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I’m a content strategist and writer with 5+ years of experience building brand communication systems that drive visibility, engagement, and lead generation. I’ve worked across B2B and B2C environments, shaping multi-format content for teams and leaders—from LinkedIn thought leadership and long-form publishing to newsletters, PR outreach, and email funnel messaging. In my most recent roles, I’ve led outbound lead generation campaigns with a human-first approach, managed channel reporting, and designed scalable content strategies across touchpoints like LinkedIn, WhatsApp/SMS, web, and email. I also bring a strong optimization mindset through SEO and campaign execution, plus practical experience using tools like ChatGPT and Cluade/Claude-style workflows to improve speed-to-publish while maintaining quality and brand voice.…I’m a content strategist and writer with 5+ years of experience building brand communication systems that drive visibility, engagement, and lead generation. I’ve worked across B2B and B2C environments, shaping multi-format content for teams and leaders—from LinkedIn thought leadership and long-form publishing to newsletters, PR outreach, and email funnel messaging. In my most recent roles, I’ve led outbound lead generation campaigns with a human-first approach, managed channel reporting, and designed scalable content strategies across touchpoints like LinkedIn, WhatsApp/SMS, web, and email. I also bring a strong optimization mindset through SEO and campaign execution, plus practical experience using tools like ChatGPT and Cluade/Claude-style workflows to improve speed-to-publish while maintaining quality and brand voice.

Kaushkey Singh

Writer, Copywriter, Content Strategist, +3

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I’m a content strategist and writer with 5+ years of experience building brand communication systems that drive visibility, engagement, and lead generation. I’ve worked across B2B and B2C environments, shaping multi-format content for teams and leaders—from LinkedIn thought leadership and long-form publishing to newsletters, PR outreach, and email funnel messaging. In my most recent roles, I’ve led outbound lead generation campaigns with a human-first approach, managed channel reporting, and designed scalable content strategies across touchpoints like LinkedIn, WhatsApp/SMS, web, and email. I also bring a strong optimization mindset through SEO and campaign execution, plus practical experience using tools like ChatGPT and Cluade/Claude-style workflows to improve speed-to-publish while maintaining quality and brand voice.…I’m a content strategist and writer with 5+ years of experience building brand communication systems that drive visibility, engagement, and lead generation. I’ve worked across B2B and B2C environments, shaping multi-format content for teams and leaders—from LinkedIn thought leadership and long-form publishing to newsletters, PR outreach, and email funnel messaging. In my most recent roles, I’ve led outbound lead generation campaigns with a human-first approach, managed channel reporting, and designed scalable content strategies across touchpoints like LinkedIn, WhatsApp/SMS, web, and email. I also bring a strong optimization mindset through SEO and campaign execution, plus practical experience using tools like ChatGPT and Cluade/Claude-style workflows to improve speed-to-publish while maintaining quality and brand voice.

Available to hire

I’m a content strategist and writer with 5+ years of experience building brand communication systems that drive visibility, engagement, and lead generation. I’ve worked across B2B and B2C environments, shaping multi-format content for teams and leaders—from LinkedIn thought leadership and long-form publishing to newsletters, PR outreach, and email funnel messaging.

In my most recent roles, I’ve led outbound lead generation campaigns with a human-first approach, managed channel reporting, and designed scalable content strategies across touchpoints like LinkedIn, WhatsApp/SMS, web, and email. I also bring a strong optimization mindset through SEO and campaign execution, plus practical experience using tools like ChatGPT and Cluade/Claude-style workflows to improve speed-to-publish while maintaining quality and brand voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Fluent

Work Experience

Freelance Marketing Associate at Lynx Edu

January 1, 2026 - Present

Led LinkedIn thought leadership and managed LinkedIn content for the company and CEO. Drove outbound lead generation using targeted campaigns across pan-Europe and MENA markets, and oversaw paid ads, marketing assets, and channel reporting. Designed community programs for learners and created multi-audience messaging for employers, partners, and learners.

Marketing Associate (Freelance) at Lyx Educa te (freelance role mentioned in resume as freelance marketing associate)

January 1, 2026 - Present

Led founder/CEO thought leadership on LinkedIn and managed company LinkedIn content. Drove outbound lead generation through targeted human-first campaigns across pan-European and MENA markets. Oversaw paid ads, marketing assets, and channel reporting. Designed new community programs for learners and crafted multi-audience messaging for employers, partners, and learners.

Freelance Marketing Associate (Content & Growth) at Lyx Education

January 1, 2026 - Present

Drove founder-led thought leadership on LinkedIn and managed company/CEO content. Led outbound human-first lead generation campaigns across pan-Europe and MENA, overseeing paid ads, marketing assets, and channel reporting. Designed community programs for learners and crafted multi-audience messaging for employers, partners, and learners.

Associate Content Producer at Ascendue

June 1, 2024 - July 31, 2025

Worked on content, social & growth marketing activities with a focus on storytelling and email marketing/PR. Contributed to content creation and amplification workflows within a remote setting, supporting growth and audience engagement initiatives.

Associate Content Producer / Content, Social & Growth Marketing at Ascend uem (Remote, USA)

June 1, 2024 - July 1, 2025

Produced story-driven marketing content aligned to content and social/growth goals, including email marketing and PR amplification. Supported growth through lifecycle and engagement-oriented messaging and outreach consistent with the company’s brand narrative.

