I’m Shilpa Dutta, a creative and results-driven Social Media & Digital Marketing Specialist with 4+ years of experience building social media campaigns, content calendars, and audience-focused strategies that drive engagement and growth. I love creating authentic, brand-led content that supports e-commerce growth, improves visibility, and strengthens customer relationships through consistent community engagement. In my recent role at LeadsArk, I manage end-to-end digital marketing—planning and producing posts and promotional content, writing compelling copy, running Facebook advertising campaigns with budget management and A/B testing, and analyzing performance using Google Analytics and platform insights. I’m also skilled in video editing, lead nurturing, and SEO-focused content work, with certifications across social media marketing, digital marketing, SEO, inbound marketing, and Google display ads through HubSpot.

Shilpa Dutta

I’m Shilpa Dutta, a creative and results-driven Social Media & Digital Marketing Specialist with 4+ years of experience building social media campaigns, content calendars, and audience-focused strategies that drive engagement and growth. I love creating authentic, brand-led content that supports e-commerce growth, improves visibility, and strengthens customer relationships through consistent community engagement. In my recent role at LeadsArk, I manage end-to-end digital marketing—planning and producing posts and promotional content, writing compelling copy, running Facebook advertising campaigns with budget management and A/B testing, and analyzing performance using Google Analytics and platform insights. I’m also skilled in video editing, lead nurturing, and SEO-focused content work, with certifications across social media marketing, digital marketing, SEO, inbound marketing, and Google display ads through HubSpot.

Available to hire

I’m Shilpa Dutta, a creative and results-driven Social Media & Digital Marketing Specialist with 4+ years of experience building social media campaigns, content calendars, and audience-focused strategies that drive engagement and growth. I love creating authentic, brand-led content that supports e-commerce growth, improves visibility, and strengthens customer relationships through consistent community engagement.

In my recent role at LeadsArk, I manage end-to-end digital marketing—planning and producing posts and promotional content, writing compelling copy, running Facebook advertising campaigns with budget management and A/B testing, and analyzing performance using Google Analytics and platform insights. I’m also skilled in video editing, lead nurturing, and SEO-focused content work, with certifications across social media marketing, digital marketing, SEO, inbound marketing, and Google display ads through HubSpot.

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Language

English
Advanced

Work Experience

Digital Marketing & Lead Generation Specialist at LeadsArk
January 1, 2021 - Present
Developed and executed digital marketing campaigns across social media to increase brand visibility, engagement, and lead generation. Created audience-focused content strategies including social posts, visual content, promotional campaigns, and brand messaging, while maintaining a consistent brand voice through ongoing community engagement. Wrote marketing copy, captions, and promotional content aligned with business objectives. Monitored trends and analyzed performance using Google Analytics and platform insights to improve reach, engagement, and audience growth. Ran Facebook advertising campaigns, managed budgets, conducted A/B testing, and optimized performance. Fostered customer relationships through engagement and responsive communication, supporting lead nurturing and conversion.

Education

Bachelor of Zoology at Kalyani University
January 1, 2017 - January 1, 2017
Bachelor of Zoology at Kalyani University
January 1, 2017 - August 31, 2026
Bachelor of Zoology at Kalyani University
January 1, 2017 - January 1, 2017
Bachelor of Zoology at Kalyani University
January 1, 2017 - August 31, 2026

Qualifications

HubSpot Academy – Social Media Marketing
January 11, 2030 - August 31, 2026
HubSpot Academy – Digital Marketing
January 11, 2030 - August 31, 2026
HubSpot Academy – SEO
January 11, 2030 - August 31, 2026
HubSpot Academy – Inbound Marketing
January 11, 2030 - August 31, 2026
HubSpot Academy – Google Display Ads
January 11, 2030 - August 31, 2026
HubSpot Academy – Social Media Marketing
January 11, 2030 - August 31, 2026
HubSpot Academy – Digital Marketing
January 11, 2030 - August 31, 2026
HubSpot Academy – SEO
January 11, 2030 - August 31, 2026
HubSpot Academy – Inbound Marketing
January 11, 2030 - August 31, 2026
HubSpot Academy – Google Display Ads
January 11, 2030 - August 31, 2026
HubSpot Academy – Social Media Marketing
January 11, 2030 - August 31, 2026
HubSpot Academy – Digital Marketing
January 11, 2030 - August 31, 2026
HubSpot Academy – SEO
January 11, 2030 - August 31, 2026
HubSpot Academy – Inbound Marketing
January 11, 2030 - August 31, 2026
HubSpot Academy – Google Display Ads
January 11, 2030 - August 31, 2026
HubSpot Academy – Social Media Marketing
January 11, 2030 - August 31, 2026
HubSpot Academy – Digital Marketing
January 11, 2030 - August 31, 2026
HubSpot Academy – SEO
January 11, 2030 - August 31, 2026
HubSpot Academy – Inbound Marketing
January 11, 2030 - August 31, 2026
HubSpot Academy – Google Display Ads
January 11, 2030 - August 31, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Other, Software & Internet