials and maintain relationships with members, corporate partners and internal stakeholders.
Project Executive at PMG Group (Hewlett-Packard)
January 1, 2004 - January 1, 2005
Managed online content governance for Hewlett-Packard’s Asia-Pacific online product catalogue across eight markets. Edited content to comply with global publishing standards and coordinated updates with country teams. Consolidated system and content issues and supported migration to a global publishing platform.
Account Executive, Public Relations at Fleishman-Hillard
January 1, 2003 - January 1, 2004
Supported public relations campaigns for Intel, Oracle and PeopleSoft, including press releases, media materials and briefing notes. Conducted media monitoring, environmental scanning and market research; coordinated media events and stakeholder communications to support campaign outcomes.

Education

Master of Business Administration (Marketing Management) at Australian Institute of Business
January 1, 2018 - January 1, 2018
Bachelor of Arts (Mass Communication) at Curtin University
January 1, 2002 - January 1, 2002
Applied Project Management at Australian Institute of Management WA
January 1, 2023 - January 1, 2023
Business Analyst Future Skills Program at RMIT University
January 1, 2025 - January 1, 2025

Qualifications

Enterprise Risk Management (AS ISO 31000:2018)
July 21, 2026 - July 30, 2026
Developed practical knowledge of designing, implementing and operating risk management programs, including risk frameworks, assessment processes, governance integration, stakeholder consultation and evaluating the effectiveness of an organisation’s approach to risk.

Industry Experience

Healthcare, Media & Entertainment, Software & Internet, Professional Services, Computers & Electronics

Skills

Experience Level