I’m Margarita Urueta Osorio, a Senior Art Director and Creative Lead with over 20 years of experience shaping visual direction across graphic design, photography, 3D and motion design, and audiovisual post-production. I love building strong concept-to-delivery pipelines—turning briefs into photoreal visual development, thoughtful compositing, and final outputs that align with creative and technical goals. My background blends editorial and cinematography thinking with digital production craft. I approach 3D and architectural visualization with a Director of Photography and digital colorist mindset—using virtual camera principles, tilt-shift style optics and distortion control, and optimizing rendering workflows (Redshift/Arnold, AOVs, Light Groups, EXR pipelines) to achieve clean, believable results. I also enjoy teaching and mentoring—leading workshops and university modules—while partnering with international clients to ensure clarity from executive presentations to production-ready documentation.

Margarita Urueta Osorio

I’m Margarita Urueta Osorio, a Senior Art Director and Creative Lead with over 20 years of experience shaping visual direction across graphic design, photography, 3D and motion design, and audiovisual post-production. I love building strong concept-to-delivery pipelines—turning briefs into photoreal visual development, thoughtful compositing, and final outputs that align with creative and technical goals. My background blends editorial and cinematography thinking with digital production craft. I approach 3D and architectural visualization with a Director of Photography and digital colorist mindset—using virtual camera principles, tilt-shift style optics and distortion control, and optimizing rendering workflows (Redshift/Arnold, AOVs, Light Groups, EXR pipelines) to achieve clean, believable results. I also enjoy teaching and mentoring—leading workshops and university modules—while partnering with international clients to ensure clarity from executive presentations to production-ready documentation.

Available to hire

I’m Margarita Urueta Osorio, a Senior Art Director and Creative Lead with over 20 years of experience shaping visual direction across graphic design, photography, 3D and motion design, and audiovisual post-production. I love building strong concept-to-delivery pipelines—turning briefs into photoreal visual development, thoughtful compositing, and final outputs that align with creative and technical goals.

My background blends editorial and cinematography thinking with digital production craft. I approach 3D and architectural visualization with a Director of Photography and digital colorist mindset—using virtual camera principles, tilt-shift style optics and distortion control, and optimizing rendering workflows (Redshift/Arnold, AOVs, Light Groups, EXR pipelines) to achieve clean, believable results. I also enjoy teaching and mentoring—leading workshops and university modules—while partnering with international clients to ensure clarity from executive presentations to production-ready documentation.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Adjunct Professor / Lecturer – Graphic Design Postgraduate Certificate at University of Salamanca (Colombia Campus)
June 1, 2025 - July 1, 2025
Developed and delivered intensive modules focused on Graphic Design, Video Editing and advanced digital tools for professional applications. Trained students in Adobe Creative Suite and advanced multimedia production workflows, introduced practical AI concepts in creative workflow integration, and taught advanced PowerPoint techniques for corporate presentations and digital visual storytelling.
Visiting Critical Professor at UCL Bartlett School (East London, UK campus)
June 1, 2024 - June 30, 2024
Provided critical feedback in the Master’s Programme in Architecture and Engineering, contributing visual design, photography, 3D and audiovisual expertise to advanced student projects.
Senior Graphic Designer and Partner at INFOMOTION
August 1, 2009 - Present
Lead end-to-end visual direction and production across 2D/3D animation, motion graphics, video and audiovisual post-production. Develop creative concepts and UI/visual proposals for interactive multimedia, education platforms and architectural visualization. Optimize architectural rendering pipelines using Redshift (AOVs, render passes, Light Groups) and Arnold for global lighting control to achieve photoreal results. Perform complex 32-bit EXR development and compositing with Lightroom/Photoshop for masking, layout, scale integration, chromatic harmonization and atmosphere. Partner with international clients (e.g., Imperial College London, United Nations, BMG LATAM, Orta’s Studio) with executive presentations and clear technical documentation.
3D Illustrator (Freelance) at Free lancer, book publisher
January 1, 2005 - January 1, 2007
Created graphic lines and 3D illustrations for book publishing projects, translating editorial concepts into distinctive visual assets.
Associate Collage Professor at University Pontifical Javeriana
September 1, 2002 - Present
Lead multidisciplinary design workshops and coordinate work groups across industrial design, visual communication and audiovisual production. Guide concept development and production requirements, mentor emerging designers in photography, video editing, camera tracking, visual composition and presentation, and connect design theory with practical production workflows.
Graphic Designer at XPO Publicidad Colombia
January 1, 2002 - Present
Designed and produced brand identity systems and communication materials, translating client requirements into consistent visual solutions from concept through final artwork.
Graphic Designer at Jaramillo & Tolemoude Publicidad Colombia
January 1, 2000 - Present
Collaborated with clients to develop brand identity concepts and advertising materials, managing design production from initial concept to final artwork.

Education

Master’s Degree (planned) at UDEA Spain
January 1, 2027 - August 31, 2026
Bachelor’s Degree in Graphic Design at Universidad Jorge Tadeo Lozano
January 1, 1992 - January 1, 1997
Diploma in Advertising Management at Universidad Jorge Tadeo Lozano
January 1, 1997 - August 31, 2026
Diploma in Digital Lab at Pontifical Javeriana University
January 1, 2019 - August 31, 2026
Diploma in Expressions, Practices and Knowledge of Photographic Language at Pontifical Javeriana University
January 1, 2012 - August 31, 2026
Diploma in Experimental Animation at Pontifical Javeriana University
January 1, 2011 - August 31, 2026

Qualifications

Autodesk Training Diploma
January 11, 2030 - August 31, 2026

Industry Experience

Education, Media & Entertainment, Real Estate & Construction, Professional Services