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I’m Marie Uhart, a strategic marketing leader based in London with a proven track record of driving brand growth, team performance, and measurable business results. I’ve built and scaled integrated, data-driven go-to-market and performance marketing strategies across consumer and digital-first businesses, balancing brand building with acquisition efficiency. From leading Bumble to the #1 dating app position across key European markets, to delivering +125% revenue growth at Boden through e-commerce optimisation and international expansion, I’ve consistently translated insights into scalable campaigns. More recently, as a Fractional CMO for a seed-stage UK AI health tech startup, I’ve built the brand and growth engine from scratch—growing a 5,000+ waitlist ahead of launch—and I now support other companies as an independent fractional marketing lead while coaching MBA students at Cambridge Judge Business School.…I’m Marie Uhart, a strategic marketing leader based in London with a proven track record of driving brand growth, team performance, and measurable business results. I’ve built and scaled integrated, data-driven go-to-market and performance marketing strategies across consumer and digital-first businesses, balancing brand building with acquisition efficiency. From leading Bumble to the #1 dating app position across key European markets, to delivering +125% revenue growth at Boden through e-commerce optimisation and international expansion, I’ve consistently translated insights into scalable campaigns. More recently, as a Fractional CMO for a seed-stage UK AI health tech startup, I’ve built the brand and growth engine from scratch—growing a 5,000+ waitlist ahead of launch—and I now support other companies as an independent fractional marketing lead while coaching MBA students at Cambridge Judge Business School.

Marie Uhart

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I’m Marie Uhart, a strategic marketing leader based in London with a proven track record of driving brand growth, team performance, and measurable business results. I’ve built and scaled integrated, data-driven go-to-market and performance marketing strategies across consumer and digital-first businesses, balancing brand building with acquisition efficiency. From leading Bumble to the #1 dating app position across key European markets, to delivering +125% revenue growth at Boden through e-commerce optimisation and international expansion, I’ve consistently translated insights into scalable campaigns. More recently, as a Fractional CMO for a seed-stage UK AI health tech startup, I’ve built the brand and growth engine from scratch—growing a 5,000+ waitlist ahead of launch—and I now support other companies as an independent fractional marketing lead while coaching MBA students at Cambridge Judge Business School.…I’m Marie Uhart, a strategic marketing leader based in London with a proven track record of driving brand growth, team performance, and measurable business results. I’ve built and scaled integrated, data-driven go-to-market and performance marketing strategies across consumer and digital-first businesses, balancing brand building with acquisition efficiency. From leading Bumble to the #1 dating app position across key European markets, to delivering +125% revenue growth at Boden through e-commerce optimisation and international expansion, I’ve consistently translated insights into scalable campaigns. More recently, as a Fractional CMO for a seed-stage UK AI health tech startup, I’ve built the brand and growth engine from scratch—growing a 5,000+ waitlist ahead of launch—and I now support other companies as an independent fractional marketing lead while coaching MBA students at Cambridge Judge Business School.

Available to hire

I’m Marie Uhart, a strategic marketing leader based in London with a proven track record of driving brand growth, team performance, and measurable business results. I’ve built and scaled integrated, data-driven go-to-market and performance marketing strategies across consumer and digital-first businesses, balancing brand building with acquisition efficiency.

From leading Bumble to the #1 dating app position across key European markets, to delivering +125% revenue growth at Boden through e-commerce optimisation and international expansion, I’ve consistently translated insights into scalable campaigns. More recently, as a Fractional CMO for a seed-stage UK AI health tech startup, I’ve built the brand and growth engine from scratch—growing a 5,000+ waitlist ahead of launch—and I now support other companies as an independent fractional marketing lead while coaching MBA students at Cambridge Judge Business School.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Spanish; Castilian

Beginner

Italian

Beginner

Work Experience

Fractional CMO at Neuly.ai (Fractional CMO) / Seed-stage UK AI health tech startup

January 1, 2025 - Present

Led brand, go-to-market, and growth for a seed-stage UK AI health tech startup. Built the brand strategy, visual identity, messaging, and content strategy from scratch; led organic and paid acquisition, generating a 5,000+ waitlist ahead of launch; set up the marketing operating model, managed agency partners, growth priorities, and launch execution.

