I’m an experienced marketing professional with 5+ years experience across CRM, eCommerce, social media and digital marketing, having worked with brands including Debenhams, Joanie Clothing and Boohoo. I’m currently undertaking a career change into Art & Design teaching and am looking for flexible freelance and part time marketing opportunities alongside my studies. I can support with everything from email and CRM campaigns, copywriting and social media to content creation, campaign planning, customer segmentation and marketing strategy. I combine a creative approach with strong commercial and analytical skills, and I’m comfortable managing projects independently from brief through to delivery and reporting. Whether you need ongoing marketing support or help with a specific project, I’d love to hear from you.

I’m an experienced marketing professional with 5+ years experience across CRM, eCommerce, social media and digital marketing, having worked with brands including Debenhams, Joanie Clothing and Boohoo. I’m currently undertaking a career change into Art & Design teaching and am looking for flexible freelance and part time marketing opportunities alongside my studies. I can support with everything from email and CRM campaigns, copywriting and social media to content creation, campaign planning, customer segmentation and marketing strategy. I combine a creative approach with strong commercial and analytical skills, and I’m comfortable managing projects independently from brief through to delivery and reporting. Whether you need ongoing marketing support or help with a specific project, I’d love to hear from you.

Available to hire

I’m an experienced marketing professional with 5+ years experience across CRM, eCommerce, social media and digital marketing, having worked with brands including Debenhams, Joanie Clothing and Boohoo.

I’m currently undertaking a career change into Art & Design teaching and am looking for flexible freelance and part time marketing opportunities alongside my studies.

I can support with everything from email and CRM campaigns, copywriting and social media to content creation, campaign planning, customer segmentation and marketing strategy. I combine a creative approach with strong commercial and analytical skills, and I’m comfortable managing projects independently from brief through to delivery and reporting.

Whether you need ongoing marketing support or help with a specific project, I’d love to hear from you.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

CRM Manager at Debenhams
October 1, 2025 - Present
Led CRM strategy across multiple Debenhams group fasciae, overseeing planning, development and execution of email, SMS, RCS, WhatsApp, push, in-app and automated lifecycle campaigns. Managed end-to-end campaign delivery within Bloomreach using segmentation, personalisation, dynamic content and testing; a recent project improved open rates by +12% and conversion rates by +8%. Line managed a team of three CRM executives, supporting workload prioritisation, performance development and best practice across CRM channels. Implemented dynamic HMTL BAU templates within Bloomreach to improve efficiency and reduce deployment times for the team. Partnered with senior stakeholders across Trading, Digital, Brand, Creative and Analytics to align CRM strategy with commercial objectives. Drove CRM testing and optimisation via A/B testing and customer insight analysis, identifying opportunities that generated +77% uplift in RPT. Produced daily reporting with actionable insights and led weekly strategic
CRM Manager at In-house (Ysgol John Bright / retail marketing context not explicitly stated)
July 1, 2022 - September 1, 2023
Managed weekly email and SMS campaign planning, execution and optimisation including automated customer journeys and A/B testing. Led organic social content strategy across Instagram, Facebook, Pinterest and TikTok, aligning activity with trading and seasonal campaigns. Produced multi-channel marketing copy and creative briefs, collaborating with internal teams and external agencies. Monitored campaign performance using Google Analytics, Sprout Social and Meta platforms to improve engagement and conversion. Managed end-to-end automated customer journeys including app acquisition, anniversary emails, first purchase drivers and re-engagement journeys; contributed to planning, design, scheduling and execution of BAU email, push notifications and SMS strategies. Successfully managed Ireland and Australia territories, driving +22% revenue growth month-on-month. Led high-performing email campaigns including a top-converting 2022 campaign, generating £60k+ in UK sales. Implemented A/B testin
Marketing Executive at Joanie Clothing
July 1, 2021 - July 1, 2022
Created, executed and analysed Klaviyo email campaigns, improving sales/enquiries with 52% CTR and £1200 conversion rate. Designed banners, icons, GIFs, logos and edited product CAD images in Photoshop to ensure brand consistency across social and eCommerce platforms. Managed social platforms and led influencer campaigns, boosting Instagram following by 5%. Ran affiliate programmes via AWIN, generating 3 sales with £1800 AOV in the first week. Wrote SEO copy for blogs to improve DA & PA. Balanced digital marketing responsibilities with ad hoc creative tasks, including assistance with product photography and hand-model photo shoot staging.
Retail Assistant at Clark’s Shoes
January 1, 2015 - July 1, 2021
Delivered high customer satisfaction in a fast-paced, target-driven environment.

Education

BA Marketing (2:1) at University of Sheffield
January 1, 2018 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Education, Media & Entertainment, Consumer Goods