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I’m Anna Zuin, a marketing professional based in Milan with a strong background in luxury fashion and beauty, focused on driving growth through market analysis, customer engagement strategy, and omnichannel activation. I enjoy turning insights into clear, actionable recommendations that help brands improve both traffic and conversions across EMEA markets. I’ve worked on CRM and retail performance analysis, supported marketing communications for new products, and helped shape digital and social media strategies across different regions. Alongside my consulting and marketing work, I also bring event coordination experience from cultural exhibition settings, where I supported smooth operations and high-quality visitor engagement.…I’m Anna Zuin, a marketing professional based in Milan with a strong background in luxury fashion and beauty, focused on driving growth through market analysis, customer engagement strategy, and omnichannel activation. I enjoy turning insights into clear, actionable recommendations that help brands improve both traffic and conversions across EMEA markets. I’ve worked on CRM and retail performance analysis, supported marketing communications for new products, and helped shape digital and social media strategies across different regions. Alongside my consulting and marketing work, I also bring event coordination experience from cultural exhibition settings, where I supported smooth operations and high-quality visitor engagement.

Anna Zu in

Marketing Strategist, Marketing Consultant, Digital Marketer, +1

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I’m Anna Zuin, a marketing professional based in Milan with a strong background in luxury fashion and beauty, focused on driving growth through market analysis, customer engagement strategy, and omnichannel activation. I enjoy turning insights into clear, actionable recommendations that help brands improve both traffic and conversions across EMEA markets. I’ve worked on CRM and retail performance analysis, supported marketing communications for new products, and helped shape digital and social media strategies across different regions. Alongside my consulting and marketing work, I also bring event coordination experience from cultural exhibition settings, where I supported smooth operations and high-quality visitor engagement.…I’m Anna Zuin, a marketing professional based in Milan with a strong background in luxury fashion and beauty, focused on driving growth through market analysis, customer engagement strategy, and omnichannel activation. I enjoy turning insights into clear, actionable recommendations that help brands improve both traffic and conversions across EMEA markets. I’ve worked on CRM and retail performance analysis, supported marketing communications for new products, and helped shape digital and social media strategies across different regions. Alongside my consulting and marketing work, I also bring event coordination experience from cultural exhibition settings, where I supported smooth operations and high-quality visitor engagement.

Available to hire

I’m Anna Zuin, a marketing professional based in Milan with a strong background in luxury fashion and beauty, focused on driving growth through market analysis, customer engagement strategy, and omnichannel activation. I enjoy turning insights into clear, actionable recommendations that help brands improve both traffic and conversions across EMEA markets.

I’ve worked on CRM and retail performance analysis, supported marketing communications for new products, and helped shape digital and social media strategies across different regions. Alongside my consulting and marketing work, I also bring event coordination experience from cultural exhibition settings, where I supported smooth operations and high-quality visitor engagement.

Skills

Experience Level

CRM

Expert

Microsoft Excel

Expert

Microsoft Office

Expert

Intermediate

Email Marketing

Intermediate

SEO Copywriting

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Go-to-Market & E-tailing Marketing Support (Omnichannel Trade Marketing) at Puig (Hermès Parfums et Beauté brands)

January 1, 2025 - Present

Supported go-to-market execution for luxury fragrance and beauty brands (Hermès, Rabanne, Jean Paul Gaultier, Carolina Herrera), ensuring consistency between brand strategy and retail activation. Coordinated cross-functional projects involving brand, sales, e-commerce, agencies, and suppliers to deliver omnichannel trade marketing initiatives. Managed end-to-end approval workflows for marketing assets aligned with global brand guidelines and project timelines, and monitored campaign performance through reporting, presentations, and actionable insights.

Project Consultant - Marketing & CRM Customer Engagements at Ferragamo

January 1, 2024 - January 1, 2025

Contributed to customer engagement and growth initiatives across the EMEA market by conducting market and competitive analysis, analyzing CRM and retail performance, and developing strategic recommendations to improve traffic and conversion. Proposed niche marketing initiatives for targeted channels and supported structured planning to align engagement efforts with measurable outcomes.

Exhibition Assistant - Junior Manager (Internship/Support Role) at Biennale Services - Exhibition Care

January 1, 2023 - December 31, 2023

Assisted the organization of collateral events for the Venice Art Biennale 2023 across Palazzo Cavalli-Franchetti and Palazzo Lorenzan. Coordinated high-profile cultural events (exhibitions, conferences, vernissages, and openings) and managed daily visitor operations for approximately 1,500 guests. Supported exhibition logistics including staffing, space setup, and ticketing processes, while coordinating with internal teams to ensure punctual, smooth visitor experiences.

Events and Exhibitions Assistant at COOP CULTURE

January 1, 2021 - December 31, 2021

Planned and coordinated events and exhibitions across two venues, ensuring seamless execution and strong visitor engagement. Supported full-cycle event organization for conferences, workshops, exhibitions, and corporate meetings, hosting approximately 150 guests per event. Coordinated cross-functional teams (curators, suppliers, and technical staff) to ensure timely setup and logistic efficiency, including staff coordination, space setup, and ticketing processes.

Education

Master of Fashion, Experience & Design Management (Go-to-Market in Fashion and Global Landscape Marketing, Digital Strategy, CRM, Client Experience, Retail Management, Visual & Product Merchandising) at SDA Bocconi

January 11, 2030 - September 1, 2026

Master’s Degree in Economics and Management of Arts at Università Ca' Foscari Venezia

January 11, 2030 - October 1, 2023

Bachelor’s Degree in Economics, Philosophy and International Studies (PPE) at Università Ca' Foscari Venezia

January 11, 2030 - October 1, 2023