I’m Beatrice Intoni, a marketing and brand professional based in Vigevano, with a strong mix of strategic thinking, data analysis, and communication skills. I enjoy turning insights into clear positioning and practical action—whether it’s building a strategic marketing plan, improving brand presence in retail and digital environments, or supporting successful product launches. My background combines brand management and category development with hands-on campaign support and performance reporting (GA4, merchandising/store analytics, and tools like Tableau and Excel). I’ve also worked on influencer marketing operations and coordinated advertising campaigns, always aiming to connect customer needs with measurable results—growing brands through creative concepts, accurate data, and teamwork across functions.

I’m Beatrice Intoni, a marketing and brand professional based in Vigevano, with a strong mix of strategic thinking, data analysis, and communication skills. I enjoy turning insights into clear positioning and practical action—whether it’s building a strategic marketing plan, improving brand presence in retail and digital environments, or supporting successful product launches. My background combines brand management and category development with hands-on campaign support and performance reporting (GA4, merchandising/store analytics, and tools like Tableau and Excel). I’ve also worked on influencer marketing operations and coordinated advertising campaigns, always aiming to connect customer needs with measurable results—growing brands through creative concepts, accurate data, and teamwork across functions.

Available to hire

I’m Beatrice Intoni, a marketing and brand professional based in Vigevano, with a strong mix of strategic thinking, data analysis, and communication skills. I enjoy turning insights into clear positioning and practical action—whether it’s building a strategic marketing plan, improving brand presence in retail and digital environments, or supporting successful product launches.

My background combines brand management and category development with hands-on campaign support and performance reporting (GA4, merchandising/store analytics, and tools like Tableau and Excel). I’ve also worked on influencer marketing operations and coordinated advertising campaigns, always aiming to connect customer needs with measurable results—growing brands through creative concepts, accurate data, and teamwork across functions.

See more

Language

Italian
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced

Work Experience

Brand Positioning & Consumer Insights Intern (Anti-age skincare franchises - L’Oréal Group) at L’Oréal Groupe
February 9, 2026 - August 7, 2026
Supported brand positioning and consumer insight strategies for anti-age skincare franchises in France. Contributed to product launches and marketing activations. Analyzed sell-in/sell-out performance and supported development of POS materials and promotional plans with cross-functional teams.
Influencer Marketing Operations Intern at Open Influence
November 20, 2025 - January 28, 2026
Provided operational support for influencer marketing campaigns, from writing briefs to coordinating activities. Monitored campaign performance and supported post-campaign reporting, including evaluation of initiative effectiveness.
Market and Consumer Analysis (NielsenIQ) at Nes tlé
March 17, 2025 - April 11, 2025
Supported brand strategies through market and consumer analysis using NielsenIQ. Contributed to the launch of new products and monitored campaign performance. Developed promotional strategies and defined merchandising materials aligned with the Buon i P izz a brand identity.
Data Entry and Sales Operations Assistant (Atlas Salesforce / AdBook) at Con dé Nast 2
September 2, 2024 - December 31, 2024
Managed sales data in Atlas Salesforce and uploaded it to AdBook. Collaborated with Sales and Finance teams to ensure information was correctly catalogued. Helped identify and resolve issues across campaign processes.
Advertising Operations / Account & Influencer Marketing Intern (supporting account manager) at Awing Global
March 4, 2024 - August 30, 2024
Supported the Account Manager in launching and managing advertising campaigns, monitoring and optimizing performance. Conducted data analysis and prepared reports using Excel, Tableau, and Similarweb.

Education

Master’s degree in Marketing, Consumption and Communication (specializing in Brand Management) at IU LM, International University of Languages and Media - Milan
September 1, 2022 - November 1, 2024
Bachelor’s degree in Communication, Innovation, Multimedia at Pa via University
September 1, 2019 - July 1, 2022
High school diploma (Languages) at Angelo Omodeo High School - Mortara
September 1, 2014 - July 1, 2019

Qualifications

GA4 (Google Analytics 4) / Google training (as stated)
September 1, 2023 - September 1, 2026
In tela (as stated) - Facebook/ads and marketing-related training (as stated)
September 1, 2023 - September 1, 2026
Digital Marketing Fundamentals (Google Digital Training) - as stated
September 1, 2023 - September 1, 2026
Google Digital Training - Aid a Data Base Fundamentals (as stated)
April 1, 2023 - September 1, 2026
Inside LVMH Certificate
October 1, 2023 - September 1, 2026
Advanced Excel Course
February 1, 2024 - September 1, 2026
Learn n (Pivot tables, Dynamic Arrays, Power Query, Dashboards, etc.) - as stated
February 1, 2024 - September 1, 2026

Industry Experience

Consumer Goods, Education, Financial Services, Retail, Media & Entertainment, Professional Services, Other