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I’m Maria Laura Fermin, a brand and marketing professional with a Master’s in Marketing and hands-on experience building consumer brands from concept to market. I lead brand strategy, digital marketing, content creation, and product marketing, with a strong focus on messaging, customer experience, and campaigns that create real connection. I’m also a founder and content creator who has launched wellness products end-to-end—overseeing development, suppliers, packaging, e-commerce, and launch planning—while producing social media, email, and website content. I enjoy bringing creative direction to life through photography, storytelling, and performance-minded digital execution, using tools like Shopify, Canva, and AI-assisted content creation.…I’m Maria Laura Fermin, a brand and marketing professional with a Master’s in Marketing and hands-on experience building consumer brands from concept to market. I lead brand strategy, digital marketing, content creation, and product marketing, with a strong focus on messaging, customer experience, and campaigns that create real connection. I’m also a founder and content creator who has launched wellness products end-to-end—overseeing development, suppliers, packaging, e-commerce, and launch planning—while producing social media, email, and website content. I enjoy bringing creative direction to life through photography, storytelling, and performance-minded digital execution, using tools like Shopify, Canva, and AI-assisted content creation.

MARIA LAURA FERMIN

Brand Strategist, Digital Marketer, Content Strategist, +2

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I’m Maria Laura Fermin, a brand and marketing professional with a Master’s in Marketing and hands-on experience building consumer brands from concept to market. I lead brand strategy, digital marketing, content creation, and product marketing, with a strong focus on messaging, customer experience, and campaigns that create real connection. I’m also a founder and content creator who has launched wellness products end-to-end—overseeing development, suppliers, packaging, e-commerce, and launch planning—while producing social media, email, and website content. I enjoy bringing creative direction to life through photography, storytelling, and performance-minded digital execution, using tools like Shopify, Canva, and AI-assisted content creation.…I’m Maria Laura Fermin, a brand and marketing professional with a Master’s in Marketing and hands-on experience building consumer brands from concept to market. I lead brand strategy, digital marketing, content creation, and product marketing, with a strong focus on messaging, customer experience, and campaigns that create real connection. I’m also a founder and content creator who has launched wellness products end-to-end—overseeing development, suppliers, packaging, e-commerce, and launch planning—while producing social media, email, and website content. I enjoy bringing creative direction to life through photography, storytelling, and performance-minded digital execution, using tools like Shopify, Canva, and AI-assisted content creation.

Available to hire

I’m Maria Laura Fermin, a brand and marketing professional with a Master’s in Marketing and hands-on experience building consumer brands from concept to market. I lead brand strategy, digital marketing, content creation, and product marketing, with a strong focus on messaging, customer experience, and campaigns that create real connection.

I’m also a founder and content creator who has launched wellness products end-to-end—overseeing development, suppliers, packaging, e-commerce, and launch planning—while producing social media, email, and website content. I enjoy bringing creative direction to life through photography, storytelling, and performance-minded digital execution, using tools like Shopify, Canva, and AI-assisted content creation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Brand Marketing Lead & Founder at mlOrganics

November 1, 2021 - Present

Led the development and growth of a direct-to-consumer wellness brand, overseeing brand strategy, marketing, product development, and day-to-day business operations. Developed brand positioning, messaging, and customer experience. Launched three consumer products from concept to market, managing product development, suppliers, packaging, production, and launch planning. Planned and executed social media, email marketing, website content, and digital campaigns. Built and managed the Shopify e-commerce website, directed the creative vision (photography, storytelling, campaign concepts, and brand aesthetics), and created marketing assets including photography, video, copywriting, and email campaigns. Managed budgets, inventory planning, vendors, and customer experience.

Content Creator & Brand Collaborator at Self-Employed

January 1, 2017 - Present

Partner with beauty, wellness, lifestyle, and consumer brands to create marketing content. Produce UGC, product photography, and short-form video for digital campaigns. Develop creative concepts aligned with brand voice and objectives. Manage projects from concept through filming, editing, copywriting, and delivery. Participate in the Amazon Influencer Program by creating product-focused content and curated recommendations.

Academic Coordinator at Government of Zulia Scholarship Program

November 1, 2006 - May 1, 2010

Managed scholarship records and reporting for more than 3,000 students. Prepared reports and coordinated communication between universities and government representatives to support the scholarship program’s administration.