I’m Shilpa Dutta, a creative and results-driven Social Media & Digital Marketing Specialist with 4+ years of experience building social media campaigns, content calendars, and audience-focused strategies that drive engagement and growth. I love creating authentic, brand-led content that supports e-commerce growth, improves visibility, and strengthens customer relationships through consistent community engagement.
In my recent role at LeadsArk, I manage end-to-end digital marketing—planning and producing posts and promotional content, writing compelling copy, running Facebook advertising campaigns with budget management and A/B testing, and analyzing performance using Google Analytics and platform insights. I’m also skilled in video editing, lead nurturing, and SEO-focused content work, with certifications across social media marketing, digital marketing, SEO, inbound marketing, and Google display ads through HubSpot.
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