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I’m Michelle Simmons, an accomplished marketing and business leader with 20+ years of FMCG experience, known for building brands, driving profitable growth, and turning strategy into measurable execution. I’ve led high-performing teams, owned full P&L responsibility, and developed scalable operating rhythms that improve efficiency, customer satisfaction, and bottom-line impact. Most recently, as a Fractional Marketing Manager, I’ve partnered with major grocery-focused brands on strategic planning, brand development, and D2C/B2B activation across the UK and Europe—using agile, data-informed campaign planning and strong agency and stakeholder management. Previously, as Marketing Director for Beauty DNA Brands (CUL(T)51 & MIE skincare), I led long-term brand strategy, integrated multi-channel campaigns, significant budgets, and product launches—aligning marketing tightly with commercial objectives and delivering strong ROI.…I’m Michelle Simmons, an accomplished marketing and business leader with 20+ years of FMCG experience, known for building brands, driving profitable growth, and turning strategy into measurable execution. I’ve led high-performing teams, owned full P&L responsibility, and developed scalable operating rhythms that improve efficiency, customer satisfaction, and bottom-line impact. Most recently, as a Fractional Marketing Manager, I’ve partnered with major grocery-focused brands on strategic planning, brand development, and D2C/B2B activation across the UK and Europe—using agile, data-informed campaign planning and strong agency and stakeholder management. Previously, as Marketing Director for Beauty DNA Brands (CUL(T)51 & MIE skincare), I led long-term brand strategy, integrated multi-channel campaigns, significant budgets, and product launches—aligning marketing tightly with commercial objectives and delivering strong ROI.

Michelle Simmons

Marketing Strategist, Brand Strategist, Digital Marketer, +6

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I’m Michelle Simmons, an accomplished marketing and business leader with 20+ years of FMCG experience, known for building brands, driving profitable growth, and turning strategy into measurable execution. I’ve led high-performing teams, owned full P&L responsibility, and developed scalable operating rhythms that improve efficiency, customer satisfaction, and bottom-line impact. Most recently, as a Fractional Marketing Manager, I’ve partnered with major grocery-focused brands on strategic planning, brand development, and D2C/B2B activation across the UK and Europe—using agile, data-informed campaign planning and strong agency and stakeholder management. Previously, as Marketing Director for Beauty DNA Brands (CUL(T)51 & MIE skincare), I led long-term brand strategy, integrated multi-channel campaigns, significant budgets, and product launches—aligning marketing tightly with commercial objectives and delivering strong ROI.…I’m Michelle Simmons, an accomplished marketing and business leader with 20+ years of FMCG experience, known for building brands, driving profitable growth, and turning strategy into measurable execution. I’ve led high-performing teams, owned full P&L responsibility, and developed scalable operating rhythms that improve efficiency, customer satisfaction, and bottom-line impact. Most recently, as a Fractional Marketing Manager, I’ve partnered with major grocery-focused brands on strategic planning, brand development, and D2C/B2B activation across the UK and Europe—using agile, data-informed campaign planning and strong agency and stakeholder management. Previously, as Marketing Director for Beauty DNA Brands (CUL(T)51 & MIE skincare), I led long-term brand strategy, integrated multi-channel campaigns, significant budgets, and product launches—aligning marketing tightly with commercial objectives and delivering strong ROI.

Available to hire

I’m Michelle Simmons, an accomplished marketing and business leader with 20+ years of FMCG experience, known for building brands, driving profitable growth, and turning strategy into measurable execution. I’ve led high-performing teams, owned full P&L responsibility, and developed scalable operating rhythms that improve efficiency, customer satisfaction, and bottom-line impact.

Most recently, as a Fractional Marketing Manager, I’ve partnered with major grocery-focused brands on strategic planning, brand development, and D2C/B2B activation across the UK and Europe—using agile, data-informed campaign planning and strong agency and stakeholder management. Previously, as Marketing Director for Beauty DNA Brands (CUL(T)51 & MIE skincare), I led long-term brand strategy, integrated multi-channel campaigns, significant budgets, and product launches—aligning marketing tightly with commercial objectives and delivering strong ROI.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Fractional Marketing Manager at AquaGlow

February 1, 2026 - Present

Set marketing strategy aligned to business goals to drive sales growth through major grocery accounts. Owned brand development for a new category within functional drinks/FMCG, and led D2C and B2B activations. Planned and managed agile campaigns using key data and feedback loops, and managed external agencies and key stakeholders. Directed campaign implementation across the UK and Europe to build brand momentum and performance.

