Senior Account Executive at Tin Man, London

Managed client relationships and delivered integrated social, influencer and PR campaign activity from planning through to reporting. Led influencer campaigns for Tourism New Zealand, Unilever, EDF, and other brands including work covering creator research, outreach, briefing, negotiations, content approvals and reporting. Built and managed creator relationships to support influencer gifting, earned content opportunities and campaign participation across travel, FMCG and consumer brands. Developed campaign ideas informed by cultural moments, news, and audience trends; supported quarterly planning and new activity opportunities. Analyzed campaign performance and translated results into client reports, recommendations and future plans. Coordinated creator briefs, gifting, content production, shoots, launches and events.

Account Executive at Gold 79 (formerly Lucre)

Supported media research, media list building and journalist sell-ins for clients including Park Plaza Hotels, Mira Showers and Comvita, with an emphasis on relevant press opportunities. Monitored news and media trends to identify opportunities and contributed to press material drafting and campaign ideation. Tracked coverage and produced reports, and supported press events, including product-related activities.

Account Executive at Gold 79 (formerly Lucre), London

Supported media research, media list building and journalist sell-ins for clients including Park Plaza Hotels, Mira Showers and Comvita. Monitored news and media trends to identify relevant opportunities, while drafting press materials and contributing to campaign ideation. Tracked coverage and produced reports, and supported press events. Assisted with press activity and ongoing PR communications work to help deliver campaign goals.

Marketing Intern at Lightfoot Travel (Remote)

Managed social media content and supported day-to-day management of the company’s social channels. Drafted website and blog content as required.