Founder at FU S E Coach ing & Consu lting Ltd [thefu sem ethod.com]

November 1, 2023 - Present

Provide fractional marketing leadership to SMEs and startups across the UK and Europe. Lead positioning, go-to-market, acquisition, CRM, and partnership strategies. Deliver AI training, career coaching, and workshops for teams and organisations; recent clients include Neuly.ai, Happn, Cambridge University, Exponex, and Expondo.

EU Marketing Director at Bumble

January 1, 2021 - September 30, 2023

Led Bumble’s EU growth and international marketing strategy, achieving #1 in key European markets. Set EU marketing vision, goals and KPIs; developed and executed EU growth and brand marketing strategies with eight-figure budgets, localised positioning and messaging, and delivered significant revenue and awareness lift. Owned integrated campaigns across paid social, programmatic, OOH/CTV/linear TV, audio (Spotify), influencer and organic social, PR, cultural activations, product placements, and brand partnerships; improved performance marketing efficiency and acquisition metrics, increased organic engagement, and used customer research and analytics to refine strategy. Partnered cross-functionally with PR, UA, ASO, BI, Insights, PMM, Product, CRM, Creative, Brand, Revenue, and localisation teams; managed a team of 5 senior marketers and multiple international agency partners.

Head of International Marketing at Boden

March 1, 2015 - December 31, 2020

Drove +125% business growth across international markets through data-driven marketing and e-commerce strategies. Led global expansion with P&L ownership, set vision/objectives/KPIs, and developed go-to-market strategies across 20+ EMEA and APAC markets. Managed localisation across brand positioning, messaging, website, paid media, PR, and CRM; optimised merchandising, website content and UX, running A/B tests to lift conversion rate. Owned a seven-figure budget and executed integrated ATL/paid search/paid social/influencers/affiliate/display and earned media focused on ROI and scalability. Built trading calendars, CRM and content strategies to increase repeat purchases; led retail media partnerships and supported executive reporting. Managed a high-performing team of 4 senior marketers, 10 cross-functional direct reports, and agencies.

Brand Marketing Lead at The Hut Group

March 1, 2014 - February 28, 2015

Drove +60% revenue growth through global retail marketing and B2B2C strategies. Developed digital media strategies for lifestyle brands to drive acquisition, retention, and revenue growth. Led cross-channel strategy (programmatic, display, editorial, newsletters) to optimise traffic and conversion, aligning campaigns with seasonal trends to maximise brand equity, performance and ROI.

Head of Commercial Partnerships (Europe) at ShopStyle (Rakuten)

July 1, 2011 - March 31, 2014

Drove +90% revenue growth via international B2C and B2B2C marketing strategies and partnerships. Led commercial partnerships and multi-channel advertising for 500+ retailers and marketplaces, delivering +10% YoY over-budget performance. Built scalable marketing strategies to drive sales, optimise engagement, and improve partner performance; achieved +300% YoY growth in advertising revenue and +60% YoY increase in revenue per click. Built and scaled the international partners team, aligned marketing/product/business strategy, and led management of multiple dotted-line reports and local agency partners.

Senior Account Manager (UK) at Webgains

March 1, 2009 - June 30, 2011

Drove +140% sales growth through performance marketing for fashion merchants. Managed merchant and affiliate accounts to drive traffic, customer acquisition and sales; provided marketing consultancy and performance insights; developed and optimised CPA and CPC promotional plans to enhance conversion and customer engagement.

Country Manager (UK) at L'Artisan Parfums (Puig)

September 1, 2006 - January 31, 2008

Led retail and wholesale operations to accelerate brand growth in the UK. Managed 10 store managers, 3 cross-functional dotted-line reports, and 8 wholesale buying managers to support business expansion and performance.