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I’m a digital marketer and performance marketing lead with 5+ years of experience driving growth through paid media, campaign management, and data-led optimization across channels like Google Ads and Meta (along with LinkedIn and other social platforms). I enjoy turning insights into execution—planning, launching, monitoring performance, and improving targeting to deliver measurable business impact. Most recently, I’ve been leading a small team to manage paid media campaigns end-to-end, owning client communication and reviewing performance on a weekly, monthly, and quarterly cadence. I’ve also strengthened operations through automation (Excel-based reporting/pacing checks) and have consistently improved efficiencies such as reducing CPL month-on-month, while developing and managing lead-generation campaigns across B2B and B2C audiences.…I’m a digital marketer and performance marketing lead with 5+ years of experience driving growth through paid media, campaign management, and data-led optimization across channels like Google Ads and Meta (along with LinkedIn and other social platforms). I enjoy turning insights into execution—planning, launching, monitoring performance, and improving targeting to deliver measurable business impact. Most recently, I’ve been leading a small team to manage paid media campaigns end-to-end, owning client communication and reviewing performance on a weekly, monthly, and quarterly cadence. I’ve also strengthened operations through automation (Excel-based reporting/pacing checks) and have consistently improved efficiencies such as reducing CPL month-on-month, while developing and managing lead-generation campaigns across B2B and B2C audiences.

user1795608

Marketing Analyst, Performance Marketer, Digital Marketer, +2

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I’m a digital marketer and performance marketing lead with 5+ years of experience driving growth through paid media, campaign management, and data-led optimization across channels like Google Ads and Meta (along with LinkedIn and other social platforms). I enjoy turning insights into execution—planning, launching, monitoring performance, and improving targeting to deliver measurable business impact. Most recently, I’ve been leading a small team to manage paid media campaigns end-to-end, owning client communication and reviewing performance on a weekly, monthly, and quarterly cadence. I’ve also strengthened operations through automation (Excel-based reporting/pacing checks) and have consistently improved efficiencies such as reducing CPL month-on-month, while developing and managing lead-generation campaigns across B2B and B2C audiences.…I’m a digital marketer and performance marketing lead with 5+ years of experience driving growth through paid media, campaign management, and data-led optimization across channels like Google Ads and Meta (along with LinkedIn and other social platforms). I enjoy turning insights into execution—planning, launching, monitoring performance, and improving targeting to deliver measurable business impact. Most recently, I’ve been leading a small team to manage paid media campaigns end-to-end, owning client communication and reviewing performance on a weekly, monthly, and quarterly cadence. I’ve also strengthened operations through automation (Excel-based reporting/pacing checks) and have consistently improved efficiencies such as reducing CPL month-on-month, while developing and managing lead-generation campaigns across B2B and B2C audiences.

Available to hire

I’m a digital marketer and performance marketing lead with 5+ years of experience driving growth through paid media, campaign management, and data-led optimization across channels like Google Ads and Meta (along with LinkedIn and other social platforms). I enjoy turning insights into execution—planning, launching, monitoring performance, and improving targeting to deliver measurable business impact.

Most recently, I’ve been leading a small team to manage paid media campaigns end-to-end, owning client communication and reviewing performance on a weekly, monthly, and quarterly cadence. I’ve also strengthened operations through automation (Excel-based reporting/pacing checks) and have consistently improved efficiencies such as reducing CPL month-on-month, while developing and managing lead-generation campaigns across B2B and B2C audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Associate Manager - Publicis Groupe at Publicis Groupe

November 1, 2024 - Present

Lead a team of 4 managing paid media campaigns across Meta, LinkedIn, Reddit, Pinterest and Snapchat, ensuring timely execution and performance tracking. Own end-to-end client communication including campaign planning, regular performance updates, and weekly/monthly/quarterly review meetings. Drive business expansion by pitching and adopting new platforms such as Apple Search Ads and Nextdoor, identifying untapped audience opportunities, and using insights to optimize targeting and delivery. Automate pacing checks and performance reporting using Excel plugins to reduce manual effort and improve reporting accuracy.

