user1795608

Lead a team of 4 managing paid media campaigns across Meta, LinkedIn, Reddit, Pinterest and Snapchat, ensuring timely execution and performance tracking. Own end-to-end client communication including campaign planning, regular performance updates, and weekly/monthly/quarterly review meetings. Drive business expansion by pitching and adopting new platforms such as Apple Search Ads and Nextdoor, identifying untapped audience opportunities, and using insights to optimize targeting and delivery. Automate pacing checks and performance reporting using Excel plugins to reduce manual effort and improve reporting accuracy.

Led a team of 4 to manage paid media campaigns and ensure timely execution across platforms including Meta, LinkedIn, Reddit, Pinterest, and Snapchat. Owned end-to-end client communication covering campaign planning and regular performance updates, and facilitated weekly/monthly/quarterly review meetings. Proactively drove business expansion by pitching and launching new platforms such as Apple Search Ads and Nextdoor based on audience opportunity discovery and trend analysis. Automated pacing checks and performance reporting using Excel plugins to reduce manual effort and improve reporting accuracy.

Managing branding and performance for social media platforms including Facebook and LinkedIn, as well as running Google Ads within an automotive-focused portfolio. Mentor and lead a team (responsibilities include guidance and performance management) and manage the monthly pan-India budget, allocating resources strategically for maximum impact and efficiency. Conduct month-end reconciliations of advertising spend and partner with tools such as Prism or other finance tools to support accurate reporting.