I’m Marcela Girón Rodas, a creative marketer with a 360° approach to marketing, branding, and digital communication. I hold a Bachelor’s degree in Marketing and bring training in digital business and advertising, which helps me turn ideas into clear, results-driven plans. Across my experience, I’ve led digital strategy, managed multimedia content creation, and supported both social-impact initiatives and commercial operations. I enjoy working end-to-end—from planning and team coordination to copywriting, social media management, and market research—while continuously improving how brands connect with people.

Marc e la d del Rosario Girón Rodas

I’m Marcela Girón Rodas, a creative marketer with a 360° approach to marketing, branding, and digital communication. I hold a Bachelor’s degree in Marketing and bring training in digital business and advertising, which helps me turn ideas into clear, results-driven plans. Across my experience, I’ve led digital strategy, managed multimedia content creation, and supported both social-impact initiatives and commercial operations. I enjoy working end-to-end—from planning and team coordination to copywriting, social media management, and market research—while continuously improving how brands connect with people.

Available to hire

I’m Marcela Girón Rodas, a creative marketer with a 360° approach to marketing, branding, and digital communication. I hold a Bachelor’s degree in Marketing and bring training in digital business and advertising, which helps me turn ideas into clear, results-driven plans.

Across my experience, I’ve led digital strategy, managed multimedia content creation, and supported both social-impact initiatives and commercial operations. I enjoy working end-to-end—from planning and team coordination to copywriting, social media management, and market research—while continuously improving how brands connect with people.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Project Manager (Digital Marketing/Planning)
March 1, 2025 - Present
Planificación de proyectos: definición de objetivos, hitos, prioridades y entregables para mantener el orden y el avance. Coordinación del equipo asignando responsabilidades y dando seguimiento al progreso para asegurar la finalización. Gestión de tiempos y entregables: control de fechas límite, avance y pendientes para cumplir con el objetivo. Supervisión continua del proyecto para detectar problemas, ajustar cuando sea necesario y mantener una calidad final alta.
Marketing Assistant
January 1, 2024 - March 1, 2025
Apoyo en actividades de marketing (asistencia en tareas operativas y de soporte relacionadas con la ejecución y seguimiento de iniciativas).
Account Management (Key Account Management / Customer Follow-up) at Gracisafefero
February 1, 2022 - January 31, 2024
Gestión de cuentas: seguimiento personalizado a clientes estratégicos para sostener relaciones comerciales de largo plazo. Desarrollo de cuentas identificando necesidades de transporte para ampliar servicios, rutas y/o volumen por cuenta. Cotizaciones y elaboración de propuestas comerciales considerando ruta, tipo de carga, equipo requerido y condiciones del servicio. Seguimiento de servicios y monitoreo de operaciones: supervisión de movimientos de carga desde el pickup hasta la entrega para asegurar cumplimiento estricto con los términos acordados.

Education

Bachelor’s Degree in Marketing at Universidad Rafael Landívar
January 1, 2025 - January 1, 2025
Academic Exchange Program at University of Regina - Saskatchewan, Canada
January 11, 2030 - September 1, 2026
Certification in Digital Business & Advertising at Universidad Rafael Landívar
January 11, 2030 - September 1, 2026

Qualifications

Certification in Digital Business & Advertising
January 11, 2030 - September 1, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Transportation & Logistics