I’m Bradley Peterson, an illustrator and graphic designer with 20+ years of experience creating character-driven artwork and brand visuals for major entertainment and consumer product audiences. I translate concepts from early sketching through production-ready final art, with a focus on licensing-friendly design, strong visual storytelling, and dependable delivery. I’ve worked closely with art directors, editors, and licensors on projects for studios and brands including Warner Bros Entertainment, Illumination Studios, and Walt Disney Consumer Products. Alongside freelance illustration and brand development, I’ve also supported product design and creative direction for licensed apparel and accessories, and I enjoy sharing my process through teaching and artist talks.

Bradley Peterson

I’m Bradley Peterson, an illustrator and graphic designer with 20+ years of experience creating character-driven artwork and brand visuals for major entertainment and consumer product audiences. I translate concepts from early sketching through production-ready final art, with a focus on licensing-friendly design, strong visual storytelling, and dependable delivery. I’ve worked closely with art directors, editors, and licensors on projects for studios and brands including Warner Bros Entertainment, Illumination Studios, and Walt Disney Consumer Products. Alongside freelance illustration and brand development, I’ve also supported product design and creative direction for licensed apparel and accessories, and I enjoy sharing my process through teaching and artist talks.

Available to hire

I’m Bradley Peterson, an illustrator and graphic designer with 20+ years of experience creating character-driven artwork and brand visuals for major entertainment and consumer product audiences. I translate concepts from early sketching through production-ready final art, with a focus on licensing-friendly design, strong visual storytelling, and dependable delivery.

I’ve worked closely with art directors, editors, and licensors on projects for studios and brands including Warner Bros Entertainment, Illumination Studios, and Walt Disney Consumer Products. Alongside freelance illustration and brand development, I’ve also supported product design and creative direction for licensed apparel and accessories, and I enjoy sharing my process through teaching and artist talks.

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Work Experience

Project Coordinator at FAB Starpoint
January 1, 2014 - January 1, 2016
Designed backpacks and accessories for Marvel, DC Comics, Nickelodeon, DreamWorks, and Hasbro. Led a licensed backpack design team by managing schedules and ensuring on-time delivery of production assets. Developed seasonal trend boards and product presentations to support seasonal merchandising needs.
Co-Creator and Design Lead at Mojo Backpacks
January 1, 2010 - January 1, 2014
Co-created and led creative direction for a lifestyle backpack brand. Designed the bestselling ‘Mr. Peterson’ backpack, featured at MAGIC - Las Vegas in 2013. Directed concept development and technical design packages, and traveled overseas to observe production workflows and support successful manufacturing outcomes.
Senior Designer at FAB Starpoint
January 1, 2008 - January 1, 2010
Designed licensed backpacks and accessories for major entertainment brands. Developed production-ready artwork and technical design packages, collaborating with overseas factories on sampling, materials, and manufacturing.
Freelance Illustrator and Graphic Designer at Bradley Peterson Illustration, Inc.
January 1, 2005 - Present
Create illustration, branding, and licensed artwork across entertainment and consumer product industries. Develop concepts from sketch through final production-ready execution while collaborating directly with art directors, editors, and licensing teams. Maintain long-term client relationships by delivering high-quality work with fast turnarounds and on-time delivery.

Education

Bachelor of Art with Emphasis in Illustration at Western Michigan University
January 1, 1996 - January 1, 1996
Post-Baccalaureate Studies in Art Education at Western Michigan University
January 1, 1997 - January 1, 1998
Bachelor of Art with Emphasis in Illustration at Western Michigan University
January 1, 1992 - January 1, 1996
Post-Baccalaureate Studies in Art Education at Western Michigan University
January 1, 1997 - January 1, 1998
Bachelor of Art with Emphasis in Illustration at Western Michigan University
January 1, 1992 - January 1, 1996
Post-Baccalaureate Studies in Art Education at Western Michigan University
January 1, 1997 - January 1, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Consumer Goods