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I’m Troy Womack-Henderson, a product-minded business analyst and UX researcher who helps teams translate complex workflows into clear, scalable products. I’ve supported enterprise licensing and global operations work by leading requirements, UX research, and user acceptance testing with large cross-functional stakeholder groups. Beyond product work, I’m experienced in music- and brand-focused environments—managing social and creator strategy for large audiences, and building artist development and release plans. I enjoy bridging music industry context with data-driven process improvement, always aiming to increase adoption, usability, and measurable operational efficiency.…I’m Troy Womack-Henderson, a product-minded business analyst and UX researcher who helps teams translate complex workflows into clear, scalable products. I’ve supported enterprise licensing and global operations work by leading requirements, UX research, and user acceptance testing with large cross-functional stakeholder groups. Beyond product work, I’m experienced in music- and brand-focused environments—managing social and creator strategy for large audiences, and building artist development and release plans. I enjoy bridging music industry context with data-driven process improvement, always aiming to increase adoption, usability, and measurable operational efficiency.

Troy Womack-Henderson

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I’m Troy Womack-Henderson, a product-minded business analyst and UX researcher who helps teams translate complex workflows into clear, scalable products. I’ve supported enterprise licensing and global operations work by leading requirements, UX research, and user acceptance testing with large cross-functional stakeholder groups. Beyond product work, I’m experienced in music- and brand-focused environments—managing social and creator strategy for large audiences, and building artist development and release plans. I enjoy bridging music industry context with data-driven process improvement, always aiming to increase adoption, usability, and measurable operational efficiency.…I’m Troy Womack-Henderson, a product-minded business analyst and UX researcher who helps teams translate complex workflows into clear, scalable products. I’ve supported enterprise licensing and global operations work by leading requirements, UX research, and user acceptance testing with large cross-functional stakeholder groups. Beyond product work, I’m experienced in music- and brand-focused environments—managing social and creator strategy for large audiences, and building artist development and release plans. I enjoy bridging music industry context with data-driven process improvement, always aiming to increase adoption, usability, and measurable operational efficiency.

Available to hire

I’m Troy Womack-Henderson, a product-minded business analyst and UX researcher who helps teams translate complex workflows into clear, scalable products. I’ve supported enterprise licensing and global operations work by leading requirements, UX research, and user acceptance testing with large cross-functional stakeholder groups.

Beyond product work, I’m experienced in music- and brand-focused environments—managing social and creator strategy for large audiences, and building artist development and release plans. I enjoy bridging music industry context with data-driven process improvement, always aiming to increase adoption, usability, and measurable operational efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Sync Licensing Business Analyst at Universal Music Group

January 1, 2026 - Present

Drive business process analysis and workflow research to develop and roll out UMG’s enterprise sync licensing platform, harmonizing global sync licensing operations across 60+ territories and 200+ music markets. Lead UX research, user acceptance testing (UAT), and licensing workflow analysis with 40+ cross-functional stakeholders to identify process inefficiencies and validate product functionality. Translate business requirements into product requirements by balancing stakeholder priorities, user needs, and technical constraints, enabling standardized workflows, consistent reporting, and improved operational efficiency across the global licensing ecosystem.

Freelance Social Media Manager at Starface World

September 1, 2024 - May 1, 2025

Managed daily content publishing across Instagram and TikTok for a brand with a 3.8M+ social audience by executing content calendars and scheduling product launch campaigns. Supported community engagement by responding to customer inquiries with an authentic, customer-first presence. Coordinated relationships with 200+ influencers, managing creator communications and PR outreach, and reviewed/curated UGC from tagged posts for reposting and amplification during product launches.

Business Analyst & UX Researcher at Universal Music Group

June 1, 2024 - January 1, 2026

Conduct UX research and perform application analytics to improve enterprise tool adoption, migration efficiency, and operational cost savings across Global Tech initiatives. Support Monday.com workspace development and workflow automations, and evaluate AI product opportunities to enhance enterprise operations. Partner with US labels to map business operations and music release workflows, contributing to the globalization of UMG’s enterprise asset management platform and a UK studio booking application.

Founder & Manager at On The Verge Music Co.

December 1, 2023 - December 1, 2025

Scouted and managed three independent artists including artist development, brand management, A&R, music release planning and distribution, and creative direction for music videos and photoshoots. Led a six-person team to develop integrated marketing campaigns using social media trends and storytelling for artists with a combined audience of 75K+ followers and 20K+ monthly listeners. Coordinated live performance booking, production and stage plots, talent hospitality, and managed music rollout and marketing schedule release execution.

ASLMU Chief Programming Officer & Creative Director at Loyola Marymount University

May 1, 2022 - May 1, 2023

Served as head of all events and programming for the organization, managing a team of three event coordinators and a $600K+ budget to plan on-campus music festivals and Westchester community events. Negotiated artist contracts with major industry entities to secure talent for the university’s largest annual music festival attended by 5,000+ students. Increased student event attendance by 57% through an incentivized marketing strategy, interactive digital engagement across social media, and curated merch pop-ups from company sponsorships.