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I’m a growth-focused marketing leader with 8+ years of experience building integrated strategies that connect brand positioning to measurable revenue outcomes. I specialize in demand generation, ABM, and go-to-market planning, and I’m known for creating scalable marketing systems that improve customer engagement, conversion, and operational efficiency. In my work, I lead cross-functional teams and agency partners across website strategy, SEO, content, lifecycle marketing, and marketing operations—often using HubSpot and CRM-driven processes to optimize customer journeys end to end. From enterprise healthcare ABM to professional services rebrands and multilingual campaign growth, I bring a strong analytics mindset and a customer-experience-first approach to every initiative.…I’m a growth-focused marketing leader with 8+ years of experience building integrated strategies that connect brand positioning to measurable revenue outcomes. I specialize in demand generation, ABM, and go-to-market planning, and I’m known for creating scalable marketing systems that improve customer engagement, conversion, and operational efficiency. In my work, I lead cross-functional teams and agency partners across website strategy, SEO, content, lifecycle marketing, and marketing operations—often using HubSpot and CRM-driven processes to optimize customer journeys end to end. From enterprise healthcare ABM to professional services rebrands and multilingual campaign growth, I bring a strong analytics mindset and a customer-experience-first approach to every initiative.

Stephanie Brogdon

Brand Strategist, Marketing Consultant, Growth Marketer, +6

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I’m a growth-focused marketing leader with 8+ years of experience building integrated strategies that connect brand positioning to measurable revenue outcomes. I specialize in demand generation, ABM, and go-to-market planning, and I’m known for creating scalable marketing systems that improve customer engagement, conversion, and operational efficiency. In my work, I lead cross-functional teams and agency partners across website strategy, SEO, content, lifecycle marketing, and marketing operations—often using HubSpot and CRM-driven processes to optimize customer journeys end to end. From enterprise healthcare ABM to professional services rebrands and multilingual campaign growth, I bring a strong analytics mindset and a customer-experience-first approach to every initiative.…I’m a growth-focused marketing leader with 8+ years of experience building integrated strategies that connect brand positioning to measurable revenue outcomes. I specialize in demand generation, ABM, and go-to-market planning, and I’m known for creating scalable marketing systems that improve customer engagement, conversion, and operational efficiency. In my work, I lead cross-functional teams and agency partners across website strategy, SEO, content, lifecycle marketing, and marketing operations—often using HubSpot and CRM-driven processes to optimize customer journeys end to end. From enterprise healthcare ABM to professional services rebrands and multilingual campaign growth, I bring a strong analytics mindset and a customer-experience-first approach to every initiative.

Available to hire

I’m a growth-focused marketing leader with 8+ years of experience building integrated strategies that connect brand positioning to measurable revenue outcomes. I specialize in demand generation, ABM, and go-to-market planning, and I’m known for creating scalable marketing systems that improve customer engagement, conversion, and operational efficiency.

In my work, I lead cross-functional teams and agency partners across website strategy, SEO, content, lifecycle marketing, and marketing operations—often using HubSpot and CRM-driven processes to optimize customer journeys end to end. From enterprise healthcare ABM to professional services rebrands and multilingual campaign growth, I bring a strong analytics mindset and a customer-experience-first approach to every initiative.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Growth Marketing Manager (Consultant) at VITAL WorkLife

November 1, 2024 - January 31, 2025

Executed account-based marketing (ABM) initiatives targeting enterprise healthcare accounts. Led HubSpot reporting analysis, marketing automation enhancements, workflow optimization, and lead management improvements; measured campaign performance and delivered strategic recommendations to improve conversion. Optimized multi-channel campaigns across LinkedIn, Google Ads, email, and paid digital; partnered with agencies to maximize paid and organic marketing ROI. Developed conference marketing, sales enablement materials, competitor research, executive presentations, and reports.

Digital Media Specialist at Javier Perez Law

May 1, 2023 - February 29, 2024

Developed multilingual marketing campaigns supporting Hispanic market expansion. Improved organic search visibility through SEO, website optimization, and content strategy. Conducted audience research and customer segmentation to strengthen campaign targeting; managed website content, digital assets, and social media communications.

