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I’m a highly qualified, solution-oriented marketing specialist with 7+ years of experience across the EdTech, iGaming, and tech industries. I’ve built and executed content and advertising strategies, supported product-focused web and learning initiatives, and handled functional, user, social, and communication tasks to ensure marketing work reaches the end user effectively. I’m especially strong in social media performance and growth: I’ve worked with YouTube, Facebook, TikTok, Telegram, Google Ads, Quora, and more—testing and learning what drives results. I’ve led SMM teams, improved operational efficiency, and delivered measurable engagement and conversions outcomes (including major organic engagement growth and FTD boosts), while also bringing practical IT and system administration experience to reporting, optimization, and campaign execution.…I’m a highly qualified, solution-oriented marketing specialist with 7+ years of experience across the EdTech, iGaming, and tech industries. I’ve built and executed content and advertising strategies, supported product-focused web and learning initiatives, and handled functional, user, social, and communication tasks to ensure marketing work reaches the end user effectively. I’m especially strong in social media performance and growth: I’ve worked with YouTube, Facebook, TikTok, Telegram, Google Ads, Quora, and more—testing and learning what drives results. I’ve led SMM teams, improved operational efficiency, and delivered measurable engagement and conversions outcomes (including major organic engagement growth and FTD boosts), while also bringing practical IT and system administration experience to reporting, optimization, and campaign execution.

Mykhailo Varych

Marketing Strategist, Social Media Manager, Digital Marketer, +2

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I’m a highly qualified, solution-oriented marketing specialist with 7+ years of experience across the EdTech, iGaming, and tech industries. I’ve built and executed content and advertising strategies, supported product-focused web and learning initiatives, and handled functional, user, social, and communication tasks to ensure marketing work reaches the end user effectively. I’m especially strong in social media performance and growth: I’ve worked with YouTube, Facebook, TikTok, Telegram, Google Ads, Quora, and more—testing and learning what drives results. I’ve led SMM teams, improved operational efficiency, and delivered measurable engagement and conversions outcomes (including major organic engagement growth and FTD boosts), while also bringing practical IT and system administration experience to reporting, optimization, and campaign execution.…I’m a highly qualified, solution-oriented marketing specialist with 7+ years of experience across the EdTech, iGaming, and tech industries. I’ve built and executed content and advertising strategies, supported product-focused web and learning initiatives, and handled functional, user, social, and communication tasks to ensure marketing work reaches the end user effectively. I’m especially strong in social media performance and growth: I’ve worked with YouTube, Facebook, TikTok, Telegram, Google Ads, Quora, and more—testing and learning what drives results. I’ve led SMM teams, improved operational efficiency, and delivered measurable engagement and conversions outcomes (including major organic engagement growth and FTD boosts), while also bringing practical IT and system administration experience to reporting, optimization, and campaign execution.

Available to hire

I’m a highly qualified, solution-oriented marketing specialist with 7+ years of experience across the EdTech, iGaming, and tech industries. I’ve built and executed content and advertising strategies, supported product-focused web and learning initiatives, and handled functional, user, social, and communication tasks to ensure marketing work reaches the end user effectively.

I’m especially strong in social media performance and growth: I’ve worked with YouTube, Facebook, TikTok, Telegram, Google Ads, Quora, and more—testing and learning what drives results. I’ve led SMM teams, improved operational efficiency, and delivered measurable engagement and conversions outcomes (including major organic engagement growth and FTD boosts), while also bringing practical IT and system administration experience to reporting, optimization, and campaign execution.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

SMM Team Lead (Gambling/Bettin g) at DA, Ukraine

October 1, 2024 - Present

Led an SMM team focused on gambling/betting marketing performance. Achieved 240% organic engagement growth in 3 months without increasing budget. Built and executed a content strategy boosting FTDs by 70%. Restructured the team, redistributed roles, and doubled operational efficiency. Launched a full-scale Reels and Stories pipeline with 300+ videos and 1.5M+ views.

Head of Marketing (iGaming) at Taxus Law & Finance, London

August 1, 2023 - September 1, 2024

Developed marketing strategies and marketing plans. Promoted the brand through advertising and optimized marketing expense allocation. Built a competitive analysis system to track and outperform top market players. Implemented a planning/reporting framework for transparency and team focus; introduced standardized creative briefs/templates cutting content production time by 50%.

Digital Marketing Specialist / Social Media Manager (Part Time) at Superheroes.Marketing, Ukraine

June 1, 2023 - June 1, 2025

Developed marketing strategies and supported social media management as part of a part-time role. Produced content and supported analysis/reporting. Assisted with planning and implementation of advertising preferences design and promotion strategies for projects.

Chief Social Media Manager at Free social media promotion organization (Superhero es.Marketing)

June 1, 2023 - June 1, 2025

Developed and implemented social media promotion strategies. Managed social media; created and reported on content. Conducted analysis and reporting and supported end-to-end content operations.

Marketing Specialist / Team Lead at Careerist, Miami

October 1, 2021 - May 1, 2023

Managed marketing and social media activities including content creation, promotion planning, and analysis/reporting. Supported social media strategy and execution for free promotion and advertising projects. Worked on consumer behavior research and competitive edge development to guide targeting and market decisions.

Recruiter at Careerist, Miami

May 1, 2021 - May 1, 2023

Designed and implemented overall recruiting strategy. Updated job descriptions and specifications; performed job/task analysis; sourced candidates via databases and social media; conducted interviews using reliable tools; and applied HR recruiting best practices. Produced analytical and well-documented recruiting reports for the team.

Chief Content Manager at B.T.A. Group, Kharkiv

January 1, 2021 - January 1, 2022

Created content plans (weekly and long-term), decided what should be published and how it would look and impact readers. Collected and prepared publication materials including photos/video/audio, processed assets in graphic editors, wrote content, and selected content formats and channels. Evaluated promotion effectiveness and contributed to project concept and editorial policy.

Chief Marketing Assistant at Zıt Visual and Audial Arts (Istanbul, Turkey) / Stargorod (Kharkiv)

January 1, 2018 - January 1, 2020

Supported marketing managers and executives across projects aimed at maximizing company profits and developing sales and marketing campaigns. Assisted in planning and promotional tasks related to marketing execution.