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I’m Mahwish Yusuf, a psychology graduate and research-driven copywriter who enjoys turning audience behaviour into clear, persuasive marketing content. With agency experience planning, editing, proof-reading and writing social media content for multiple client accounts, I tailor tone and messaging to match each brand while keeping everything accurate, on-brief, and deadline-ready.…

Mahwish Yusuf

Copywriter, Writer, Content Producer, +3

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I’m Mahwish Yusuf, a psychology graduate and research-driven copywriter who enjoys turning audience behaviour into clear, persuasive marketing content. With agency experience planning, editing, proof-reading and writing social media content for multiple client accounts, I tailor tone and messaging to match each brand while keeping everything accurate, on-brief, and deadline-ready.…

Available to hire

I’m Mahwish Yusuf, a psychology graduate and research-driven copywriter who enjoys turning audience behaviour into clear, persuasive marketing content. With agency experience planning, editing, proof-reading and writing social media content for multiple client accounts, I tailor tone and messaging to match each brand while keeping everything accurate, on-brief, and deadline-ready.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Work Experience

Freelance Content Writer at Self-employed

May 1, 2025 - June 30, 2026

Provided ongoing freelance content writing services while continuing final-year studies. Maintained client work alongside coursework by managing deadlines, communicating effectively with clients, and adapting content to different needs and brand tones.

Copywriter / Content Writer at Workaholics 24/7

October 1, 2024 - April 30, 2025

Wrote and planned social media content across Facebook, Instagram, Twitter, and LinkedIn for around 6 client accounts, adapting tone and messaging to match each brand. Led strategic content planning by mapping posts to campaign goals and creating posting schedules. Proofread and edited copy to meet individual client briefs and brand guidelines before publication. Coordinated with the design team and clients to ensure messaging aligned with visuals and delivered content on deadline.