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I’m Mark, a growth and commerce operator who builds end-to-end systems that turn media demand into measurable profit. I’ve spent years in entertainment and e-commerce, owning the full conversion surface—from programmable acquisition across Google, Meta, and Bing to landing pages, product experiences, and checkout—so performance loops close quickly. I build and ship software for commerce and marketing workflows, including React/Astro front ends, Cloudflare Workers, catalog/pricing/checkout APIs, and automated agents for production tasks like bid reporting and content operations across 40+ locales. I’m also experienced in leading teams and partnerships, with a track record of launching and scaling programs from zero, tightening measurement, and improving conversion outcomes through pragmatic, data-led execution.…I’m Mark, a growth and commerce operator who builds end-to-end systems that turn media demand into measurable profit. I’ve spent years in entertainment and e-commerce, owning the full conversion surface—from programmable acquisition across Google, Meta, and Bing to landing pages, product experiences, and checkout—so performance loops close quickly. I build and ship software for commerce and marketing workflows, including React/Astro front ends, Cloudflare Workers, catalog/pricing/checkout APIs, and automated agents for production tasks like bid reporting and content operations across 40+ locales. I’m also experienced in leading teams and partnerships, with a track record of launching and scaling programs from zero, tightening measurement, and improving conversion outcomes through pragmatic, data-led execution.

Mark

Performance Marketer, Fractional CMO, Product Marketer, +3

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I’m Mark, a growth and commerce operator who builds end-to-end systems that turn media demand into measurable profit. I’ve spent years in entertainment and e-commerce, owning the full conversion surface—from programmable acquisition across Google, Meta, and Bing to landing pages, product experiences, and checkout—so performance loops close quickly. I build and ship software for commerce and marketing workflows, including React/Astro front ends, Cloudflare Workers, catalog/pricing/checkout APIs, and automated agents for production tasks like bid reporting and content operations across 40+ locales. I’m also experienced in leading teams and partnerships, with a track record of launching and scaling programs from zero, tightening measurement, and improving conversion outcomes through pragmatic, data-led execution.…I’m Mark, a growth and commerce operator who builds end-to-end systems that turn media demand into measurable profit. I’ve spent years in entertainment and e-commerce, owning the full conversion surface—from programmable acquisition across Google, Meta, and Bing to landing pages, product experiences, and checkout—so performance loops close quickly. I build and ship software for commerce and marketing workflows, including React/Astro front ends, Cloudflare Workers, catalog/pricing/checkout APIs, and automated agents for production tasks like bid reporting and content operations across 40+ locales. I’m also experienced in leading teams and partnerships, with a track record of launching and scaling programs from zero, tightening measurement, and improving conversion outcomes through pragmatic, data-led execution.

Available to hire

I’m Mark, a growth and commerce operator who builds end-to-end systems that turn media demand into measurable profit. I’ve spent years in entertainment and e-commerce, owning the full conversion surface—from programmable acquisition across Google, Meta, and Bing to landing pages, product experiences, and checkout—so performance loops close quickly.

I build and ship software for commerce and marketing workflows, including React/Astro front ends, Cloudflare Workers, catalog/pricing/checkout APIs, and automated agents for production tasks like bid reporting and content operations across 40+ locales. I’m also experienced in leading teams and partnerships, with a track record of launching and scaling programs from zero, tightening measurement, and improving conversion outcomes through pragmatic, data-led execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Work Experience

Fractional Growth and Commerce Lead at Northbound Studio

January 1, 2026 - Present

Owned growth and commerce at an end-to-end level: programmatic acquisition, conversion-path engineering, and measurement that targets profit rather than traffic. Built and deployed a ticket-commerce stack including React/Astro frontends, Cloudflare Workers, catalog/pricing services, and checkout APIs, plus automated agents to run parts of media buying and reporting. Delivered technical SEO across 40+ locales and launched white-label storefronts for hotel, media, and travel partners. Used Google Ads API with net-margin conversion tracking to optimize towards realized profit.

Fractional Growth and Commerce Lead at Northbound Studio

August 1, 2023 - January 1, 2026

Built a conversion-first funnel: media buying across Google, Meta, and Bing; landing pages, product pages, and checkout engineering; and honest measurement tied to net margin. Ran technical SEO at scale and implemented automated operations for content and reporting. Shipped systems and integrations on the full Google stack, integrating storefront surfaces with conversion ownership (not just traffic ownership).

General Manager, Live Entertainment, Europe at TicketCo

August 1, 2022 - January 1, 2024

Commercial lead for live entertainment across Europe with P&L ownership at $50m+ revenue scale. Led content and supply acquisition across Europe, negotiating with producers, venue groups, and wholesale distributors; set regional categories and growth strategy across product, marketing, and supply. Oversaw strategy and operational execution with a focus on growth through partnerships and product development.

Co-founder and COO

August 1, 2022 - January 1, 2024

Led travel-tech ticketing operations for global events and experiences marketplace. Owned key parts of the conversion path feeding acquisition: media, landing, product pages, and checkout, focusing on end-to-end ownership rather than a handoff between agencies and engineering teams. Built scalable search and automation capabilities and partnered with stakeholders across the travel ecosystem.

Commercial P&L, Product Growth and Development Strategy Lead

July 31, 2020 - August 1, 2022

Owned commercial P&L and shaped product growth and development strategy during shutdown and West End reopening. Managed commercial priorities while aligning product and marketing to revenue and customer experience.

Business Development Director

October 1, 2018 - July 31, 2020

Led strategic and operational partnerships, content acquisition, and B2B sales plus B2C/B2B product development. Engaged in industry forums and talks (including Amazon Pay Summit and Ticketing Business Forum). Built and executed partnership programs and performance marketing initiatives tied to commercial outcomes.

Project Director at Hackathons / HACK/TIX

January 1, 2017 - January 1, 2020

Directed hackathon strategy, hosted/mentored events, and advised teams and participants in the Czech Republic.

Partner Sales Manager to Commercial Director at London Theatre Direct / West End Ticketing

October 1, 2013 - August 1, 2022

Held multiple roles spanning partner sales and commercial leadership for West End ticketing. Drove commercial P&L, product growth, and development through West End shutdown and reopening periods. Built and owned partnership sales and distribution operations, including B2B distribution and account management, and delivered integrations such as Amazon Alexa ticketing.

Partner Sales Director / Partner Sales Manager

April 1, 2013 - September 30, 2018

Grew B2B distribution and managed distribution operations. Delivered award-winning first world Amazon Alexa ticketing integration. Managed partner sales, business development, account management, and performance marketing partnerships.

Lecturer and Studio Manager, International Programme at Matela Studio

January 1, 2011 - January 1, 2015

Lectured and managed an international studio programme in Prague.