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I’m a bilingual, highly organised social content creator based in London, with strong experience across social media management, media planning, and marketing strategy. I love turning sport, lifestyle, and brand storytelling into scroll-stopping short-form content—whether that’s planning editorial calendars, coordinating shoots, or staying ahead of the latest TikTok and Instagram trends. Across roles spanning Visa, Omnicom Production/Visa, and creative UGC work, I’ve built a track record of ideating, editing, and publishing content that performs while staying aligned with brand, sponsorship, and legal requirements. I’m also the founder of Kat’s Fur Boutique, where I use organic social growth and paid advertising know-how to drive customer engagement and acquisition.…I’m a bilingual, highly organised social content creator based in London, with strong experience across social media management, media planning, and marketing strategy. I love turning sport, lifestyle, and brand storytelling into scroll-stopping short-form content—whether that’s planning editorial calendars, coordinating shoots, or staying ahead of the latest TikTok and Instagram trends. Across roles spanning Visa, Omnicom Production/Visa, and creative UGC work, I’ve built a track record of ideating, editing, and publishing content that performs while staying aligned with brand, sponsorship, and legal requirements. I’m also the founder of Kat’s Fur Boutique, where I use organic social growth and paid advertising know-how to drive customer engagement and acquisition.

Katerina Spiridonova

Social Media Manager, Content Producer, Content Creator, +2

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I’m a bilingual, highly organised social content creator based in London, with strong experience across social media management, media planning, and marketing strategy. I love turning sport, lifestyle, and brand storytelling into scroll-stopping short-form content—whether that’s planning editorial calendars, coordinating shoots, or staying ahead of the latest TikTok and Instagram trends. Across roles spanning Visa, Omnicom Production/Visa, and creative UGC work, I’ve built a track record of ideating, editing, and publishing content that performs while staying aligned with brand, sponsorship, and legal requirements. I’m also the founder of Kat’s Fur Boutique, where I use organic social growth and paid advertising know-how to drive customer engagement and acquisition.…I’m a bilingual, highly organised social content creator based in London, with strong experience across social media management, media planning, and marketing strategy. I love turning sport, lifestyle, and brand storytelling into scroll-stopping short-form content—whether that’s planning editorial calendars, coordinating shoots, or staying ahead of the latest TikTok and Instagram trends. Across roles spanning Visa, Omnicom Production/Visa, and creative UGC work, I’ve built a track record of ideating, editing, and publishing content that performs while staying aligned with brand, sponsorship, and legal requirements. I’m also the founder of Kat’s Fur Boutique, where I use organic social growth and paid advertising know-how to drive customer engagement and acquisition.

Available to hire

I’m a bilingual, highly organised social content creator based in London, with strong experience across social media management, media planning, and marketing strategy. I love turning sport, lifestyle, and brand storytelling into scroll-stopping short-form content—whether that’s planning editorial calendars, coordinating shoots, or staying ahead of the latest TikTok and Instagram trends.

Across roles spanning Visa, Omnicom Production/Visa, and creative UGC work, I’ve built a track record of ideating, editing, and publishing content that performs while staying aligned with brand, sponsorship, and legal requirements. I’m also the founder of Kat’s Fur Boutique, where I use organic social growth and paid advertising know-how to drive customer engagement and acquisition.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Content Creator at Omnicom Production/Visa

November 1, 2025 - Present

Planned and curated social content for global sporting events including the Winter Olympics 2026, FIFA Women’s Champions Cup, and F1. Ideated, created, and published original trending short-form video for Visa (Instagram + TikTok), optimized edits for platform performance, and reviewed campaign metrics to inform future strategy. Coordinated and delivered creative with cross-functional teams (Social, Brand, Sponsorships, Legal) and owned editorial calendars. Captured content at industry events and supported video campaigns including talent collaboration and shoot coordination (e.g., F1 Academy).

UGC Content Creator

January 1, 2025 - Present

Created and curated photography and video content for clients across lifestyle, beauty, skincare, haircare, and home. Wrote scripts and delivered brand storytelling through content concepts, filming, and editing. Produced both organic and advertising-ready assets while staying current with social media trends and platform best practices, collaborating with social media managers to meet channel content needs.

Account Planner - TikTok at TikTok

January 1, 2021 - January 1, 2023

Managed large-scale multi-market media plans with high revenue budgets, ensuring meticulous attention to detail and delivery against deadlines and KPIs in a hyper-growth environment. Worked primarily with tech clients including Samsung, developing global media plans with measurable deliverables. Collaborated cross-functionally with sales, client solutions, ad-operations, influencer, creative strategy, finance, and legal teams, and supported RFI responses. Handled legal/admin processes (framework agreements, NDAs, insertion orders) and used internal CRM and ad platforms (e.g., Google Ad Manager) to track requests and timelines. Trained new account planners and sales teams on TikTok processes and media planning and sourced influencers using databases and industry knowledge.

Campaign Planner at Auto Trader

September 1, 2018 - December 1, 2020

Delivered direct and automotive manufacturer marketing campaigns for clients including Mercedes-Benz, Nissan, Renault, and Mazda. Devised B2B integrated marketing campaigns to acquire and retain customers. Wrote, edited, and proofread promotional copy, analysed campaign data, and optimized performance to improve ROI. Managed campaign trafficking, tag QA, and measurement using Google Ad Manager/Google Analytics where applicable. Coordinated with finance on billing queries and supported client and stakeholder relationship building.

Founder at Kat’s Fur Boutique

September 1, 2017 - Present

Ran a direct-to-consumer female fashion business using social media for customer engagement and acquisition. Built and maintained a strong social following (120k TikTok, 30k Instagram) with high engagement and weekly video views. Planned and published trend-led content, developed marketing ideas to grow brand awareness, and handled customer queries, finance, and order tracking. Worked with both organic marketing and paid advertising approaches to support growth.

Sales Assistant at Next

January 1, 2013 - January 1, 2018

Provided excellent customer service by resolving queries and complaints professionally, maintaining store presentation standards, and ensuring visual merchandising met company guidelines. Managed transactions and returns at the checkout, collaborated with team members to keep the sales floor organised, and maintained product/service knowledge to support effective customer help.