I’m Edvige Arpaia, a motivated and creative communications professional based in Milan, where I combine strong writing, content strategy, and multichannel planning to help brands grow. I enjoy taking ownership of editorial calendars, coordinating production with designers and external partners, and turning ideas into effective campaigns across social, web, and email. Over the past few years, I’ve managed both PR and digital communications activities—ranging from event and influencer coordination to performance-focused advertising and KPI reporting. I’m currently building on my expertise as a Digital Strategist, working on website backend management, e-commerce and customer database support, and campaign execution with a clear focus on targeting, conversions, and continuous optimization.…I’m Edvige Arpaia, a motivated and creative communications professional based in Milan, where I combine strong writing, content strategy, and multichannel planning to help brands grow. I enjoy taking ownership of editorial calendars, coordinating production with designers and external partners, and turning ideas into effective campaigns across social, web, and email. Over the past few years, I’ve managed both PR and digital communications activities—ranging from event and influencer coordination to performance-focused advertising and KPI reporting. I’m currently building on my expertise as a Digital Strategist, working on website backend management, e-commerce and customer database support, and campaign execution with a clear focus on targeting, conversions, and continuous optimization.WWWW…