Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Giulio Casonato, an e-commerce & marketplace specialist based in Milan, focused on growing international brands on Amazon and online marketplaces. I combine channel strategy with hands-on execution—managing sell-out, sell-in and revenue, and running full-funnel advertising using Amazon Ads (SP/SB/SD) and DSP, plus strong performance analysis to turn data into practical commercial decisions.…I’m Giulio Casonato, an e-commerce & marketplace specialist based in Milan, focused on growing international brands on Amazon and online marketplaces. I combine channel strategy with hands-on execution—managing sell-out, sell-in and revenue, and running full-funnel advertising using Amazon Ads (SP/SB/SD) and DSP, plus strong performance analysis to turn data into practical commercial decisions.

Giulio Casonato

Marketing Analyst, Marketing Consultant, Digital Marketer, +4





I’m Giulio Casonato, an e-commerce & marketplace specialist based in Milan, focused on growing international brands on Amazon and online marketplaces. I combine channel strategy with hands-on execution—managing sell-out, sell-in and revenue, and running full-funnel advertising using Amazon Ads (SP/SB/SD) and DSP, plus strong performance analysis to turn data into practical commercial decisions.…I’m Giulio Casonato, an e-commerce & marketplace specialist based in Milan, focused on growing international brands on Amazon and online marketplaces. I combine channel strategy with hands-on execution—managing sell-out, sell-in and revenue, and running full-funnel advertising using Amazon Ads (SP/SB/SD) and DSP, plus strong performance analysis to turn data into practical commercial decisions.

Available to hire

I’m Giulio Casonato, an e-commerce & marketplace specialist based in Milan, focused on growing international brands on Amazon and online marketplaces. I combine channel strategy with hands-on execution—managing sell-out, sell-in and revenue, and running full-funnel advertising using Amazon Ads (SP/SB/SD) and DSP, plus strong performance analysis to turn data into practical commercial decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

Italian

Fluent

English

Advanced

Work Experience

E-commerce & Marketplace Specialist at Witailer

February 1, 2026 - Present

Gestione della crescita su Amazon di un portfolio di 13 brand internazionali in oltre 10 settori, con responsabilità su sell-out, sell-in e fatturato. Definizione e ottimizzazione della strategia di canale full-funnel su Amazon (Ads e DSP), con attività di prospecting e remarketing on e off-Amazon. Coordinamento cross-funzionale tra advertising, retail e inventory management per massimizzare disponibilità prodotto, visibilità (SEO organico) e performance nei picchi stagionali. Analisi avanzata dei dati tramite Amazon Marketing Cloud (AMC) e tool proprietari, con report e dashboard a supporto delle decisioni commerciali. Ottimizzazione campagne Sponsored Products, Sponsored Brands e Sponsored Display via Amazon Ads e Skai (ex Kenshoo), con focus su efficienza di budget e ritorno.

Strategy & E-commerce Specialist at Startup Consultant

March 1, 2024 - February 1, 2026

Supporto a lanci di nuovi prodotti tramite strategie go-to-market e attività di validazione (mockup e campagne per raccolta dati su traction e buyer personas). Pianificazione, gestione e ottimizzazione di campagne Meta e Google Ads orientate a lead generation e vendite online. Analisi delle performance e sviluppo di report strategici per l’ottimizzazione continua di marketing e acquisizione.

Junior Media Planner — Retail & Trade at Carrefour

March 1, 2023 - March 1, 2024

Sviluppo di strategie media full-funnel (online e offline) a supporto degli obiettivi di business retail, in collaborazione con team specializzati e agenzia media. Pianificazione, gestione e ottimizzazione del budget annuale con allocazione efficace delle risorse. Coordinamento cross-funzionale con team marketing, rete commerciale e sviluppo vendite per garantire allineamento strategico ed efficacia operativa. Analisi di report e KPI per awareness, consideration e conversion, con pianificazione multicanale (display, search, DEM, programmatic, OOH/DOOH, radio, CTV).