Business Strategy & Marketing Director at Crain Brogdon, LLP

April 1, 2022 - February 28, 2024

Directed rebrand transformation, messaging strategy, digital marketing, and marketing operations; partnered with executive leadership to align marketing initiatives with firm growth objectives. Developed integrated marketing campaigns across website, SEO, social media, content marketing, and thought leadership. Expanded digital audiences to 4,900+ combined followers/subscribers across LinkedIn, Instagram, and YouTube; standardized brand messaging and customer communications targeting and converting a niche market and clientele.

Founder & Principal Consultant at SB Media

April 1, 2022 - Present

Advise executives on growth strategy, brand positioning, customer acquisition, and go-to-market planning for B2B, professional services, healthcare, legal, and education organizations. Develop customer segmentation, messaging architecture, lifecycle marketing, and integrated campaign strategies. Lead website strategy, SEO, CRM communications, digital marketing, and content development; build scalable marketing systems that improve customer engagement, operational efficiency, and brand consistency. Direct cross-functional teams (designers, developers, writers, photographers, and agency partners) from strategy through execution; manage marketing analytics, campaign optimization, and performance reporting to improve ROI and conversion.

Director of Business & Illustrator at Daren Martin, PhD

September 1, 2021 - January 31, 2022

Supported the launch of Architecting a Company of Owners, a Wall Street Journal and USA Today bestselling business book. Managed publisher, retailer, and executive stakeholder relationships. Coordinated integrated marketing campaigns, speaking engagements, and promotional initiatives across publishing, marketing, and creative teams. Illustrated and edited the sequel to the WSJ & USA Today bestselling title.

Marketing Intern & Studio Manager at Cimone Key Creative Studio

January 1, 2021 - December 31, 2021

Increased Instagram reach by 269% and impressions by 163% while supporting client marketing operations for high-profile clients including Amazon, Neiman Marcus, Sally Beauty, Adidas Tango League, adwoa beauty, and Tricia Kagerer.

Marketing & Brand Strategist at Cybermaniacs

January 1, 2021 - December 31, 2021

Increased LinkedIn audience growth by 1,400% through strategic thought leadership and content marketing. Developed integrated campaigns supporting lead generation and brand awareness—email campaigns, new-business outreach, social media management, and printable and interactive 3D activities. Illustrated a 30-page adult coloring book teaching cybersecurity to professionals with humor.

Account Executive Assistant & Project Coordinator at Implico Communications

January 1, 2020 - December 31, 2020

Coordinated healthcare marketing initiatives, client communications, reporting, and campaign execution for 70+ brokers and enterprise clients including Willis Towers Watson, Mercer Marketplace, Virgin Hotels, Hard Rock Cafe, SMU, MINT Dentistry, and United Rentals.

Social Media Marketing Intern at The Hall Agency

January 1, 2016 - December 31, 2016

Supported social media strategy, campaign reporting, and client communications for Highland Park Shops, Preston Center Shopping Center, and other notable brands.

Project & Social Media Manager at WKRM Design Agency

January 1, 2016 - December 31, 2016

Increased agency social media audience by 300% and engagement by 950% while managing integrated marketing projects for clients including Texas Health Improvement Network and The Center for Integrated Design (now the School of Design at The University of Texas at Austin).

Brand Strategist, Customer Experience Lead, & Illustrator at Deliciously Different World

January 1, 2000 - December 31, 2024

Led brand strategy, customer experience, product launches, and messaging development for an educational publishing organization. Developed customer personas, website strategy, educational resources, and marketing collateral. Illustrated the entire second book in the series while establishing the company’s rebranded launch and its digital and physical assets.

Education

Bachelor of Science (Advertising); Minor in Business at The University of Texas at Austin — Moody College of Communication; McCombs School of Business

January 1, 0000 - January 1, 0000

Bachelor of Science (Advertising), Minor in Business at The University of Texas at Austin (Moody College of Communication; McCombs School of Business)

January 1, 2000 - January 1, 2000

Bachelor of Science (B.S.) — Advertising (Minor in Business) at The University of Texas at Austin (Moody College of Communication; McCombs School of Business)

January 11, 2030 - September 3, 2026