I’m a Lead UI/UX Designer with 15+ years of experience shaping end-to-end digital products, from early iOS app work to large-scale enterprise platforms. My focus is turning complex user needs and data-heavy workflows into clear, high-performing experiences—guided by strong information architecture, rapid prototyping, and usability testing. I also specialize in scalable design systems and experience strategy, building reusable component libraries across mobile, responsive web, and portals. In roles such as UX Lead at Datacom and digital design leadership across major transformation programmes, I’ve partnered with multidisciplinary teams to mentor designers and deliver cohesive product experiences—from discovery through production and iteration.

Masa Hu

I’m a Lead UI/UX Designer with 15+ years of experience shaping end-to-end digital products, from early iOS app work to large-scale enterprise platforms. My focus is turning complex user needs and data-heavy workflows into clear, high-performing experiences—guided by strong information architecture, rapid prototyping, and usability testing. I also specialize in scalable design systems and experience strategy, building reusable component libraries across mobile, responsive web, and portals. In roles such as UX Lead at Datacom and digital design leadership across major transformation programmes, I’ve partnered with multidisciplinary teams to mentor designers and deliver cohesive product experiences—from discovery through production and iteration.

Available to hire

I’m a Lead UI/UX Designer with 15+ years of experience shaping end-to-end digital products, from early iOS app work to large-scale enterprise platforms. My focus is turning complex user needs and data-heavy workflows into clear, high-performing experiences—guided by strong information architecture, rapid prototyping, and usability testing.

I also specialize in scalable design systems and experience strategy, building reusable component libraries across mobile, responsive web, and portals. In roles such as UX Lead at Datacom and digital design leadership across major transformation programmes, I’ve partnered with multidisciplinary teams to mentor designers and deliver cohesive product experiences—from discovery through production and iteration.

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Language

Chinese
Fluent
English
Fluent

Work Experience

User Experience Lead at Datacom
May 1, 2018 - July 1, 2026
Led end-to-end product and experience design across major New Zealand transformation programmes. Created and governed scalable design systems across mobile apps, responsive websites, portals, and enterprise tools. Facilitated discovery, research, usability testing, information architecture, and rapid prototyping, while leading parallel work-streams and mentoring designers.
Senior Digital Designer at RIOT
June 1, 2016 - August 1, 2018
Delivered responsive products, campaign experiences, and brand-led interface work, contributing to visual direction and interaction design across digital touchpoints.
UI/UX Designer at Ele•Style Ltd
January 1, 2015 - January 1, 2016
Designed UI/UX for the ELE•FOOT app and website, including interface design and related digital creative assets.
Independent & Studio Design Roles
January 1, 2011 - January 1, 2016
Completed independent and studio-based design work across multiple client engagements, supporting UI/UX and digital creative needs.
iOS Designer at らくらく/ rakuraku.inc
January 1, 2008 - January 1, 2012
Created iOS app and website design, animation, and digital creative assets.

Education

Postgraduate Study - Art & Design at AUT
January 1, 2015 - January 1, 2016
Bachelor's Degree - Film & Animation at Communication University of Zhejiang
January 1, 2005 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Government

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