I created a concept project of how I would approach content strategy, visual direction, and planning if working as a Social Media Manager for a destination wedding company. I used only images royalty-free. They serve only to visualize the aesthetic direction, grid structure, and storytelling approach I would bring to a real luxury wedding account.
What it includes:
01 Moodboard — an asymmetric grid featuring real photos of Puglia (Alberobello, Ostuni, Polignano) plus wisteria, a color palette with hex codes, and three style notes (texture, light, feeling).
02 Grid concept — a 3×3 Instagram grid mockup that alternates couple/place/detail shots in a fixed rhythm, with a legend and the strategic explanation of the reasoning behind it.
03 Calendar — a sample week from Monday to Sunday, with format, content, and goal for each day (Saturday is dedicated to the real wedding, not promotional content).
04 Two posts — a location carousel + a wedding-day post, both with full captions and hashtags.
05 Reel concept — a 5-shot storyboard for “how a farmhouse wedding comes together,” with hook, timing, audio, and rationale.
06 Story sequence — a 6-frame phone mockup with stickers (poll, questions, countdown, CTA).