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I’m Ali Khelil, a performance-driven digital marketer with six years of experience managing paid media and creative strategy across B2C and e-commerce. I’ve led channel strategy, audience targeting, budgeting, and cross-channel measurement in fast-paced environments, with a strong focus on building efficient funnels and improving conversion quality. I’m especially hands-on with Meta and TikTok advertising, including weekly UGC video rotation approaches that help brands scale with relevance. Recently, I supported a DTC brand to achieve 2.54x ROAS and a strict $27.02 CPA, and I’ve also rebuilt paid media funnels to drive a 319% revenue uplift. I enjoy working independently on remote contracts and aligning data, stakeholders, and execution to deliver clear, verifiable results.…I’m Ali Khelil, a performance-driven digital marketer with six years of experience managing paid media and creative strategy across B2C and e-commerce. I’ve led channel strategy, audience targeting, budgeting, and cross-channel measurement in fast-paced environments, with a strong focus on building efficient funnels and improving conversion quality. I’m especially hands-on with Meta and TikTok advertising, including weekly UGC video rotation approaches that help brands scale with relevance. Recently, I supported a DTC brand to achieve 2.54x ROAS and a strict $27.02 CPA, and I’ve also rebuilt paid media funnels to drive a 319% revenue uplift. I enjoy working independently on remote contracts and aligning data, stakeholders, and execution to deliver clear, verifiable results.

Ali Khelil

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I’m Ali Khelil, a performance-driven digital marketer with six years of experience managing paid media and creative strategy across B2C and e-commerce. I’ve led channel strategy, audience targeting, budgeting, and cross-channel measurement in fast-paced environments, with a strong focus on building efficient funnels and improving conversion quality. I’m especially hands-on with Meta and TikTok advertising, including weekly UGC video rotation approaches that help brands scale with relevance. Recently, I supported a DTC brand to achieve 2.54x ROAS and a strict $27.02 CPA, and I’ve also rebuilt paid media funnels to drive a 319% revenue uplift. I enjoy working independently on remote contracts and aligning data, stakeholders, and execution to deliver clear, verifiable results.…I’m Ali Khelil, a performance-driven digital marketer with six years of experience managing paid media and creative strategy across B2C and e-commerce. I’ve led channel strategy, audience targeting, budgeting, and cross-channel measurement in fast-paced environments, with a strong focus on building efficient funnels and improving conversion quality. I’m especially hands-on with Meta and TikTok advertising, including weekly UGC video rotation approaches that help brands scale with relevance. Recently, I supported a DTC brand to achieve 2.54x ROAS and a strict $27.02 CPA, and I’ve also rebuilt paid media funnels to drive a 319% revenue uplift. I enjoy working independently on remote contracts and aligning data, stakeholders, and execution to deliver clear, verifiable results.

Available to hire

I’m Ali Khelil, a performance-driven digital marketer with six years of experience managing paid media and creative strategy across B2C and e-commerce. I’ve led channel strategy, audience targeting, budgeting, and cross-channel measurement in fast-paced environments, with a strong focus on building efficient funnels and improving conversion quality.

I’m especially hands-on with Meta and TikTok advertising, including weekly UGC video rotation approaches that help brands scale with relevance. Recently, I supported a DTC brand to achieve 2.54x ROAS and a strict $27.02 CPA, and I’ve also rebuilt paid media funnels to drive a 319% revenue uplift. I enjoy working independently on remote contracts and aligning data, stakeholders, and execution to deliver clear, verifiable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Account Director (Media Planning Contract) / Media Planning Account Director at WPP Media (Google account)

March 1, 2026 - June 1, 2026

Owned channel strategy and planning standards for large-scale Google campaigns across EMEA markets, integrating performance across DV360, CM360, and the wider Google stack alongside Meta, LinkedIn, Reddit, and Demand Gen. Led performance verification and reporting frameworks across multiple account groupings, recommending channel allocations adopted across EMEA. Collaborated with planning and activation teams to align channel selection, resolve data discrepancies, and support campaign delivery—informing budget and audience decisions. Translated multi-platform data into clear strategic recommendations for senior stakeholders using Looker Studio for visibility and reporting accuracy.

Digital Marketing Lead (EMT Health care)

September 1, 2025 - February 1, 2026

Directed multi-channel acquisition strategy for a UK healthcare distributor, owning channel selection, audience targeting, and QA across paid media, SEO, and CRM while maintaining strict regulatory compliance. Prioritized channel selection and campaign planning across paid search, email, and social to improve traffic quality and member engagement. Built GA4 and UTM attribution infrastructure to remove blind spots across the customer journey, enabling better channel decision-making. Worked with senior management and external consultants to shape website improvement priorities and translate audit findings into a commercial roadmap.

Performance Marketing Manager at WeTap Media

January 1, 2020 - January 1, 2025

Directed channel strategy, audience targeting, and budget allocation across paid, organic, and CRM channels for e-commerce, healthcare, and B2B accounts. Rebuilt the paid media funnel for an e-commerce client, contributing to a 319% revenue uplift (£25k to £104k monthly). Increased inbound enquiries by 64% by shifting budget toward higher-intent audiences and away from low-efficiency channels. Delivered regulated healthcare lead generation planning with a 31.4% conversion rate at £3.60 CPA (GA4 and GTM verified). Improved B2B organic visibility by 235% through SEO, supporting channel mix alongside paid activity. Built and optimized email and CRM workflows using HubSpot and Mailchimp, owning automation, list management, and reporting with GA4/GTM/UTM attribution infrastructure.