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I’m Dinesh Kumar Velu S, a senior product designer with 10 years of experience building and shipping digital products across web, mobile, and Smart TV. I’ve worked directly with founders and engineering leads throughout the full design process—from early discovery and user flows to prototyping, delivery, and QA—often within tight startup constraints where speed and clarity matter most. My work spans OTT streaming, telecom, fintech, and cybersecurity, including leading multi-platform design efforts and designing white-label experiences across partner ecosystems. I also enjoy using AI-assisted workflows to accelerate ideation and prototyping, and I’m comfortable owning design decisions end-to-end while collaborating closely on implementation details.…I’m Dinesh Kumar Velu S, a senior product designer with 10 years of experience building and shipping digital products across web, mobile, and Smart TV. I’ve worked directly with founders and engineering leads throughout the full design process—from early discovery and user flows to prototyping, delivery, and QA—often within tight startup constraints where speed and clarity matter most. My work spans OTT streaming, telecom, fintech, and cybersecurity, including leading multi-platform design efforts and designing white-label experiences across partner ecosystems. I also enjoy using AI-assisted workflows to accelerate ideation and prototyping, and I’m comfortable owning design decisions end-to-end while collaborating closely on implementation details.

Dinesh Kumar Velu S

Product Designer, UX Designer, UI Designer, +2

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I’m Dinesh Kumar Velu S, a senior product designer with 10 years of experience building and shipping digital products across web, mobile, and Smart TV. I’ve worked directly with founders and engineering leads throughout the full design process—from early discovery and user flows to prototyping, delivery, and QA—often within tight startup constraints where speed and clarity matter most. My work spans OTT streaming, telecom, fintech, and cybersecurity, including leading multi-platform design efforts and designing white-label experiences across partner ecosystems. I also enjoy using AI-assisted workflows to accelerate ideation and prototyping, and I’m comfortable owning design decisions end-to-end while collaborating closely on implementation details.…I’m Dinesh Kumar Velu S, a senior product designer with 10 years of experience building and shipping digital products across web, mobile, and Smart TV. I’ve worked directly with founders and engineering leads throughout the full design process—from early discovery and user flows to prototyping, delivery, and QA—often within tight startup constraints where speed and clarity matter most. My work spans OTT streaming, telecom, fintech, and cybersecurity, including leading multi-platform design efforts and designing white-label experiences across partner ecosystems. I also enjoy using AI-assisted workflows to accelerate ideation and prototyping, and I’m comfortable owning design decisions end-to-end while collaborating closely on implementation details.

Available to hire

I’m Dinesh Kumar Velu S, a senior product designer with 10 years of experience building and shipping digital products across web, mobile, and Smart TV. I’ve worked directly with founders and engineering leads throughout the full design process—from early discovery and user flows to prototyping, delivery, and QA—often within tight startup constraints where speed and clarity matter most.

My work spans OTT streaming, telecom, fintech, and cybersecurity, including leading multi-platform design efforts and designing white-label experiences across partner ecosystems. I also enjoy using AI-assisted workflows to accelerate ideation and prototyping, and I’m comfortable owning design decisions end-to-end while collaborating closely on implementation details.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Tamil

Fluent

Work Experience

Senior Product Designer at Cheeni Labs Private Limited

January 1, 2014 - Present

Owned end-to-end product design across multiple production products simultaneously, covering discovery, user flows, delivery, and QA. Worked directly with founders to define product scope, prioritize features, and make product decisions under startup constraints. Maintained shared interaction patterns and component documentation across products to support consistency and faster engineering handoffs. Collaborated with engineering for implementation and QA, including direct HTML/CSS contributions on selected UI work. Used AI-assisted workflows for faster ideation and evaluation during recent client engagements. Mentored a junior designer through research synthesis, design documentation, and cross-functional communication.