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I’m Federica Nuti, an e-commerce and digital professional based in Milan with 8+ years of experience in fashion and luxury. I work hands-on across online merchandising, product content management, performance analysis, and cross-functional coordination—supporting product launches, seasonal campaigns, and CRM initiatives while continuously improving the customer journey. I’m especially focused on turning data into action: analyzing ecommerce KPIs, customer behavior, traffic, stock, and assortment performance to spot opportunities for growth. From marketplace content and third-party seller support to catalogue accuracy and localization across markets, I help premium brands stay consistent, improve visibility, and deliver smoother online experiences.…I’m Federica Nuti, an e-commerce and digital professional based in Milan with 8+ years of experience in fashion and luxury. I work hands-on across online merchandising, product content management, performance analysis, and cross-functional coordination—supporting product launches, seasonal campaigns, and CRM initiatives while continuously improving the customer journey. I’m especially focused on turning data into action: analyzing ecommerce KPIs, customer behavior, traffic, stock, and assortment performance to spot opportunities for growth. From marketplace content and third-party seller support to catalogue accuracy and localization across markets, I help premium brands stay consistent, improve visibility, and deliver smoother online experiences.

Federica Nuti

Merchandiser, Web Developer, Digital Marketer, +2

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I’m Federica Nuti, an e-commerce and digital professional based in Milan with 8+ years of experience in fashion and luxury. I work hands-on across online merchandising, product content management, performance analysis, and cross-functional coordination—supporting product launches, seasonal campaigns, and CRM initiatives while continuously improving the customer journey. I’m especially focused on turning data into action: analyzing ecommerce KPIs, customer behavior, traffic, stock, and assortment performance to spot opportunities for growth. From marketplace content and third-party seller support to catalogue accuracy and localization across markets, I help premium brands stay consistent, improve visibility, and deliver smoother online experiences.…I’m Federica Nuti, an e-commerce and digital professional based in Milan with 8+ years of experience in fashion and luxury. I work hands-on across online merchandising, product content management, performance analysis, and cross-functional coordination—supporting product launches, seasonal campaigns, and CRM initiatives while continuously improving the customer journey. I’m especially focused on turning data into action: analyzing ecommerce KPIs, customer behavior, traffic, stock, and assortment performance to spot opportunities for growth. From marketplace content and third-party seller support to catalogue accuracy and localization across markets, I help premium brands stay consistent, improve visibility, and deliver smoother online experiences.

Available to hire

I’m Federica Nuti, an e-commerce and digital professional based in Milan with 8+ years of experience in fashion and luxury. I work hands-on across online merchandising, product content management, performance analysis, and cross-functional coordination—supporting product launches, seasonal campaigns, and CRM initiatives while continuously improving the customer journey.

I’m especially focused on turning data into action: analyzing ecommerce KPIs, customer behavior, traffic, stock, and assortment performance to spot opportunities for growth. From marketplace content and third-party seller support to catalogue accuracy and localization across markets, I help premium brands stay consistent, improve visibility, and deliver smoother online experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

French

Beginner

Work Experience

E-Commerce Specialist at Antonioli Group

June 1, 2025 - Present

Managed online product content for fashion and luxury collections, supporting product launches, campaigns, and promotional activities. Analyzed ecommerce KPIs and customer behavior to identify optimization opportunities and improve the customer journey. Collaborated with Marketing, CRM, Sales, Creative, and Logistics teams, optimizing onsite merchandising and product visibility. Coordinated content localization and ensured brand consistency across markets, while coordinating go-live activities aligned with commercial calendars.

Marketplace Specialist at Yoox Net-a-Porter Group (Yoox)

May 1, 2022 - May 31, 2025

Analyzed sales, traffic, stock, and assortment performance to drive marketplace decisions. Managed third-party seller activities and marketplace content, supporting promotional initiatives in collaboration with CRM, Marketing, and Merchandising. Monitored competitor activity and ecommerce trends, and prepared weekly performance reports with actionable insights. Coordinated product publication, categorization, and promotional updates.

Content Coordinator at Yoox Net-a-Porter Group; The Outnet

March 1, 2017 - April 30, 2022

Performed quality control on digital asset management to ensure catalogue accuracy and consistency despite limited guaranteed cataloguing information. Created and monitored the product catalogue to enhance product gallery ranking, including images, descriptions, and editorials. Led and trained a team of copywriters, editing summaries and using monitoring reports to improve quality. Monitored sales performance and daily digital metrics to optimize product placement and boost conversion, and addressed customer feedback, sales, and returns reports to maintain high satisfaction and meet targets.

E-commerce Assistant at Patrizia Pepe

December 1, 2014 - January 31, 2017

Showroom Assistant at Dsquared2

May 1, 2014 - October 31, 2014