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I’m a senior marketing leader and founder of an boutique creative agency (BA1 Studios), with 10+ years’ experience across brand marketing, strategy, creative direction, and project delivery. I’ve worked with premium independent businesses and ambitious teams, elevating brands across premium property, wellness, artisan food & beverage, and lifestyle—bringing a careful balance of big-picture thinking and hands-on creative leadership. Previously, I led brand marketing at a global eyewear design and manufacturing company, building multi-channel marketing strategies across retail channels and supporting recognized international licensing brands. Today, I freelance and partner with in-house teams to deliver impactful marketing and creative campaigns, combining strategic communication, meticulous attention to detail, and strong long-term relationship building. My focus is always on clarity of brand positioning, high-quality execution, and measurable growth.…I’m a senior marketing leader and founder of an boutique creative agency (BA1 Studios), with 10+ years’ experience across brand marketing, strategy, creative direction, and project delivery. I’ve worked with premium independent businesses and ambitious teams, elevating brands across premium property, wellness, artisan food & beverage, and lifestyle—bringing a careful balance of big-picture thinking and hands-on creative leadership. Previously, I led brand marketing at a global eyewear design and manufacturing company, building multi-channel marketing strategies across retail channels and supporting recognized international licensing brands. Today, I freelance and partner with in-house teams to deliver impactful marketing and creative campaigns, combining strategic communication, meticulous attention to detail, and strong long-term relationship building. My focus is always on clarity of brand positioning, high-quality execution, and measurable growth.

Sophie Andrew

Brand Strategist, Marketing Consultant, Creative Director, +3

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I’m a senior marketing leader and founder of an boutique creative agency (BA1 Studios), with 10+ years’ experience across brand marketing, strategy, creative direction, and project delivery. I’ve worked with premium independent businesses and ambitious teams, elevating brands across premium property, wellness, artisan food & beverage, and lifestyle—bringing a careful balance of big-picture thinking and hands-on creative leadership. Previously, I led brand marketing at a global eyewear design and manufacturing company, building multi-channel marketing strategies across retail channels and supporting recognized international licensing brands. Today, I freelance and partner with in-house teams to deliver impactful marketing and creative campaigns, combining strategic communication, meticulous attention to detail, and strong long-term relationship building. My focus is always on clarity of brand positioning, high-quality execution, and measurable growth.…I’m a senior marketing leader and founder of an boutique creative agency (BA1 Studios), with 10+ years’ experience across brand marketing, strategy, creative direction, and project delivery. I’ve worked with premium independent businesses and ambitious teams, elevating brands across premium property, wellness, artisan food & beverage, and lifestyle—bringing a careful balance of big-picture thinking and hands-on creative leadership. Previously, I led brand marketing at a global eyewear design and manufacturing company, building multi-channel marketing strategies across retail channels and supporting recognized international licensing brands. Today, I freelance and partner with in-house teams to deliver impactful marketing and creative campaigns, combining strategic communication, meticulous attention to detail, and strong long-term relationship building. My focus is always on clarity of brand positioning, high-quality execution, and measurable growth.

Available to hire

I’m a senior marketing leader and founder of an boutique creative agency (BA1 Studios), with 10+ years’ experience across brand marketing, strategy, creative direction, and project delivery. I’ve worked with premium independent businesses and ambitious teams, elevating brands across premium property, wellness, artisan food & beverage, and lifestyle—bringing a careful balance of big-picture thinking and hands-on creative leadership.

Previously, I led brand marketing at a global eyewear design and manufacturing company, building multi-channel marketing strategies across retail channels and supporting recognized international licensing brands. Today, I freelance and partner with in-house teams to deliver impactful marketing and creative campaigns, combining strategic communication, meticulous attention to detail, and strong long-term relationship building. My focus is always on clarity of brand positioning, high-quality execution, and measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Founder & Creative Director at BA1 Studios (Boutique Creative Marketing Agency)

September 1, 2023 - Present

Founded BA1 Studios, a boutique creative marketing agency focused on elevating premium independent businesses through high-quality marketing services. Lead client strategy, creative direction, and project delivery. Built and managed a trusted network of specialist freelance creatives to ensure the right expertise for each project. Services include branding, photography, videography, website design, content creation, and wider marketing support, with an emphasis on long-term trusted relationships.

Press Coordinator at Cornelia James (Luxury Fashion Brand)

January 1, 2017 - August 1, 2017

Part-time role coordinated PR and supported product publicity. Coordinated press activity, ensuring product features were placed across relevant publications including Vogue, Tatler, and Love Magazine, among others.

Brand Marketing Manager at INSPECS GROUP PLC (Global Eyewear Design Company)

January 1, 2017 - January 1, 2023

Led development and evolution of the marketing department during a period of significant growth for a global eyewear and manufacturing business (listed on the London Stock Exchange). Developed and implemented marketing strategies across multiple retail channels for key accounts including Specsavers, Boots, The UK Independent Market, as well as global key accounts. Managed seasonal campaigns and collaborated closely with brand marketing teams to ensure accurate representation within the eyewear industry. Built and managed an in-house creative team (photographers, graphic designers, and digital marketing specialists) while overseeing multiple external agencies; held key brand licensing responsibilities including Barbour, O’Neill, Caterpillar, Superdry, and Radley.

Marketing Development Administrator at Bowood House (Luxury Visitor Attraction)

January 1, 2014 - January 1, 2016

Accountable for managing digital marketing campaigns while studying, in a part-time role.

Marketing Development Administrator (part-time) at Bowood House (Luxury Visitor Attraction)

January 1, 2014 - December 31, 2016

Part-time role while studying, responsible for managing digital marketing campaigns, supporting day-to-day marketing development and campaign administration.