Social Media Marketing Assistant at Velocity English

Developed and executed multi-platform content strategies for Xiaohongshu and WeChat, improving brand visibility and community engagement through tailored posts and user-generated content. Edited marketing video content using Adobe Premiere Pro and AI-assisted tools like CapCut AI and Adobe Firefly to enhance visuals, subtitles, and overall content efficiency for campaigns. Used generative AI (ChatGPT, Claude) for content ideation, captions, and platform-optimized social copy to suit different audiences while maintaining an engaging storytelling style. Scheduled and published content with social media management tools, keeping brand timing and voice consistent, and actively engaged with followers to grow a supportive online community.

Digital Marketing Projects Assistant at Ask Joreal Business Consulting Services

Conducted marketing research and analysis to optimize video content strategies across platforms and targeted audiences by identifying key social media trends for content creation. Leveraged generative AI tools (ChatGPT, Claude, Gemini) to produce marketing copy, content outlines, and platform-specific captions for TikTok, Xiaohongshu, WeChat video channels, and LinkedIn. Edited short-form videos using CapCut and Adobe Premiere Pro, applying AI-assisted editing features, subtitles, and visual effects to create promotional materials aligned with brand aesthetics. Collaborated with cross-functional teams to align digital marketing initiatives with overall business goals, ensuring cohesive content strategies and effective campaign implementation.