Associate Manager - Publicis Groupe (Paid Social) at Publicis Groupe

October 1, 2023 - Present

Led a team of 4 to manage paid media campaigns and ensure timely execution across platforms including Meta, LinkedIn, Reddit, Pinterest, and Snapchat. Owned end-to-end client communication covering campaign planning and regular performance updates, and facilitated weekly/monthly/quarterly review meetings. Proactively drove business expansion by pitching and launching new platforms such as Apple Search Ads and Nextdoor based on audience opportunity discovery and trend analysis. Automated pacing checks and performance reporting using Excel plugins to reduce manual effort and improve reporting accuracy.

Manager - Paid Social at Craftvods India (content partially unclear from resume text)

October 1, 2023 - September 30, 2024

Managing branding and performance for social media platforms including Facebook and LinkedIn, as well as running Google Ads within an automotive-focused portfolio. Mentor and lead a team (responsibilities include guidance and performance management) and manage the monthly pan-India budget, allocating resources strategically for maximum impact and efficiency. Conduct month-end reconciliations of advertising spend and partner with tools such as Prism or other finance tools to support accurate reporting.

Digital Marketing Lead - (CRAFTFORDS India) / Meta Buying Lead at Craf... (as mentioned: CRAFfords India)

October 1, 2023 - October 31, 2024

Manage branding and performance for social media platforms (Facebook & LinkedIn) and Google Ads across an advertising portfolio. Plan and execute campaign budget allocation strategically to maximize impact and efficiency, and run monthly plans and reconciliations. Own performance improvements through monitoring and optimization, supporting regular reporting and campaign reviews.

Marketing Analyst at Publicis Groupe (text indicates MN Nexus Digital Marketing Lead / details partially unreadable)

January 1, 2022 - October 1, 2023

Worked on paid and performance marketing activities including campaign strategy and optimization across search and display as well as social platforms (Google Ads, Apple Ads, Facebook Ads, Snapchat Ads). Managed campaign budgets and pacing to ensure spend alignment with targets and objectives. Performed monthly ad-spend reconciliations and supported reporting using tools such as Prism and Excel, including automating manual Excel reports into Looker Studio to reduce discrepancies and save time.

Marketing Analyst / Paid Social (multiple mentions) at Pubis Groupe / MNexus Digital Marketing (partially unclear)

August 1, 2020 - October 1, 2022

Worked across paid social and digital marketing activities including campaign operations, monitoring, reporting, and performance support. Tasks mentioned include developing web/social content strategy, maintaining and updating web presence, and providing continuous feedback to stakeholders and design teams.

First Sales Executive at HomeOnline (Delhi - NCR) (company name partly unclear from resume text)

October 1, 2019 - December 31, 2019

Dedicated and result-oriented marketer responsible for achieving the biggest order for the HomeOnline business in Delhi-NCR. Awarded for excellent sales performance in sales revenue (Oct 2019 to Dec 2019). Focused on acquiring customers from localities through sales execution aligned to business targets.

Marketing Executive / First Sales Executive at Homeonline (Delhi - NCR) (award: gotawarded for excellent performance in sales revenue)

October 1, 2019 - December 31, 2019

Dedicated and result-oriented marketer in sales, focused on achieving the biggest order for Homeonline in Delhi-NCR. Received an award for excellent performance in sales revenue (Oct 2019 - Dec 2019).

Team Member / Web Presence and Content (role title partially unreadable) at Company details partially unreadable

August 1, 2019 - January 1, 2020

Managed web presence and social media platforms including Facebook, Instagram, LinkedIn, and YouTube. Developed new content strategy and provided continuous feedback to the manager and graphic design team, contributing to ongoing content performance and brand consistency.

Web Presence & Content Management (additional experience block)

August 1, 2019 - February 29, 2020

Managed and charged web presence including social media platforms such as Facebook, Instagram, LinkedIn, and YouTube. Developed content strategies, provided ongoing feedback to management and graphic design teams, and supported continuous content improvements.

Marketing Analyst / Web Presence Manager at Rohit / Rohit AIR (as written: RO HIT N AIR) (and Looker Studio/Prixma tools mentioned)

August 1, 2019 - January 31, 2022

Manage and maintain web presence including social media platforms (Facebook, Instagram, LinkedIn & YouTube). Develop new content strategy, provide continuous feedback to managers, and coordinate with the graphic design team. Handle reconciliation of advertising spend on a monthly basis and support automation of manual Excel reporting into Looker Studio using tools like Prism.a or similar finance/reporting workflows to reduce discrepancies.