Associate Content Producer at Ascend uem (Remote, USA)

June 1, 2024 - July 31, 2025

Built and executed content strategy for growth through storytelling and lifecycle communications, including email marketing and PR outreach (as reflected in resume).

Content, Social & Growth Marketing (Content Writer / Copywriting) at Nex Education

January 1, 2024 - June 30, 2024

Created multi-platform content for sustainability and SDG-aligned campaigns for government and private-sector stakeholders. Built SEO-driven content frameworks to improve search visibility and engagement. Co-developed podcast scripts, case studies, and interview narratives to amplify social justice and environmental storytelling.

Content Writer at In-Vaarta

November 1, 2023 - June 30, 2024

Owned end-to-end content strategy for the brand ecosystem across Instagram, YouTube, LinkedIn, WhatsApp, websites, and email. Supported growth and lifecycle teams with email campaigns, newsletters, invitation funnels, and event reminders across WhatsApp/SMS and email. Partnered with marketing teams to scale content strategies supporting SEO, storytelling, and audience engagement. Experimented with AI-assisted creative workflows to improve speed-to-publish and produced content in 16+ languages for international campaigns.

Content Strategist & Writer at In-Vaarta

November 1, 2023 - March 1, 2024

Created end-to-end multi-platform content strategy for the brand ecosystem across Instagram, YouTube, LinkedIn, WhatsApp, websites, and email. Supported growth and lifecycle teams with email campaigns, newsletters, invitation funnels, and reminders across WhatsApp/SMS and email. Partnered with marketing teams to build scalable content strategies supporting SEO, storytelling, and audience engagement. Produced content in 16+ languages and experimented with AI-driven creative workflows to reduce turnaround time (~40%).

Content Writer (Lead-to-end content strategy) at Vaar ta (Remote, India)

November 1, 2023 - March 31, 2024

Owned end-to-end content strategy for the brand ecosystem across Instagram, YouTube, LinkedIn, WhatsApp, websites, and email. Supported growth and lifecycle teams with email campaigns, newsletters, invitation funnels, and reminders across WhatsApp/SMS and email. Partnered with marketing for scalable content strategies supporting SEO, storytelling, and audience engagement; used AI-driven creative workflows to reduce writing turnaround time by ~40% and produced content in 16+ languages.

Associate Content Producer at Infosys Limited

November 1, 2021 - November 30, 2023

Part of the core design team working for a client account for Footlocker and related associate brands (e.g., Eastbay, Kids Footlocker, Lady Footlocker). Responsible for writing and managing product descriptions across categories and brand catalogs, ensuring content consistency, UAT accuracy, and brand-voice alignment via Jira-based workflows.

Content Writer at Infosys Limited (Bangalore)

November 1, 2021 - November 1, 2023

Worked with the core design team for client projects including Footlocker and associated brands (e.g., Eastbay, Kids Footlocker, Lady Footlocker). Wrote and managed product descriptions for associated categories and brand catalogs. Ensured content consistency, UAT accuracy, and alignment with brand voice via Jira-based workflows with attention to UAT and SEO consistency.

Associate Content Producer / Content Writer at Infosys Limited (Bangalore)

November 1, 2021 - November 30, 2023

Worked on core design team projects for Foot Locker and associated brands (e.g., Eastbay, Kids Foot Locker, Lady Foot Locker). Wrote and managed product descriptions for associated categories and brand catalogs while ensuring content consistency, UAT accuracy, and alignment with brand voice via Jira-based workflows. Maintained accuracy and SEO consistency with merchandising and QA teams.

Copywriter at Madras Global

March 1, 2021 - November 1, 2021

Developed product messaging and catalog copy for Jordan and basketball lines within Footlocker’s global product ecosystem. Collaborated with merchandising and QA teams to maintain accuracy and SEO consistency.

Copywriter at Madras Global (Remote, India)

March 1, 2021 - November 1, 2021

Developed product messaging and catalog copy for Jordan and basketball lines within Foot Locker’s global product ecosystem. Collaborated with merchandising and QA teams to maintain accuracy and SEO consistency.

Associate Content Writer (Email Marketing & Web Content) at MIME Essay (EdTech, Delhi)

July 1, 2020 - February 1, 2021

Led and executed the company’s email marketing program, including newsletters and webinar campaigns, improving webinar attendance via targeted outreach and funnel messaging. Wrote, edited, proofread, and published educational articles, blog posts, and guest posts. Edited and wrote application documents for clients applying to Top business schools in Europe, US, UK, and Canada, while working simultaneously across content creation, SEO, and email marketing.

Associate Content Writer at MIME Essay (EdTech, Delhi)

July 1, 2020 - February 28, 2021

Led and executed the company’s email marketing program, including newsletters and webinar campaigns; improved webinar attendance via targeted outreach and funnel messaging. Wrote, edited, proofread, and published educational articles, blog posts, and guest posts. Edited and wrote application documents for clients applying to top business schools across Europe, the US, the UK, and Canada.

Content, Social & Growth Marketing at N/A

January 1, 2017 - December 31, 2021

Built multi-platform content for sustainability and SDG-aligned campaigns for government and private-sector stakeholders. Developed SEO-driven content frameworks to improve search visibility and engagement. Co-developed podcast scripts, case studies, and interview narratives to amplify social justice and environmental storytelling. Supported broader end-to-end content strategy and execution across social channels, web, and email, including invitation funnels and event reminders.