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I’m Ariana Grozić, a product designer focused on complex digital products, workflows, and information-rich systems. I enjoy ambiguous, high-constraint problems and I work end-to-end—starting with discovery and user research to frame the real challenge, then moving through information architecture, interaction design, wireframing, and prototyping all the way to implementation review, QA, and delivery. I collaborate closely with users, clients, stakeholders, and developers to turn scattered requirements into clear, usable, and technically feasible experiences. With a strong foundation in information and visual design, accessibility-minded thinking, and systems thinking, I help teams structure complex needs into consistent, responsive interfaces that hold up in production.…I’m Ariana Grozić, a product designer focused on complex digital products, workflows, and information-rich systems. I enjoy ambiguous, high-constraint problems and I work end-to-end—starting with discovery and user research to frame the real challenge, then moving through information architecture, interaction design, wireframing, and prototyping all the way to implementation review, QA, and delivery. I collaborate closely with users, clients, stakeholders, and developers to turn scattered requirements into clear, usable, and technically feasible experiences. With a strong foundation in information and visual design, accessibility-minded thinking, and systems thinking, I help teams structure complex needs into consistent, responsive interfaces that hold up in production.

Ariana Grozić

Product Designer, UX Designer, UI Designer, +2

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I’m Ariana Grozić, a product designer focused on complex digital products, workflows, and information-rich systems. I enjoy ambiguous, high-constraint problems and I work end-to-end—starting with discovery and user research to frame the real challenge, then moving through information architecture, interaction design, wireframing, and prototyping all the way to implementation review, QA, and delivery. I collaborate closely with users, clients, stakeholders, and developers to turn scattered requirements into clear, usable, and technically feasible experiences. With a strong foundation in information and visual design, accessibility-minded thinking, and systems thinking, I help teams structure complex needs into consistent, responsive interfaces that hold up in production.…I’m Ariana Grozić, a product designer focused on complex digital products, workflows, and information-rich systems. I enjoy ambiguous, high-constraint problems and I work end-to-end—starting with discovery and user research to frame the real challenge, then moving through information architecture, interaction design, wireframing, and prototyping all the way to implementation review, QA, and delivery. I collaborate closely with users, clients, stakeholders, and developers to turn scattered requirements into clear, usable, and technically feasible experiences. With a strong foundation in information and visual design, accessibility-minded thinking, and systems thinking, I help teams structure complex needs into consistent, responsive interfaces that hold up in production.

Available to hire

I’m Ariana Grozić, a product designer focused on complex digital products, workflows, and information-rich systems. I enjoy ambiguous, high-constraint problems and I work end-to-end—starting with discovery and user research to frame the real challenge, then moving through information architecture, interaction design, wireframing, and prototyping all the way to implementation review, QA, and delivery.

I collaborate closely with users, clients, stakeholders, and developers to turn scattered requirements into clear, usable, and technically feasible experiences. With a strong foundation in information and visual design, accessibility-minded thinking, and systems thinking, I help teams structure complex needs into consistent, responsive interfaces that hold up in production.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Croatian

Fluent

English

Fluent

Italian

Fluent

Work Experience

UX/UI Designer — Product Design at Slobodna domena Zadruga za otvoreni kod i dizajn

December 1, 2023 - July 31, 2026

Led UX research and discovery activities to understand user, stakeholder, and business needs, translating them into clear product requirements. Owned end-to-end product design from problem framing and user flows through information architecture, wireframes, prototypes, interface design, implementation support, QA, and delivery. Structured complex requirements into reusable workflows and interaction patterns, ensuring usability, accessibility (WCAG), and technical feasibility. Collaborated directly with developers during implementation, resolved design-to-build issues, and reviewed final outcomes with usability, accessibility, and acceptance testing.

UX/UI & Graphic Designer at Oblaci Agencija za digitalni marketing

November 1, 2022 - October 31, 2023

Designed digital experiences, websites, and visual systems for multiple industries. Led projects from discovery and concept development through design, implementation, and launch, translating business and client needs into user flows, information structures, interfaces, and responsive experiences. Created and prototyped solutions with strong attention to usability and clarity, working closely with clients and multidisciplinary teams throughout the delivery process.

Prepress Operator & Color Management Specialist at Anilox d.o.o.

June 1, 2017 - June 30, 2022

Managed complex prepress workflows for flexographic packaging production. Led color management processes including profiling, proofing, calibration, and quality control, ensuring precision and consistency in technically constrained production environments. Troubleshot production issues, coordinated client approvals, and performed detailed quality control against brand and production standards.

Broadcast Camera Operator at Produkcija Plus d.o.o., Paprika Latino Production d.o.o.

August 1, 2014 - June 30, 2016

Operated remote-controlled broadcast cameras under live direction for culinary TV productions for POP TV, Slovenia. Coordinated with technical crews in fast-paced live environments, focusing on precision, timing, and clear communication during production.

Freelance Designer at Ariana Grozić s.p. (Muledija in grafičko oblikovanje, studentski klub Istre i Primorja, Ćićarija, Zavod Art Agencija Alpe Adria)

May 1, 2011 - May 31, 2014

Created visual concepts and designed visual identities, publications, editorial layouts, and printed materials. Led projects from concept development through production and delivery, collaborating with clients and project partners to translate requirements into communication solutions. Organized and coordinated cultural projects and events.