Available to hire
I’m a senior brand and graphic designer with 10+ years of experience creating distinctive visual identities and clear visual communication systems—from concept and experimentation through to guidelines, finished artwork, and production. I build brands using logo design, typography, colour, illustration, and layout, then extend the visual language consistently across digital, print, campaigns, and environmental touchpoints.
I also bring strong digital product design capability, designing responsive interfaces in Figma with reusable components and design-system thinking. I enjoy presenting creative directions and explaining my design rationale to clients and stakeholders, then refining based on feedback and ensuring approved work is delivered accurately with attention to prepress, proofing, and production details.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Graphic Designer Construction Company (Logo & Corporate Identity) at Itsen
August 1, 2025 - December 1, 2025Redesigned the logo and corporate identity by defining typography, colour, graphic elements, and layout principles to create a more coherent system across company communications. Extended the identity across catalogues, brochures, marketing collateral, and digital advertising, adapting hierarchy and layout for consistent expression across print and digital. Prepared final artwork and coordinated supplier production by reviewing specifications and proofs and resolving colour, materials, and finishing requirements before final output.
Graphic Designer Construction Company | Sydney, Australia (Logo & Corporate Identity Redesign) at Itsen
August 1, 2025 - December 1, 2025Redesigned the logo and corporate identity, defining typography, colour, graphic elements, and layout principles to create a more coherent system across company communications. Extended the identity across catalogues, brochures, marketing collateral, and digital advertising, adjusting hierarchy and layout for consistent brand expression across print and digital channels. Prepared final artwork and coordinated supplier production with specification/proof review and resolution of colour, material, and finishing requirements before output.
UX/UI Designer & Design Lead at FitCheckIt
August 1, 2025 - September 1, 2025Map four connected product areas into a shared information architecture and wireframes, translating product requirements into clearer user flows and interface structure. Define high-fidelity UI and create illustrations, pictograms, and custom icons within a reusable Figma design system to support consistent visual and interaction behaviour across the product. Refine terminology, item selection, and calendar interactions based on usability findings, while leading scoped design reviews to maintain interface consistency.
Graphic Designer Construction Company | (Logo & Corporate Identity Redesign) at Itsen
August 1, 2025 - December 1, 2025Redesign the logo and corporate identity by defining typography, colour, graphic elements, and layout principles to create a more coherent system across company communications. Extend the identity across catalogues, brochures, marketing collateral, and digital advertising, adapting hierarchy and layout for consistent brand expression across print and digital channels. Prepare final artwork and coordinate supplier production, reviewing specifications and proofs and resolving colour, material, and finishing requirements before final output.
UX/UI Designer & Design Lead at FitCheckIt (AI styling and digital wardrobe app)
August 1, 2025 - September 1, 2025Mapped four connected product areas into a shared information architecture and wireframes, translating product requirements into clearer user flows and interface structure. Defined high-fidelity UI in Figma and created illustrations, pictograms, and custom icons within a reusable design system to support consistent visual and interaction behavior across the product. Refined terminology and item selection and improved calendar interactions based on usability findings, while leading design reviews to maintain consistency across the interface.
Graphic Designer | Brand Designer at Itsen (Construction Company)
August 1, 2025 - December 1, 2025Redesigned the company logo and corporate identity by defining typography, color, graphic elements, and layout principles for a more coherent system across communications. Extended the identity across catalogues, brochures, marketing collateral, and digital advertising while maintaining consistent brand expression across print and digital channels. Prepared final artwork and coordinated supplier production, reviewing specifications and proofs and resolving color, material, and finishing requirements before final output.
UX/UI Designer at GameDay
July 1, 2025 - August 1, 2025Use heuristic evaluation and user feedback to identify search and navigation barriers, then restructure information architecture and flows around team, competition, and match discovery. Redesign key screens within the existing brand, strengthening hierarchy, spacing, and separation of time-sensitive information while preserving visual consistency. Develop high-fidelity UI and reusable Figma components; usability testing informed clearer filter states, labelled icons, stronger onboarding cues, and simplified recent searches.
UX/UI Designer at GameDay (B2C community sports mobile platform)
July 1, 2025 - August 1, 2025Used heuristic evaluation and user feedback to identify search and navigation barriers, then restructured information architecture and discovery flows around teams, competitions, and matches. Redesigned key screens within the existing brand to strengthen hierarchy, spacing, and separation of time-sensitive information while preserving visual consistency. Produced high-fidelity UI with reusable Figma components; usability testing informed clearer filter states, labeled icons, stronger onboarding cues, and simplified recent searches.
Graphic Designer | Illustrator at Mench Cafe
May 1, 2025 - July 1, 2026Develop the identity for a board game café and video game venue by translating a mixed offer into a recognisable visual direction across customer touchpoints. Create a logo based on M and C letterforms, expanding it into a system of typography, colour, composition, and graphic elements that connect physical and digital gaming cues. Produce original illustrations and extend the visual language into environmental graphics, event materials, advertising, and digital media, adjusting hierarchy and scale per application.
