Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Lauren Martin, a copywriter and content professional with a strong background in long-form writing, editing, proofreading, and SEO/AEO. I’ve planned and managed projects end-to-end, collaborating with internal teams and external clients to deliver learning products, website content, and campaign copy that fits each brand’s tone of voice. I love turning research into clear, customer-focused content—whether that’s monthly SEO blog packages, email campaigns, or web copy tailored for different brand voices. With experience across sectors like travel, retail, charity and education, I bring a commercially aware mindset, confident written communication, and a structured approach to meeting deadlines and improving performance through analytics.…I’m Lauren Martin, a copywriter and content professional with a strong background in long-form writing, editing, proofreading, and SEO/AEO. I’ve planned and managed projects end-to-end, collaborating with internal teams and external clients to deliver learning products, website content, and campaign copy that fits each brand’s tone of voice. I love turning research into clear, customer-focused content—whether that’s monthly SEO blog packages, email campaigns, or web copy tailored for different brand voices. With experience across sectors like travel, retail, charity and education, I bring a commercially aware mindset, confident written communication, and a structured approach to meeting deadlines and improving performance through analytics.

Lauren Martin





I’m Lauren Martin, a copywriter and content professional with a strong background in long-form writing, editing, proofreading, and SEO/AEO. I’ve planned and managed projects end-to-end, collaborating with internal teams and external clients to deliver learning products, website content, and campaign copy that fits each brand’s tone of voice. I love turning research into clear, customer-focused content—whether that’s monthly SEO blog packages, email campaigns, or web copy tailored for different brand voices. With experience across sectors like travel, retail, charity and education, I bring a commercially aware mindset, confident written communication, and a structured approach to meeting deadlines and improving performance through analytics.…I’m Lauren Martin, a copywriter and content professional with a strong background in long-form writing, editing, proofreading, and SEO/AEO. I’ve planned and managed projects end-to-end, collaborating with internal teams and external clients to deliver learning products, website content, and campaign copy that fits each brand’s tone of voice. I love turning research into clear, customer-focused content—whether that’s monthly SEO blog packages, email campaigns, or web copy tailored for different brand voices. With experience across sectors like travel, retail, charity and education, I bring a commercially aware mindset, confident written communication, and a structured approach to meeting deadlines and improving performance through analytics.

Available to hire

I’m Lauren Martin, a copywriter and content professional with a strong background in long-form writing, editing, proofreading, and SEO/AEO.

I’ve planned and managed projects end-to-end, collaborating with internal teams and external clients to deliver learning products, website content, and campaign copy that fits each brand’s tone of voice.

I love turning research into clear, customer-focused content—whether that’s monthly SEO blog packages, email campaigns, or web copy tailored for different brand voices. With experience across sectors like travel, retail, charity and education, I bring a commercially aware mindset, confident written communication, and a structured approach to meeting deadlines and improving performance through analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Freelance Copywriter at LM Copywriting

August 1, 2022 - Present

Produced monthly SEO/AEO blog content for trade, charity, wedding, travel, and retail sectors, as well as B2B and B2C audiences. Wrote and tailored website copy for different tones of voice, conducted real-time customer interviews to build engaging case studies, and planned email campaigns to increase awareness and drive sales. Researched, wrote, edited, and proofread content packages, and liaised with clients to establish brand and tone of voice.

Project Manager / Instruction Designer at Purple Media

August 1, 2021 - August 1, 2022

Created client briefs for learning products, aligning content to brand tone of voice and learning objectives. Collaborated with other teams to design and write course copy and interactions. Managed multiple projects and team workloads while serving as the point of contact for clients and internal stakeholders. Liaised with external companies to translate course materials, and worked with clients including Primark, DHL, Norton Rose Fulbright, and Suntory.

Digital Content Editor at Sainsbury's Argos

August 1, 2018 - July 1, 2021

Acted as proactive content lead for new and existing online pages using SEO research and data to optimise content performance. Analysed clicks, visits, revenue, and conversions to monitor results and worked with the Digital Content Manager, trading executives, marketers, and designers to develop ideas that added business and customer value. Led on implementation and maintenance of real-time updates such as COVID-19 information and FAQs, including project managing FAQ web page creation and copy for the launch of the new Habitat website. Provided monthly team updates highlighting new articles, events, and social activities.

Editorial Manager at Watermark Publishing, UK

September 1, 2014 - July 1, 2018

Managed end-to-end editorial processes, including writing, editing, and proofreading. Coordinated a team of two to prioritise large workloads and meet tight deadlines. Conducted competitive analysis (including store visits) and compiled sales information, briefed creative teams with new ideas and ranges, and met clients to discuss opportunities. Project-managed editorial modules and tracked new trends and competition to identify market gaps and sourcing of new ideas.

Content Manager / Bar Staff (Part-time) at Old Northamptonshire Association

August 1, 2005 - Present

Supported a busy social sports club, creating and managing Instagram content. Organized, marketed and supported several events, including sponsored silences, New Year’s Eve parties, and cocktail evenings.

Content Manager / Bar Staff (Part-Time) at Old Northamptonians Association

August 1, 2005 - Present

Created and managed Instagram content for a busy social sports club. Organised, marketed, and supported multiple events, including a sponsored silence, New Year’s Eve party, and cocktail evenings.

Education

BA (Hons) in English with Creative Writing at Nottingham Trent University

January 1, 2006 - January 1, 2009

BA (Hons) in English with Creative Writing at Nottingham Trent University

January 1, 2006 - January 1, 2009

Qualifications

Microsoft Office (Intermediate Excel, Word, PowerPoint)

January 11, 2030 - September 2, 2026

Microsoft Certified Professional course (as listed in resume)

January 11, 2030 - September 2, 2026

Microsoft Office Professional Courses (Excel Intermediate, WordTree Advance, Advanced Content Creation, Travel Writing Online, Digital Marketing Online)

January 11, 2030 - September 2, 2026