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I’m Palav Shah, a Melbourne-based content writer and editor with 7+ years of experience researching, fact-checking, and producing clear, accurate content for global digital audiences. I’ve worked across enterprise CMS environments and entertainment and education-focused platforms, translating complex source material into engaging, audience-appropriate copy while maintaining partner-specific style requirements. I’m especially proud of improving content delivery at scale—raising outputs to Amazon Prime Video and Apple TV by more than 200% through workflow optimisation—without compromising editorial quality. Alongside writing and copyediting, I support consistency through style guides, contribute to migrations, and use SEO awareness to help content perform better across discoverability-focused channels.…I’m Palav Shah, a Melbourne-based content writer and editor with 7+ years of experience researching, fact-checking, and producing clear, accurate content for global digital audiences. I’ve worked across enterprise CMS environments and entertainment and education-focused platforms, translating complex source material into engaging, audience-appropriate copy while maintaining partner-specific style requirements. I’m especially proud of improving content delivery at scale—raising outputs to Amazon Prime Video and Apple TV by more than 200% through workflow optimisation—without compromising editorial quality. Alongside writing and copyediting, I support consistency through style guides, contribute to migrations, and use SEO awareness to help content perform better across discoverability-focused channels.

Palav Shah

Writer, Content Producer, Copywriter, +2

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I’m Palav Shah, a Melbourne-based content writer and editor with 7+ years of experience researching, fact-checking, and producing clear, accurate content for global digital audiences. I’ve worked across enterprise CMS environments and entertainment and education-focused platforms, translating complex source material into engaging, audience-appropriate copy while maintaining partner-specific style requirements. I’m especially proud of improving content delivery at scale—raising outputs to Amazon Prime Video and Apple TV by more than 200% through workflow optimisation—without compromising editorial quality. Alongside writing and copyediting, I support consistency through style guides, contribute to migrations, and use SEO awareness to help content perform better across discoverability-focused channels.…I’m Palav Shah, a Melbourne-based content writer and editor with 7+ years of experience researching, fact-checking, and producing clear, accurate content for global digital audiences. I’ve worked across enterprise CMS environments and entertainment and education-focused platforms, translating complex source material into engaging, audience-appropriate copy while maintaining partner-specific style requirements. I’m especially proud of improving content delivery at scale—raising outputs to Amazon Prime Video and Apple TV by more than 200% through workflow optimisation—without compromising editorial quality. Alongside writing and copyediting, I support consistency through style guides, contribute to migrations, and use SEO awareness to help content perform better across discoverability-focused channels.

Available to hire

I’m Palav Shah, a Melbourne-based content writer and editor with 7+ years of experience researching, fact-checking, and producing clear, accurate content for global digital audiences. I’ve worked across enterprise CMS environments and entertainment and education-focused platforms, translating complex source material into engaging, audience-appropriate copy while maintaining partner-specific style requirements.

I’m especially proud of improving content delivery at scale—raising outputs to Amazon Prime Video and Apple TV by more than 200% through workflow optimisation—without compromising editorial quality. Alongside writing and copyediting, I support consistency through style guides, contribute to migrations, and use SEO awareness to help content perform better across discoverability-focused channels.

Skills

Editorial Illustration

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Content Editor at Gracenote (A Nielsen Company)

March 1, 2024 - July 1, 2026

Researched, wrote, edited, and quality-assured high-volume digital content for global platforms including Amazon Prime Video, Apple TV and Netflix. Translated detailed source information into concise, audience-appropriate copy while maintaining accuracy and partner-specific style requirements. Completed rigorous fact-checking, grammar/spelling review, and structural checks before publishing within enterprise CMS environments. Improved content delivery to Amazon and Apple TV by more than 200% by optimising workflows while maintaining exceptional quality standards.

Senior Editor at Gracenote (A Nielsen Company)

December 1, 2022 - February 1, 2024

Led editorial delivery across APAC, North America and Europe by reviewing content for clarity, factual accuracy, tone, and compliance with global standards. Edited and strengthened style guides and workflow documentation to help writers apply consistent language and quality expectations across markets. Provided constructive feedback, coached editors, and collaborated with product and operations teams during an organisation-wide CMS migration. Led the highest-performing editorial team in Asia-Pacific for quality and productivity.

Content Editor at Gracenote (A Nielsen Company)

August 1, 2019 - November 1, 2022

Produced and edited more than 12,000 editorial assets for global partners including Amazon and Tata Play. Tailored copy to different audiences, formats, and channel requirements. Conducted detailed research and source verification to create clear summaries and metadata across a wide range of subjects and genres. Proofread for grammar, readability, consistency, and factual accuracy while working independently against daily deadlines and quality benchmarks.

Freelance Content Writer at Independent

April 1, 2018 - July 1, 2019

Wrote website copy, articles, educational resources, and social content for The Indian Express, Mercury Web, Rajasthan Studio and Deja Vu Learning. Researched unfamiliar topics and transformed findings into well-structured, engaging content aligned to varied brand voices and readerships. Applied SEO principles and used Google Analytics insights to improve relevance and discoverability, while managing schedules and stakeholder feedback independently.