Graphic Designer | Illustrator at Mench Cafe (Board Game Café & Video Game Venue)
May 1, 2025 - July 1, 2026Developed a venue identity combining board games, digital gaming, and café culture into one recognizable visual direction across customer touchpoints. Designed the logo using M and C letterforms and expanded it into a system of typography, color, composition, and graphic elements that connect physical and digital gaming cues. Created original illustrations and extended the visual language across environmental graphics, event materials, advertising, and digital media, adapting hierarchy and scale for each context.
Graphic Designer | Illustrator at Matsu Tea
March 1, 2024 - January 1, 2025Build a tea brand identity from initial concept through logo design, establishing typography, colour, illustration style, and art direction as the foundation for packaging and communications. Create original illustrations and apply the visual system across packaging, product labels, posters, and marketing materials, adjusting composition and image scale across physical and digital formats. Prepare final artwork and coordinate production with suppliers, reviewing proofs, colour, materials, and finishing details to maintain fidelity to the approved brand direction.
Graphic Designer | Illustrator at Matsu Tea (Tea Brand)
March 1, 2024 - January 1, 2025Built the identity from concept through logo design, establishing typography, color, illustration style, and art direction as the foundation for packaging and communications. Created original illustrations and applied the visual system across packaging, product labels, posters, and marketing materials, adjusting composition and image scale for physical and digital formats. Prepared final artwork and coordinated production with suppliers, reviewing proofs, color, materials, and finishing details to maintain fidelity to the approved direction.
Senior Graphic Designer | Brand Designer | UX/UI Designer at Koaline
November 1, 2023 - PresentTranslate client briefs and audience needs into concept-led visual directions using typography, hierarchy, composition, color, and imagery. Develop complete identity systems (logo, typography, color, imagery, layout) and document usage in brand guidelines, extending them across digital and physical touchpoints. Create original illustrations and custom graphic elements when a more distinctive visual language is needed. Present concepts and design rationale, incorporate feedback, and coordinate approvals. Carry approved work through finished artwork, prepress, proofing, and production, liaising with printers and suppliers for specifications, color, materials, and finishing. Design responsive UI in Figma by defining layouts, interface states, and reusable components that extend established brand systems across breakpoints.
Member at IGDS (International Council of Design association)
January 1, 2016 - PresentSenior Graphic Designer | Brand Designer | Illustrator at Granigah
January 1, 2016 - March 1, 2023Developed brand identities and visual communication systems from research, sketching, and experimentation through logo, typography, color, imagery, guidelines, and organized assets. Produced original illustration (including hand-drawn work), custom typography, and letterforms to create distinctive visual languages across client contexts. Extended brand systems across advertising, packaging, publications, exhibitions, environmental graphics, and digital communications, coordinating finished artwork, prepress, and production delivery.
Education
Master of Art (M.A), Graphic Design at University of Art
September 1, 2009 - September 1, 2012Graphic Design at Canberra Institute of Technology (CIT)
June 1, 2023 - January 1, 2024UX/UI Design Transform at Academy Xi
September 1, 2024 - December 1, 2025Core Skills Program at McKinsey Academy
September 1, 2024 - December 1, 2025Master of Art (M.A), Graphic Design at University of Art
September 1, 2009 - September 1, 2012 at Canberra Institute of Technology (CIT)
June 1, 2023 - January 1, 2024UX/UI Design Transform at Academy Xi
September 1, 2024 - December 1, 2025Core Skills Program at McKinsey Academy
September 1, 2024 - December 1, 2025Master of Art (M.A), Graphic Design at University of Art
September 1, 2009 - September 1, 2012Graphic Design at Canberra Institute of Technology (CIT)
June 1, 2023 - January 1, 2024UX/UI Design Transform at Academy Xi
September 1, 2024 - December 1, 2025Core Skills Program at McKinsey Academy
September 1, 2024 - December 1, 2025Master of Art (M.A), Graphic Design at University of Art
September 1, 2009 - September 1, 2012Graphic Design at Canberra Institute of Technology (CIT)
June 1, 2023 - January 1, 2024UX/UI Design Transform at Academy Xi
September 1, 2024 - December 1, 2025Core Skills Program at McKinsey Academy
September 1, 2024 - December 1, 2025Master of Art (M.A), Graphic Design at University of Art
September 1, 2009 - September 1, 2012Graphic Design at Canberra Institute of Technology (CIT)
June 1, 2023 - January 1, 2024UX/UI Design Transform at Academy Xi
September 1, 2024 - December 1, 2025Core Skills Program at McKinsey Academy
September 1, 2024 - December 1, 2025Qualifications
Member, IGDS | In association with the International Council of Design (ICoD)
January 1, 2016 - September 1, 2026Member, IGDS (in association with the International Council of Design - ICoD)
January 1, 2016 - September 1, 2026Member, IGDS (International Council of Design association)
January 1, 2016 - September 1, 2026Member, IGDS (in association with the International Council of Design - ICoD)
January 1, 2016 - September 1, 2026Industry Experience
Education, Media & Entertainment, Gaming, Professional Services, Retail, Real Estate & Construction, Consumer Goods, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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