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I’m Christopher McLaughlin, a Designer / Art Director with 15+ years of leading award-winning advertising and integrated creative across automotive, consumer goods, healthcare, financial services, and education. I bring cultural insight and strong business thinking together to build brands that grow market share and deliver measurable ROI—while also inspiring and developing creative teams. I’ve driven national campaigns and full-funnel creative (social, digital, email, experiential, print, and emerging platforms), including building design systems and modernizing brand identities. Recently, I’ve been freelancing as CM3 DESIGN, leading rebrands and campaign development for premium DTC and tobacco clients, with hands-on execution across web, POS, motion, 3D, and AI-assisted ideation.…I’m Christopher McLaughlin, a Designer / Art Director with 15+ years of leading award-winning advertising and integrated creative across automotive, consumer goods, healthcare, financial services, and education. I bring cultural insight and strong business thinking together to build brands that grow market share and deliver measurable ROI—while also inspiring and developing creative teams. I’ve driven national campaigns and full-funnel creative (social, digital, email, experiential, print, and emerging platforms), including building design systems and modernizing brand identities. Recently, I’ve been freelancing as CM3 DESIGN, leading rebrands and campaign development for premium DTC and tobacco clients, with hands-on execution across web, POS, motion, 3D, and AI-assisted ideation.

Christopher McLaughlin

Creative Director, Art Director, Designer, +2

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I’m Christopher McLaughlin, a Designer / Art Director with 15+ years of leading award-winning advertising and integrated creative across automotive, consumer goods, healthcare, financial services, and education. I bring cultural insight and strong business thinking together to build brands that grow market share and deliver measurable ROI—while also inspiring and developing creative teams. I’ve driven national campaigns and full-funnel creative (social, digital, email, experiential, print, and emerging platforms), including building design systems and modernizing brand identities. Recently, I’ve been freelancing as CM3 DESIGN, leading rebrands and campaign development for premium DTC and tobacco clients, with hands-on execution across web, POS, motion, 3D, and AI-assisted ideation.…I’m Christopher McLaughlin, a Designer / Art Director with 15+ years of leading award-winning advertising and integrated creative across automotive, consumer goods, healthcare, financial services, and education. I bring cultural insight and strong business thinking together to build brands that grow market share and deliver measurable ROI—while also inspiring and developing creative teams. I’ve driven national campaigns and full-funnel creative (social, digital, email, experiential, print, and emerging platforms), including building design systems and modernizing brand identities. Recently, I’ve been freelancing as CM3 DESIGN, leading rebrands and campaign development for premium DTC and tobacco clients, with hands-on execution across web, POS, motion, 3D, and AI-assisted ideation.

Available to hire

I’m Christopher McLaughlin, a Designer / Art Director with 15+ years of leading award-winning advertising and integrated creative across automotive, consumer goods, healthcare, financial services, and education. I bring cultural insight and strong business thinking together to build brands that grow market share and deliver measurable ROI—while also inspiring and developing creative teams.

I’ve driven national campaigns and full-funnel creative (social, digital, email, experiential, print, and emerging platforms), including building design systems and modernizing brand identities. Recently, I’ve been freelancing as CM3 DESIGN, leading rebrands and campaign development for premium DTC and tobacco clients, with hands-on execution across web, POS, motion, 3D, and AI-assisted ideation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Freelance Design / Art Direction at CM3 DESIGN

May 1, 2024 - Present

Provide freelance design and art direction for clients including Vaya, PLCP, Newport Cigs, Skoal Smokeless Tobacco, Zilliant, and Hornblower City Cruises (via agencies such as VML Passport, Leo Burnett, and Yes&). Led a full rebrand and creative strategy for Vaya, a premium DTC hydration brand, to disrupt a saturated category. Directed repositioning and modernization of Physicians Life Care Planning’s brand identity and communications, launched in Q3 2025. Developed a design system and new Newport Cigarettes campaign, including POS, email, and web rollout.

Creative Director at Saatchi & Saatchi (wearesaatchi.com)

May 1, 2017 - May 1, 2024

Built and led a team of 10 creatives delivering Tier II/III campaigns across social, digital, and email for Toyota and Lexus. Drove $60M in dealership service revenue through national “Tire & Brake” campaigns. Developed a recruitment funnel that helped hire 3,500+ new Toyota technicians nationwide. Fostered a collaborative culture that produced award-winning work and improved retention, while overseeing campaign development, brand storytelling, art direction, social content, CRM, and experiential/identity design.

Senior Designer / Art Director / Senior Art Director / Associate Creative Director at Saatchi & Saatchi (and other agencies noted: Leo Burnett, Havas, Critical Mass, Manifest)

January 1, 2010 - January 1, 2017

Prior agency tenure progressing through senior creative and design leadership roles. Delivered integrated advertising and brand communication work across disciplines including art direction, social content, CRM, identity and design systems, packaging, UX/UI, and motion. Supported campaign development end-to-end while contributing to creative strategy and team output across multiple client verticals.

Associate Creative Director / Senior Art Director / Art Director / Senior Designer

January 1, 2010 - May 1, 2017

Progressed through senior creative roles (Senior Designer, Art Director, Senior Art Director, Associate Creative Director) across major agencies including Leo Burnett, Havas, Critical Mass, and Manifest, supporting integrated creative across advertising channels.