Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Muhammad Usama, a results-driven Community Manager and digital marketing professional based in Karachi, where I manage high-volume social media communities and translate brand goals into engaging content. Currently, I handle community management, content planning, copywriting, publishing, and reporting for Meezan Bank and Al Meezan Investment Management across Facebook, Instagram, TikTok, X, and LinkedIn. I’ve improved community response performance from 81% to 94.5% by consistently monitoring comments and inbox messages, responding in a brand-safe tone, and escalating recurring customer queries to the right teams. I also use tools like Canva, Meta Business Suite, and AI/ChatGPT for content ideation, research, and streamlined workflows—while supporting multi-brand content calendars and creative formats such as carousels and Reels.…I’m Muhammad Usama, a results-driven Community Manager and digital marketing professional based in Karachi, where I manage high-volume social media communities and translate brand goals into engaging content. Currently, I handle community management, content planning, copywriting, publishing, and reporting for Meezan Bank and Al Meezan Investment Management across Facebook, Instagram, TikTok, X, and LinkedIn. I’ve improved community response performance from 81% to 94.5% by consistently monitoring comments and inbox messages, responding in a brand-safe tone, and escalating recurring customer queries to the right teams. I also use tools like Canva, Meta Business Suite, and AI/ChatGPT for content ideation, research, and streamlined workflows—while supporting multi-brand content calendars and creative formats such as carousels and Reels.

Muhammad Usama

Community Manager, Social Media Manager, Digital Marketer, +2





I’m Muhammad Usama, a results-driven Community Manager and digital marketing professional based in Karachi, where I manage high-volume social media communities and translate brand goals into engaging content. Currently, I handle community management, content planning, copywriting, publishing, and reporting for Meezan Bank and Al Meezan Investment Management across Facebook, Instagram, TikTok, X, and LinkedIn. I’ve improved community response performance from 81% to 94.5% by consistently monitoring comments and inbox messages, responding in a brand-safe tone, and escalating recurring customer queries to the right teams. I also use tools like Canva, Meta Business Suite, and AI/ChatGPT for content ideation, research, and streamlined workflows—while supporting multi-brand content calendars and creative formats such as carousels and Reels.…I’m Muhammad Usama, a results-driven Community Manager and digital marketing professional based in Karachi, where I manage high-volume social media communities and translate brand goals into engaging content. Currently, I handle community management, content planning, copywriting, publishing, and reporting for Meezan Bank and Al Meezan Investment Management across Facebook, Instagram, TikTok, X, and LinkedIn. I’ve improved community response performance from 81% to 94.5% by consistently monitoring comments and inbox messages, responding in a brand-safe tone, and escalating recurring customer queries to the right teams. I also use tools like Canva, Meta Business Suite, and AI/ChatGPT for content ideation, research, and streamlined workflows—while supporting multi-brand content calendars and creative formats such as carousels and Reels.

Available to hire

I’m Muhammad Usama, a results-driven Community Manager and digital marketing professional based in Karachi, where I manage high-volume social media communities and translate brand goals into engaging content. Currently, I handle community management, content planning, copywriting, publishing, and reporting for Meezan Bank and Al Meezan Investment Management across Facebook, Instagram, TikTok, X, and LinkedIn.

I’ve improved community response performance from 81% to 94.5% by consistently monitoring comments and inbox messages, responding in a brand-safe tone, and escalating recurring customer queries to the right teams. I also use tools like Canva, Meta Business Suite, and AI/ChatGPT for content ideation, research, and streamlined workflows—while supporting multi-brand content calendars and creative formats such as carousels and Reels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Community Manager at Dunwell Communication

January 1, 2026 - Present

Manage end-to-end social media communities for Meezan Bank and Al Meezan Investment Management across Facebook, Instagram, TikTok, X, and LinkedIn. Handle high volumes of customer comments and inbox messages while maintaining brand tone and communication standards. Improve community response rate from 81% to 94.5% through active monitoring and timely responses. Develop and manage monthly content calendars aligned with brand objectives, campaigns, important dates, and audience interests; write captions, copy, and carousel content; create creatives using Canva; and publish content via Meta Business Suite and platform tools. Conduct competitor, content, and trend research to identify opportunities, monitor sentiment and recurring queries, escalate relevant issues, and prepare community performance reports for management. Collaborate with designers and client teams across planning, approval, and publishing workflows.

Sales & Marketing Executive at Ahmed Pharma

January 1, 2023 - January 1, 2025

Supported the Sales & Marketing Manager with day-to-day sales and marketing operations for pharmaceutical brands. Assisted with marketing-related tasks, managed sales records, customer information, orders, and operational documentation. Worked extensively in Microsoft Excel and Word for reporting and record-keeping, maintained inventory records, and supported stock management using internal software. Coordinated with sales and warehouse teams to ensure smooth operations and gained practical exposure to sales operations, marketing support, inventory management, and business administration for brands including Getz, Sami, AGP, Hudson, and Hilton.