Senior Social Media Manager at Digital Marketing Agency Lagos, Nigeria

Increased Instagram engagement by 230% using data-driven content strategies, A/B testing, and audience segmentation for 8+ B2B and B2C clients. Grew a TikTok account from 0 to 20K followers in 6 months through trend analysis, storytelling, and algorithm optimization, driving 9K+ website clicks. Managed 12+ monthly content calendars across multiple platforms, coordinating with design, copywriting, and sales teams to ensure brand consistency. Executed 20+ influencer campaigns with an 18% average ROI improvement and negotiated partnerships with micro and macro influencers in fashion, tech, and lifestyle. Optimized paid ads across Meta platforms, reducing ad costs by 40% while maintaining conversion quality through continuous campaign refinement.

Senior Social Media Manager at Digital Marketing Agency (Lagos, Nigeria)

Increased Instagram engagement by 230% using data-driven content strategy, A/B testing, and audience segmentation for 8+ B2B and B2C clients. Grew a TikTok account from 0 to 20K followers in 6 months through trend analysis, storytelling, and algorithm optimization, driving 9K+ website clicks. Managed 12+ monthly content calendars across multiple platforms and coordinated with design, copywriting, and sales teams to maintain brand consistency. Executed 20+ influencer campaigns with an 18% average ROI improvement, negotiating partnerships with micro and macro influencers across fashion, tech, and lifestyle. Optimized paid ads across Meta platforms to reduce ad costs by 40% while maintaining conversion quality through continuous campaign refinement. Built organic communities of 200K+ across social channels using strategic engagement, moderation, and relationship building.

Increased website traffic by 60% through strategic content marketing and social referral optimization across Instagram, Facebook, and Pinterest. Improved conversion rates by 35% using audience research, targeted copywriting, and behavioral analytics. Created 150+ pieces of original monthly content (graphics, video reels, carousel posts, and long-form captions) using Canva, CapCut, and Adobe Express. Managed community engagement across 5 social platforms with a 98% response rate—resolving customer inquiries and building brand loyalty.