I’m a digital community and brand professional who turns audience behavior and cultural trends into platform-native storytelling. I manage and grow online communities across Instagram, Facebook, YouTube, X, LinkedIn, and TikTok, while ensuring every piece of content stays aligned with brand voice and identity. I’ve led digital communication for major cultural and media events in Kampala—building content calendars, campaigns, and festival coverage from planning through execution. I also support multi-client brand management, writing social copy, curating and selecting content for promotion, coordinating with partners and creatives, and monitoring performance to strengthen engagement.

Wambete Collin

I’m a digital community and brand professional who turns audience behavior and cultural trends into platform-native storytelling. I manage and grow online communities across Instagram, Facebook, YouTube, X, LinkedIn, and TikTok, while ensuring every piece of content stays aligned with brand voice and identity. I’ve led digital communication for major cultural and media events in Kampala—building content calendars, campaigns, and festival coverage from planning through execution. I also support multi-client brand management, writing social copy, curating and selecting content for promotion, coordinating with partners and creatives, and monitoring performance to strengthen engagement.

Available to hire

I’m a digital community and brand professional who turns audience behavior and cultural trends into platform-native storytelling. I manage and grow online communities across Instagram, Facebook, YouTube, X, LinkedIn, and TikTok, while ensuring every piece of content stays aligned with brand voice and identity.

I’ve led digital communication for major cultural and media events in Kampala—building content calendars, campaigns, and festival coverage from planning through execution. I also support multi-client brand management, writing social copy, curating and selecting content for promotion, coordinating with partners and creatives, and monitoring performance to strengthen engagement.

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Work Experience

Digital / Social Media & Community Support (Festivals) at Uganda National Cultural Society
June 1, 2025 - July 1, 2026
Managed social media for Kampala Writes Lit Fest and Ngalabi Short Film Festival across Instagram, Facebook, YouTube, X, and LinkedIn. Built and maintained content calendars and platform-specific campaign plans, created social copy for both social channels and the Kampala Writes website, and selected content for boosting based on audience relevance, platform behavior, algorithmic considerations, and brand fit. Coordinated with partners, creatives, and internal teams to keep messaging consistent, supported festival planning and execution, and handled organizing and archiving of digital and festival documentation. Translated cultural programming into digital-first audience experiences by adapting events into engaging online content and coverage.
Brand Management & Digital Marketing at B&B + By
May 1, 2024 - June 1, 2025
Managed digital brand communication across multiple client accounts, including Kissyfur Kindergarten and Bake4Me. Developed audience-appropriate social content, copy, and digital campaigns tailored to different brand identities, and supported content planning, scheduling, publishing, and performance monitoring. Ensured consistent brand voice, visuals, and messaging across platforms, and collaborated with creative teams and clients to review and refine content. Adapted digital strategies across industries and audiences to improve engagement and brand presence.
Content Creator / Digital Promoter at Ava Juliet P&s
October 1, 2022 - May 1, 2024
Created audience-focused content for Beloved on Pearl Magic Prime and produced digital promotional materials, including TikTok content. Worked closely with creative and production teams to maintain content quality and consistent brand alignment, delivering high-volume creative work while protecting brand voice and clarity for the target audience.
Script & Content Developer (Radio/TV Promotion) at Dilstos
December 1, 2021 - October 1, 2022
Developed scripts and content for The Kojja on Pearl Magic Prime, contributing to promotional and show-related content production. Delivered high-volume creative outputs while maintaining the brand voice and consistency required for broadcast-related messaging.
Advertising Content Researcher / Campaign Support at Capital Radio Ltd
March 1, 2021 - December 1, 2021
Researched audiences and developed targeted advertising content for clients. Worked with clients to translate brand objectives into audience-focused radio advertising campaigns and supported client brand imaging through campaign messaging and execution.

Education

Bachelor's degree in Mass Communication at Uganda Christian University
January 1, 2018 - January 1, 2021
Diploma / Certificate (as listed) at Embassy of France in Uganda
January 1, 2021 - January 1, 2021

Qualifications

Communicating / Presentation Techniques (as listed)
January 1, 2021 - January 1, 2021

Industry Experience

Media & Entertainment, Non-Profit Organization, Government