Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Matteo Guerrini, an executive business leader specializing in digital transformation, media strategy, and marketing communications. With over 15 years of experience across global brands, I help turn marketing ecosystems and omnichannel communication into measurable strategic assets—balancing brand equity with the rigor of performance marketing and P&L accountability. I advise C-suite executives on growth roadmaps, restructure and scale marketing organizations with clear KPI frameworks, and lead media and e-commerce strategies across international markets (EMEA, US, Asia, LATAM). I’m also deeply involved in shaping digital capability through teaching digital marketing and omnichannel strategy to international master’s programs, while driving real-world outcomes in D2C and marketplace growth through attribution and customer journey optimization.…I’m Matteo Guerrini, an executive business leader specializing in digital transformation, media strategy, and marketing communications. With over 15 years of experience across global brands, I help turn marketing ecosystems and omnichannel communication into measurable strategic assets—balancing brand equity with the rigor of performance marketing and P&L accountability. I advise C-suite executives on growth roadmaps, restructure and scale marketing organizations with clear KPI frameworks, and lead media and e-commerce strategies across international markets (EMEA, US, Asia, LATAM). I’m also deeply involved in shaping digital capability through teaching digital marketing and omnichannel strategy to international master’s programs, while driving real-world outcomes in D2C and marketplace growth through attribution and customer journey optimization.

Matteo Guerrini

Fractional CMO, Marketing Consultant, Digital Marketer, +2





I’m Matteo Guerrini, an executive business leader specializing in digital transformation, media strategy, and marketing communications. With over 15 years of experience across global brands, I help turn marketing ecosystems and omnichannel communication into measurable strategic assets—balancing brand equity with the rigor of performance marketing and P&L accountability. I advise C-suite executives on growth roadmaps, restructure and scale marketing organizations with clear KPI frameworks, and lead media and e-commerce strategies across international markets (EMEA, US, Asia, LATAM). I’m also deeply involved in shaping digital capability through teaching digital marketing and omnichannel strategy to international master’s programs, while driving real-world outcomes in D2C and marketplace growth through attribution and customer journey optimization.…I’m Matteo Guerrini, an executive business leader specializing in digital transformation, media strategy, and marketing communications. With over 15 years of experience across global brands, I help turn marketing ecosystems and omnichannel communication into measurable strategic assets—balancing brand equity with the rigor of performance marketing and P&L accountability. I advise C-suite executives on growth roadmaps, restructure and scale marketing organizations with clear KPI frameworks, and lead media and e-commerce strategies across international markets (EMEA, US, Asia, LATAM). I’m also deeply involved in shaping digital capability through teaching digital marketing and omnichannel strategy to international master’s programs, while driving real-world outcomes in D2C and marketplace growth through attribution and customer journey optimization.

Available to hire

I’m Matteo Guerrini, an executive business leader specializing in digital transformation, media strategy, and marketing communications. With over 15 years of experience across global brands, I help turn marketing ecosystems and omnichannel communication into measurable strategic assets—balancing brand equity with the rigor of performance marketing and P&L accountability.

I advise C-suite executives on growth roadmaps, restructure and scale marketing organizations with clear KPI frameworks, and lead media and e-commerce strategies across international markets (EMEA, US, Asia, LATAM). I’m also deeply involved in shaping digital capability through teaching digital marketing and omnichannel strategy to international master’s programs, while driving real-world outcomes in D2C and marketplace growth through attribution and customer journey optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

School Of Management Lum Jean Monnet Professor of Digital Marketing & E-Commerce at School Of Management Lum Jean Monnet

January 1, 2019 - Present

Lectures on digital marketing and omnichannel strategy for international master programs, with a focus on digital business and performance media.

Digital Marketing, Media & Communication Senior Consultant (Strategic Advisor)

January 1, 2019 - Present

Strategic advisor to C-suite executives and business owners, defining high-level roadmaps for global expansion. Architected integrated communication strategies that harmonize brand positioning with performance-driven logic across touchpoints. Served as interim manager for marketing department restructures, establishing KPI frameworks and selecting global agency partners; works across fashion, luxury, beauty and other industries.

Head of Digital at Moschino SPA (Aeffe Group)

September 1, 2017 - December 31, 2018

Led Moschino’s global digital strategy and supported the CMO in deploying comprehensive marketing plans. Managed integration of digital marketing with CRM and e-commerce to increase revenue, engagement, and loyalty. Supervised digital marketing plans across key markets (USA, UK, ITA, UAE, China, Russia) to improve ROI and brand awareness.

Global Digital Marketing and Social Media Manager at ILLVA Saronno SPA

January 1, 2016 - August 31, 2017

Architected global digital structures for flagship brands (Disaronno, Tia Maria) and coordinated multiple digital agencies to execute online delivery. Built quarterly strategic reporting for senior management and the Board. Guided global ad campaign and influencer strategy execution, doubling digital spend over 18 months through data-driven insights.

Digital Marketing Specialist at Hyundai Motor Company Italy

January 1, 2014 - January 31, 2016

Owned channel governance for Italy, coordinating a network of 3+ web, social, and media agencies. Developed annual strategic digital plans and delivered performance analysis for senior management. Deployed integrated communication across PR and CRM to drive double-digit growth in website traffic and social visibility.

Marketing Specialist at Cogest Retail (part of Cushman & Wakefield)

September 1, 2010 - December 31, 2013

Supervised 10+ agencies and partners on annual omnichannel marketing plans, from definition to reporting. Led digital project development for 20+ shopping centers, increasing digital traffic and engagement.