I’m Stella Ho, a Toronto-based social media and content professional who builds high-performing storytelling across platforms like TikTok, Instagram, and YouTube. Since 2021, I’ve scaled my own channels and managed brand partnerships, focusing on audience behavior, virality, and consistent content strategies that convert attention into growth. Before and alongside content creation, I’ve also supported enterprise customer success and onboarding at scale—managing active accounts, improving adoption and retention, and running data-informed QBRs. I bring a performance mindset to marketing and customer outcomes, combining analytics, stakeholder collaboration, and execution across campaigns, partnerships, and community engagement.

I’m Stella Ho, a Toronto-based social media and content professional who builds high-performing storytelling across platforms like TikTok, Instagram, and YouTube. Since 2021, I’ve scaled my own channels and managed brand partnerships, focusing on audience behavior, virality, and consistent content strategies that convert attention into growth. Before and alongside content creation, I’ve also supported enterprise customer success and onboarding at scale—managing active accounts, improving adoption and retention, and running data-informed QBRs. I bring a performance mindset to marketing and customer outcomes, combining analytics, stakeholder collaboration, and execution across campaigns, partnerships, and community engagement.

Available to hire

I’m Stella Ho, a Toronto-based social media and content professional who builds high-performing storytelling across platforms like TikTok, Instagram, and YouTube. Since 2021, I’ve scaled my own channels and managed brand partnerships, focusing on audience behavior, virality, and consistent content strategies that convert attention into growth.

Before and alongside content creation, I’ve also supported enterprise customer success and onboarding at scale—managing active accounts, improving adoption and retention, and running data-informed QBRs. I bring a performance mindset to marketing and customer outcomes, combining analytics, stakeholder collaboration, and execution across campaigns, partnerships, and community engagement.

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Work Experience

Social Media Manager at Kira Social Media Manager
April 1, 2023 - June 30, 2025
Grew social media channels from 0 to 232K+ followers across TikTok, Instagram, and YouTube, building an expert presence in computer science, education, and AI. Used audience insights and content analytics to create high-performing content and campaigns, generating multiple videos with 1M+ views while increasing brand awareness. Developed content-driven campaigns to improve user acquisition, drive course enrollments, and support platform engagement and adoption through ongoing execution.
Customer Success Manager, Enterprise at Visage Canada
December 1, 2021 - July 31, 2023
Managed 50+ active enterprise customer accounts totaling $2M+ in annual recurring revenue, serving as primary point of contact and trusted advisor. Collaborated with C-suite leaders to align customer success strategy to organizational goals, driving product adoption, retention, and consumption growth. Managed end-to-end customer success processes including onboarding, health scoring, and executive QBRs, using Tableau analytics to support strategic decision-making and risk mitigation.
Content Creator/ Social Media Management at Papaya at the Cat (TikTok) | IG | YouTube
November 1, 2021 - Present
Built and scaled a 2.4M+ follower presence across Instagram, TikTok, and YouTube through exceptional content ideation, viral storytelling, and a deep understanding of audience behavior. Managed end-to-end brand campaigns and partnerships, including Mars Canada and PetSmart, while strengthening stakeholder relationships. Highlight achievements including 90M total likes and 31.6M views+ on TikTok, with one video reaching 471.4k shares.
Customer Success Coordinator at BuildingLink Canada
September 1, 2019 - December 31, 2021
Achieved a 92% customer renewal rate by managing the customer lifecycle using email marketing and CRM auditing. Managed 100+ Canadian client onboarding processes, including data cleansing using advanced MS Excel skills, training coordination, CRM and portal set-up configuration.

Education

Honours Psychology and Business, HRM (Minor), Co-operative Program at University of Waterloo
September 1, 2014 - August 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services