Imane Mezzine
I’m Imane Mezzine, a creative and strategic marketing professional with experience across communication strategy, influencer partnerships, and video production.
About
I’m Imane Mezzine, a creative and strategic marketing professional with experience across communication strategy, influencer partnerships, and video production. I help brands shape clear messaging and bring it to life through end-to-end campaigns—from influencer selection and negotiation to creative delivery, performance analysis, and ROI tracking.
I’ve worked with international and regional brands and supported data-driven decision-making by reviewing market and ESG practices, analyzing trends and stakeholder feedback, and turning insights into actionable recommendations for marketing and corporate teams. My background also includes brand-aligned content production, managing production processes from concept to post-production, and building consistent storytelling across influencer activations, events, and branded video content.
- 3 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Consumer Goods
More experts in Rabat, Morocco
Work experience
Reviewed the company’s ESG practices to identify strengths and areas for improvement. Analyzed data and stakeholder input (market trends and feedback) to support strategic decisions. Defined clear communication messages to showcase commitments and responsible initiatives, and prepared strategic recommendations and summary reports for marketing and corporate teams.
Developed and executed influencer and content strategies aligned with brand objectives, audience insights, and performance goals. Analyzed market trends and competitive landscapes to define creative directions and strengthen brand positioning. Led end-to-end influencer campaigns (talent selection, negotiation, deliverables coordination, and performance analysis) for brands including Africia, Tefal & Moulinex, Kinder Bueno, Seat, Cupra, Kenno, and Sultan. Planned and delivered influencer activations and events, ensuring smooth creative and operational execution. Managed video production from concept to delivery (creative development, shoots, and post-production) with strong focus on brand consistency and storytelling impact. Produced branded content for international and regional brands such as Samsung, Cupra, Seat, BAMotors, Africia, and Tefal & Moulinex. Also worked on skills such as influencer marketing, video production and creative direction, performance analysis and ROI tracking,
Education
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