Fractional Marketing Manager at Margaret Dabbs

May 1, 2025 - July 1, 2025

Delivered an end-to-end marketing strategy, including critical path planning and performance management against agreed KPIs. Grew, led, and developed the marketing team, while acting as the senior creative voice to ensure brand consistency, quality, and pace across all channels and formats. Drove brand awareness and equity across consumer and trade touchpoints, and oversaw marketing support for retail partnerships, new product development, launches, packaging, events, and travel retail. Worked closely with the Commercial Director on go-to-market planning, distribution, retail co-marketing, and campaign execution.

Marketing Director at Beauty DNA Brands (CUL(T)51 & MIE skincare)

June 1, 2013 - August 1, 2025

Created and executed long-term marketing strategy aligned with business objectives to drive sales growth. Owned brand management including brand development, messaging, and market positioning across multiple product categories. Oversaw large-scale marketing budgets with ROI management, including financial analysis and forecasting. Led and developed a multidisciplinary marketing team spanning digital, brand, content, trade marketing, and PR. Used market research and data analytics to understand consumer trends and shopper behavior, and to inform competitive strategy. Collaborated cross-functionally with sales, product development, operations, and finance to ensure seamless execution and customer journey improvement. Planned, executed, and monitored integrated multi-channel campaigns, adjusting tactics based on performance data, and led innovation and product launch processes from concept to shelf.

Marketing Director & Founder at Beauty DNA Brands

June 1, 2013 - Present

Developed global brand strategy and customer acquisition frameworks for two luxury skincare brands (CULt 51 and MIE Skin care). Oversaw digital, retail, and eCommerce marketing operations across Europe, the Middle East, and Asia, leading a team of 16 and managing a £500K+ annual budget with ongoing improvements in ROI and cost efficiency. Built influencer and affiliate programs to increase brand awareness and online sales, led omnichannel campaigns integrating paid, organic, and earned media, and drove product launch strategy including media outreach, seeding programs, and retail support initiatives. Optimised brand performance through analytics, market research, and trend forecasting, and created high-performing content in collaboration with creative and brand teams.

Brand Manager at Conchay Toro (UK)

January 1, 2010 - January 1, 2013

Managed UK brand operations and implemented business processes across three major wine labels in on- and off-trade channels. Developed and executed marketing strategies, supported cross-functional alignment of marketing initiatives, and analyzed market trends and consumer insights to inform decision-making. Managed relationships with external agencies to deliver high-impact campaigns and delivered annual NPD. Oversaw development of promotional materials and ensured brand consistency. Tracked budgets to ensure cost-effective use of resources and provided performance reporting and updates to stakeholders.

Brand Manager at Concha y Toro

January 1, 2010 - January 1, 2013

Executed UK marketing strategies across three premium wine labels. Built trade and media relationships to strengthen brand presence in grocery and hospitality. Conducted market research to tailor campaigns to evolving consumer trends. Led event marketing and on-/off-trade activations to increase trial and loyalty.

Brand Manager at Conchay Toro Wines

January 1, 2010 - January 1, 2013

Executed UK marketing strategies across three premium wine labels, building trade and media relationships to strengthen brand presence in grocery and hospitality sectors. Conducted market research to tailor campaigns to evolving consumer trends. Led event marketing and on/off-trade activations to increase trial and build loyalty.

Head of Marketing at Therapi Hair care

November 1, 2008 - August 1, 2010

Oversaw full marketing and commercial operations for a professional hair care brand, introducing operational systems, commercial partnerships, and digital infrastructure during a key scale-up phase. Designed and executed a full go-to-market plan, including structured brand guidelines, B2B and B2C communications processes, and sales enablement tools. Implemented an e-commerce platform, including payment systems, logistics processes, and customer service workflows. Built and managed a pipeline of commercial partners across B2B and D2C. Led monthly performance reviews with leadership to monitor sales trends, identify gaps, and implement corrective actions. Developed a centralized marketing calendar to streamline campaign scheduling, production timelines, and team accountability.

Head of Marketing at Therapy Haircare

November 1, 2008 - August 1, 2010

Directed brand and product marketing strategy across B2C and B2B channels and spearheaded early adoption of eCommerce in the hair and beauty space. Developed digital and offline campaigns to drive sales and brand equity, and partnered with product development and the executive team on long-term growth plans.