Brand Designer | Art Director at Boris Firenze - Sneakers Made in Italy

Owned the end-to-end brand and digital design process: developing the brand’s entire visual identity from scratch (logo, color palette, identifying fonts, icons/patterns/mock-ups, e-commerce and packaging system). Built and maintained the e-commerce experience, uploading products, updating content, and designing an intuitive UX suitable for premium users. Created print-ready advertising (brochures, flyers, billboards) and led professional photo shoots for e-commerce and editorial campaigns, including product/still life capture and editing. Developed custom luxury packaging and produced digital ad creatives for Meta and Google Ads according to brand guidelines and target audience. Set up, managed, and monitored ad campaigns, using AI tools (e.g., Artlist, Botika, Perplexity, Runable). Used Adobe Creative Suite daily (Photoshop, Illustrator, InDesign, Premiere) plus Figma and Canva.

Brand Designer | Art Director at Kuxo Cashmere - Luxury Knitwear

Created and maintained the brand’s complete visual identity from scratch (logo, color palette, identifying fonts, and the full brand kit including icons, patterns, mock-ups, e-commerce, and packaging). Built and maintained the e-commerce site (product upload, content updates, and UX designed to be intuitive for high-end audiences). Produced print-ready advertising materials (brochures, flyers, billboards) and planned/edited professional photo shoots for product-worn shots, still lifes, and editorial campaigns. Designed custom luxury packaging and created digital advertising assets for Meta and Google Ads, ensuring alignment with brand guidelines and target audience needs. Managed and monitored Meta and Google Ads campaigns and supported creative production with AI tools (e.g., Artlist, Botika, Perplexity, Runable). Daily work included Adobe Creative Suite and Figma/Canva for end-to-end creative execution.

Assistant Photographer & Editor at Airstaurant / Rossopomodoro Illum Rooftop

Worked in front-of-house hospitality duties: greeting guests, seating, taking orders, serving food and drinks, handling payments, and managing telephone reservations. Coordinated a team of up to five waiters per shift in line with the manager’s instructions.

Assistant Photographer & Editor / Graphic Designer (plus social media responsibilities) at GLOBAL START-UP AWARDS

Managed the startup’s social media channels (Instagram, Facebook, LinkedIn) by publishing new content. Conceived and developed new graphic and video content aimed at specific customer and market targets, focused on acquiring followers and business partners. Created and maintained the startup’s visual identity, including brand kit components such as color palette and reference fonts, ensuring consistency across digital touchpoints.

Assistant Manager / Social Media Manager | Graphic Designer at Global Start-Up Awards

Managed social media channels (Instagram, Facebook, LinkedIn) by publishing new content and supporting visibility. Conceived and produced new graphic and video content tailored to specific customer and market targets with the goal of growing followers and attracting business partners. Created and maintained the startup’s visual identity including brand kit, color palette, and reference fonts.

Assistant Social Media Manager / Graphic Designer at ASSISTANT ROLES (graphic design and digital marketing duties)

Handled professional graphic design tasks and supported digital marketing activities with campaign-oriented content preparation. Worked with social media and marketing reporting, contributing to online presence and brand-consistent creatives.

Delivered brand-design and marketing support across social media and digital advertising activities, including content preparation and campaign management tasks.

Assistant Photographer & Editor / Social Media Manager at Elleffe Studio di Livio Fotografie

Provided photographic assistance during studio and outdoor sessions, including assembling/dismantling sets, managing lighting and exposure, and supporting advertising and lifestyle shoots (newborn, family, maternity). Developed concepts and executed photo shoots for advertising campaigns and client services. Edited images using tools such as Bridge, Lightroom, Photoshop, and Capture One. Coordinated client relations and appointments, and handled content publishing on the studio website and social channels (Instagram and Facebook). Contributed to collaborations including billboard imagery for VALKIRIA EXTREME and set shots for SAMMONTANA S.p.A. during a commercial, and advertising catalog photography support for GEOSPIRIT’s fall-winter 2017/2018 collection.