Juhi Lakhani

Contributed to communicating HR policy and compliance information clearly across a large corporate environment, strengthening presentation and stakeholder communication. Analyzed employee survey data and produced reports for national HR leadership, turning findings into clear, actionable recommendations. Supported a team focused on staff wellbeing and engagement by reinforcing the value of genuine, empathetic communication at work.

Authored SEO-optimized blog content for the brand and developed copywriting skills across jewelry and lifestyle topics. Planned and managed paid advertising campaigns through Meta Ads Manager, gaining direct experience in campaign structure, targeting, and optimization. Shot and edited Reels and social content using Canva and design tools, maintaining a consistent brand voice across Instagram and digital channels. Engaged directly with customers to understand their needs and preferences and to better interpret what drives purchasing decisions in a jewelry retail context.

Managed social media content and digital marketing campaigns for multiple clients across consulting, finance, and digital media sectors, adapting content style to each brand’s audience. Created marketing collateral including brochures, captions, and branded assets using Canva and Adobe tools, building a broader portfolio of written and visual deliverables. Demonstrated reliability and self-management by delivering consistent output across multiple clients simultaneously.